Prakkypedia

DECEMBER 27, 2015

I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers. We’re looking forward to 2016 when we launch This New Product Which We have Exclusive Rights To. Over the 2016 summer I plan to post a little more regularly. Thank you for a great 2015!

Advertising 60

Advertising Advertising Television Retail 60

Stephen Waddington

JUNE 21, 2018

It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. In 2009 Nick Davies wrote about the distortion of the media by propaganda in Flat Earth News.

Social Media 73

Social Media Print Study Advertising 73

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Moving beyond greenwashing. Connect with Angela Barter via LinkedIn or Twitter.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Moving beyond greenwashing. Connect with Angela Barter via LinkedIn or Twitter.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Moving beyond greenwashing. Connect with Angela Barter via LinkedIn or Twitter.

Ethics 40

Ethics Guidelines Handbook Local 40

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. In 2016, an email marketing agency in the UK called AlchemyWorx tested 21 billion emails and found no real difference in the subject line length. Constant Contact measures this by the highest open rate by local time. Their recommendation?

Study 91

Study Marketing Data Analysis 91

PR Conversations

SEPTEMBER 10, 2015

I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England. Founder of Flexible Thinking Forum in 2009 and creativity@work in 1998, Andy is also a non-executive director of several organisations. Who would you describe as a PR hero or villain?

Film 40

Film Creativity Newspapers Internal 40