Prakkypedia

DECEMBER 27, 2015

I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers. We’re looking forward to 2016 when we launch This New Product Which We have Exclusive Rights To. Over the 2016 summer I plan to post a little more regularly.

Advertising 60

Advertising Advertising Television Retail 60

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Naturally, this includes cable and satellite as well as traditional analog signal broadcasts where television is concerned. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

The year was 2009 and I had a very special epiphany that day. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60