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Why Advertising Isn’t Dead

Cision

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. million albums.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets.

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Is Good Health the Key to Success in Life and Business?

wiredPRworks

Shawna’s food, wellness, and garden adventures have been featured in many media venues including television news programming, radio broadcasting, and PBS television. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Visit [link] for more info and to subscribe to Shawna’s newsletter.

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2015 State of the News Media Report

The Proactive Report

The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015. Television is doing better financially. Radio stations report that audiences are increasingly accessing their shows via podcast and other independent podcasts are also reporting growth.

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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Real income has been flat since the 90’s and the recession of 2008-9 permanently changed consumer’s perception of price and value. Today he’s on his own.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

NOTE: Originally published on October 15, 2008. So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Historically, whenever a new medium is invented people use it in the same way that they used the existing media.