2008 Advertising Blogging Content Marketing 
Onclusive
FEBRUARY 22, 2018
I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency.
Sword and the Script
APRIL 27, 2021
To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Paid – any form of sponsorship or advertising. Because when marketing invests invest time and budget into owned media, you are building two assets.
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wiredPRworks
APRIL 20, 2022
In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. Get your copy of The New Rules of Marketing and PR. And, he even added links to their sites. Facebook [link].
Sword and the Script
DECEMBER 30, 2017
The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape.
Sword and the Script
MAY 21, 2019
That experience also sparked an interest in marketing. She left Disney in 2008 to focus on her kids, and when she returned a few years later, her old line of worked dried up with digital formats. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing.
PR 20/20
MAY 8, 2019
More Intelligent” Marketing Automation. I love traditional marketing automation. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Ideas are organized by marketing category (e.g. Are you ready?
Sword and the Script
APRIL 2, 2019
It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. But that’s a talent supply issue for a different blog post. Then the economy changed.
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