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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Storytelling success stories. Have you ever read a book that completely changed your life?

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How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022

wiredPRworks

Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. When I saw that I’d exceeded the requirements by nine, I thought I’d failed to understand the assignment. Why would anyone want 10 ways?

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Lee Kuan Yew, His Communication Skills Also Defied Convention

Ishmael's Corner

Lee’s communications over the past week or so, what emerges is a master storyteller. By storyteller, I don’t only mean the ability to tell a compelling story with a beginning, an end and twist in between … though he could do this. ” - The New York Times, August 29, 2007. It’s incorrupt.

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Constructing the Organizational Narrative: PR definition in the making

PR Conversations

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Internal communications often say they are corporate storytellers. How much does current leadership recognize and value the remit of public relations (i.e., A bit of the back story.

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The Best Journalism Movies

Landis PR

The Post” focuses primarily on Katherine Graham, who inherited leadership of The Washington Post from her father and late husband. The film is a great example displaying the magic of moviemaking and the influential role Hollywood had and still has in propelling freedom of the press and freedom for Americans. (By