Remove 2007 Remove Consumer Remove Crisis
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Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020.

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What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking.

Banking 79
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Key Marketing Trends for 2021

Konnect Agency

Looking ahead, how can marketers ensure they succeed, particularly in the face of the ever-changing consumer needs and behaviors? A good example from history is Hyundai, which unlike other car manufacturers, experienced commercial success during the 2007 Global Financial Crisis. Using DTC for Consumer-Packaged Goods.

Trends 52
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Startup PR Myths Busted, via NY Tech Meetup

Flack's Revenge

Since 2007 this blog has been dedicated to educating about PR. Miles Rose: I’ve seen PR from $3,000 a month to in excess of $10,000 and literally millions for crisis management. Good PR gets you noticed. Most work on a retainer basis (meaning monthly fee) vs. projects or performance.

Agency 159
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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. I have supervised the Automotive News collegiate internship program since 2007. What are we are we not consumed by? Stories that consume our competitors.

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How and Why PR Should Be Involved in Social Media Marketing

Burrelles Fresh Ideas

In conclusion , the melding of PR and social media marketing is not just a trend; it’s a powerful strategy that aligns with how we consume information and interact online today. He has been involved with search engine optimization and internet marketing since 2007. He is also the founder of Bosmol.com, a social media news log.

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PR: Less Elitist Than Ever

Maxim Behar

If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively. Even though it started much earlier, most of this transformation of social media and the social web occurred in 2007–2008.

Ethics 64