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How and Why PR Should Be Involved in Social Media Marketing

Burrelles Fresh Ideas

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage. Those days are long gone.

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Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. While they don’t directly influence search rankings, their role in driving traffic and enhancing brand visibility is undeniable.

SEO 84
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The bill we will all eventually pay.

Maxim Behar

On the one hand, the literally empty shops were filled for hours with brand new goods - ordinary and luxury, imported and local, but at prices ten times higher than the previously subsidized ones. I don't want to start with the local economic view from so long ago, though. It was a shock, even a two-way shock.

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Happy ThanksGiving Every Day

wiredPRworks

To help you do that, here’s a refresh of a Thanksgiving PR post originally published in 2007. When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Want to reach local journalists and influencers? Gratitude is the sign of noble souls.

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PR Rock Stars: Trane’s Heidi McGuire

Communications Conversations

And, it’s served her well–in her 10-plus years with Ingersoll Rand, she’s moved up from communications specialist in 2007 to communications lead for Thermo King, and now, Trane, in the last few years. And we then must be able to help our leaders (and employees) articulate it. Let’s hear more from this Rock Star.

Energy 68
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How to Get On in New Communications: Be Nice

ZudePR

For me, as a local government employee, there are clear political boundaries. “I started giving away my knowledge etc almost accidentally, when I launched my first blog in 2007, giving my views and advice on the use of social media for marketing. More generally, I would never disclose something that undermined trust.”