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How Humour Makes Your Message More Palatable. and More Powerful

Polaris

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.

Education 170
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The Top Ten Weight Lifting Blogs

Norton's Notes

Since creating his blog back in 2006, Sisson claims that his aims are to empower and motivate people by encouraging them to take full responsibility of their own health and wellbeing, and that exercise doesn’t have to be as painful as you are led to believe. About the blog. www.marksdailyapple.com.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 2a) June 2, 2014: Vocus + Cision. Sources: Crunchbase , DM News ).

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Bad Business to Business Pitches

Bad Pitch Blog

Nearly half of the year’s line-up is in print or planned out. So this business to business pitch that Colin McKay sent us allows me to return to a familiar land of machinery, exacting specifications and technical jargon that only an engineer would consider English. Not to mention, trade editors assembled their lineup back in October/November.

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Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Pre-Internet, that was because print ad space was so costly.

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PR in 2015: The Trouble with Authenticity

Mark My Words

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. Closer to home, the face (and facial hair) of Authenticity Politics Jeremy Corbyn is rewriting the rulebook by shunning headline interviews on Today and Marr in favour of ragtag rallies and vegetable shows.