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PR must grow up and appreciate the value of qualifications, learning and research

Stephen Waddington

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It has a latent insecurity about its contribution to reputation and marketing. Exploring PR was originally conceived in 2005 as a collaboration between Ralph Tench and Liz Yeomans at Leeds Beckett University.

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Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

I’ve been training spokespersons and pitching their stories since 2005. Cover photo by Jerry Silfwer ( Prints / Instagram ). How to train a spokesperson? Being a camera-shy introvert, I’ve got a profound respect for anyone prepared to step out into the spotlight. FOOTNOTES [ + ] FOOTNOTES.

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Trust Me, PR is dead – long live public relations

Stuart Bruce

Can you remember who Time magazine’s person of the year was in 2005? The editor’s reply was: “F**k the research, just make it up… We’ll print it anyway.” Today, you’re more likely to have the reputation you deserve, rather than the reputation you paint. But we have a problem.

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The Anatomy of Attention

Doctor Spin

The research on perception management is focused on how organisations can create a desired reputation : “The OPM [Organizational Perception Management] field focuses on the range of activities that help organisations establish and/or maintain a desired reputation (Staw et al., 2005 Feb 22;272(1561):439–44. 1 Schweizer, K.,

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Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

The influencer must have an impeccable reputation and really build trust with their followers by being upfront and honest with them. This is not possible in print, on TV or radio stations. Behar was born in Shumen, in 2005 he was named an honorary citizen of his hometown. There are two important points in this business.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

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