PR must grow up and appreciate the value of qualifications, learning and research
Stephen Waddington
DECEMBER 17, 2020
These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It has a latent insecurity about its contribution to reputation and marketing. Exploring PR was originally conceived in 2005 as a collaboration between Ralph Tench and Liz Yeomans at Leeds Beckett University.
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