Stephen Waddington

DECEMBER 17, 2020

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. There’s a series of perennial issues in public relations. These include value, measurement, gender, BAME diversity and the reputation of the industry itself.

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Case Study Conference Exercises Print 201

Doctor Spin

NOVEMBER 22, 2023

In PR, we always seek the attention of publics. Walter Lippmann: Public Opinion and Perception Management No one is basing their attitudes and behaviours on reality; we’re basing them on our perceptions of reality. Public Opinion (1922). But how does attention work? Are there different types of attention? 1 Schweizer, K.,

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Stuart Bruce

MARCH 19, 2015

That said there is much to take about public relations from the book, not least Robert’s definitions of the five major threats facing public relations: data and insights; outcomes, not outputs; networks, not hierarchies; scale; talent. Can you remember who Time magazine’s person of the year was in 2005? I disagree.

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Publicity Reputation Corporate Leadership 60

Doctor Spin

JUNE 28, 2022

I’ve been training spokespersons and pitching their stories since 2005. Many fantastic public figures have certain trademarks that allow them to stand out. I know of an excellent Swedish economics professor who often makes public appearances in his t-shirts, his long black hair and black-painted fingernails.

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Training How To Video Corporate 52

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

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Maxim Behar

SEPTEMBER 4, 2023

On the contrary - in the last few cases, it is they who have served to inform the public about who thinks what, what they have done and what they think about what they have done. The influencer must have an impeccable reputation and really build trust with their followers by being upfront and honest with them.

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