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Meet the Media: Doug Newcomb, Freelance Automotive Journalist  

Bianchi Biz Blog

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. Probably a feature for Corvette Quarterly in 2004, when I profiled racecar driver Leilani Munter and her high-school friend. I also review new vehicles. Fun assignment!

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

It’s an approach rooted in PRs and listening to the local environment. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool. Lots of organisations use an Excel or Word document shared via email or the intranet.

Tools 203
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A crowdsourced post for a 6th form student on routes in public relations

Stephen Waddington

Make sure you use that time at university to work part time in either the local paper, radio station or start your own blog. I went into tech recruitment (five years) then into tech public relations in 2004 aged 24. “The advice above about starting local at the very bottom is something I would advocate too.

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A CMO's Insights: Your Brand Can Save The World (Part 2)

MaccaPR

Dove’s ‘Real Beauty’ started in 2004, so it’s 12 years old. And with the adoption of technology, we’ve lost a bit of our humanity. It’s all local, local, local — so that old spaghetti dinner event could probably work again. What’s inspiring is that Dove did not get tired of the campaign. That they’re just a number.

Brand 48
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Exposing PR’s weaknesses

PR Conversations

I’m concerned that PR as a field is generally unaware of – and uninterested in – technological developments as discussed in Catherine Arrow’s Op-Ed ( Why public relations must wake up to wearables ). Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ).