Doctor Spin

DECEMBER 4, 2023

“Opinion polls can lead to a ‘bandwagon effect’ where people adopt majority views, or a ‘underdog effect’ where people adopt minority views, potentially impacting social science predictions and pollsters’ professional reputations.” Source: British Journal of Political Science 1 Marsh, C. Source: Journal of Communication 5 Gunther, A.C.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

MAY 30, 2023

His reputation often preceded him, drawing in crowds based on his name alone. Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? Journal of Personality and Social Psychology, 95 (4), 810–825. The power of a brand. 3 Chryssochoou, X. and Volpato, C. Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. million over five venture rounds since 2004. I didn’t think it was unethical, just capitalism.

Software 85

Software Internal International Pitching 85

Cision

MARCH 29, 2016

Spin is something that the public is increasingly skeptical of, and this impacts the reputation of all communication professionals. Journal Of Business Communication , 44 (1), 59-95. Canadian Journal of Respiratory Therapy , 48 (3), 32-32 1p. Building Design , (2004), 22. How to Write a Press Release. Tritton, L.

Retail 120

Retail Pitching Print Writing 120

PR Conversations

OCTOBER 28, 2014

Intangible assets include people , relationships , reputation …our territory. She was president of the Chartered Institute of Public Relations (CIPR) in 2004, leading it to Chartered status , and was awarded the Sir Stephen Tallents Medal in 2009 for her outstanding contributions to the profession.

Leadership 111

Leadership Publicity Government Journalism 111

Communications Conversations

MAY 30, 2018

I miss the issues and reputation management work, especially on corporate responsibility issues. Current role: Full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication. I did go back to work at Fleishman Hillard for a summer while in grad school (2004). Betsy Andersen.

Apparel 106

Apparel Public Affairs Training Corporate 106