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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. First off, thank you so much for having me on the blog for a Q&A.

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Running Corporate Communications and Social Media

wiredPRworks

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Here’s the latest on Growing Social Now. What we covered.

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Join #PRStudChat on March 22nd for a Chat on How to Build Relationships Through Content

Deirdre Breakenridge

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. What role does content play in building relationships and a community around your brand? How do you know the best type of content to share to support your storytelling?

Radio 170
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If Yankee Stadium is the House that Ruth Built, We’re the PR Agency That HP Built

Ishmael's Corner

We supported HP’s communications efforts from 1988 to 2002 when the Compaq merger resulted in a game of musical chairs with the PR agencies … and left us standing. More importantly, we started to seriously hone our business storytelling chops. To this day, the experience rates as one of the most painful in my professional life.

Agency 130
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What Are the New Rules of Marketing and PR?

wiredPRworks

Storytelling success stories. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. What We Talked About on Growing Social New. New additions to the new rules of marketing and PR. What you need to know about Newsjacking.

Marketing 118
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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients. Let’s make that our industry’s annual, collective goal.

SEO 120
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What To Do When The Box Flips Inside Out

Waxing UnLyrical

First, a little about why this matters for your brand. In the publishing industry, the creation of subgenres and “crossover” genres differentiates new voices within each category of storytelling. Differentiation is the name of the game. Your customers don’t just need to know why they should buy from you.

Fashion 70