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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. Industrial Marketing Management, 56, 167–180. The Mole (TV Series, 2001–2008). Source: Journal of Professional Communication 9 Grunig, J.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 95
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Paying for the destruction of public relations

PR Conversations

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread.

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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. Say whatever you want?

Survey 377
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The Cherry on the Cake

Maxim Behar

Maxime Behar: It's a unique Code of Ethics that I wrote in 2001. Here's a very small part of the history I have as a person in journalism with a long career path, then in private business. A market without limes is not a market. I call it marketing though, not aphrodisiac. Let's see what's inside.

Course 59
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Modern Newspapers & Journalism As discussed in a previous section, newspapers were technically invented in China around the year 200BC.

Ethics 52