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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. That particular company grew a reputation for manufacturing controversy. I’d hasten to point out it also went bankrupt twice before finally closing forever.

Survey 377
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Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. You will see how good your communications, strategy, infrastructure and reputation are, and what needs to change. Expose them.

Crisis 78
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CSR Trends for PR and Media Relations Professionals

Cision

In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low. As with other forms of CSR, supply chain CSR requirements can positively affect businesses even beyond the reputational risk management factors. Governments and stock exchanges are even requiring CSR reporting.

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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

It started when one of the displaced employees went to the media to tell his side of the story. And it didn’t stop until RBC’s chief executive Gord Nixon issued an apology promising the 45 employees they would all find comparable employment at the bank. In September 2001, I was working on a credit card launch for a Canadian bank.

Banking 100
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My A List is better than yours

Prakkypedia

Kim Harrison has an excellent list of typical stakeholder categories in Strategic Public Relations – A Guide to Success (2001). These include: Employees. The ability to impact your reputation and your ability to conduct business. For starters, remember to regard your invitees as stakeholders rather than party people.

Fashion 60
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation.