Remove 2001 Remove Employee Remove Reputation Remove Viral
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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

It started when one of the displaced employees went to the media to tell his side of the story. It was a sad story that pretty much went viral. And it didn’t stop until RBC’s chief executive Gord Nixon issued an apology promising the 45 employees they would all find comparable employment at the bank. Media Relations'

Banking 100
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation. The Internet is littered with failed attempts.