PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. Conducting multi-phased details of PR initiatives evolved with ease, and command of the ever-growing owned social media channels that debuted in the early 2000s became deft.

Telecommunications 197

Telecommunications Community Ethics Financial 197

Cision

MARCH 31, 2017

This week, Sharon sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry! And two, to evolve a legendary brand in the digital age, keeping it relevant for a well-connected audience and introducing it to a whole new one. It’s how I find people.

Television 120

Television Social Media Sports Travel 120

Mark My Words

MAY 5, 2015

The shrewd stunts of political history have involved players that have, often out of desperation, staked their reputations in order to gain an upper hand. The slab cranks the same point up to eleventy stupid and creates an image of overblown iconicity – Exodus and 2001 via the Thick of It – that no press office can control.

Writing 60

Writing Policies Interviews Reputation 60

Polaris

FEBRUARY 16, 2015

If you want editorial coverage for your cereal brand, first target the media who typically write about food. It’s possible to get media to cover a story that’s unrelated to their beat, but it’s tricky. Introducing yourself to media these days is easy with social media. Media Relations'

Banking 100

Banking Media Local Survey 100

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts.

Publicity 40

Publicity Ethics Creativity Travel 40

Communications Conversations

MAY 30, 2018

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). I miss the issues and reputation management work, especially on corporate responsibility issues. What do you miss most about working in PR?

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 112

Brand Branding Reputation Corporate 112