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Kirk Hallahan’s Five Types of Publics

Doctor Spin

Professor Kirk Hallahan suggests five types of publics. There are aware publics , active publics, inactive publics, aroused publics, and non-publics. Inactive publics: The forgotten publics in public relations. Public Relations Review , 26 (4), 499–515. Aware publics: Education.

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How to be a PR Rainmaker

Solo PR Pro

based public relations firm and recently had spun out to set up shop in Manhattan. If you are just a PR rep, you will be lost in an ocean of other public relations professionals. Since 2001, successful leaders have used PIE to tackle the world’s important challenges. It was daunting. Specificity attracts.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By

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Remembering D. Parke Gibson, a Passionate Advocate for Race Relations and Public Relations

PRSay

Parke Gibson Pioneer Award is PRSA’s highest individual honor presented to a PR professional who has contributed to increased awareness of public relations within multicultural communities and participated in promoting issues that meet the needs of these diverse communities. Williams, a 2001 recipient of the D.

Publicity 155
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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. One publication or blog you read regularly is… (BCB) Wall Street Journal CMO Today. The challenge for the marketer is to demonstrate to the customer the value of offering a testimonial.

Branding 105
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Meet the Media: John Baxter, Freelance Writer

Bianchi Biz Blog

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? My life as a freelancer began in 2012.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Excellence Theory is a much debated model of public relations practice. Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.