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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

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Maxim Behar: Novinite.com is a One-of-a-kind Media Phenomenon

Maxim Behar

What are your memories of March 12, 2001, your launch day? Second, they are free, interactive and are a magnet for advertisers. Practically speaking, the last factor, advertising activity, is the most important of all. How has it changed from 2001 onwards? That day had at least a year's history behind.

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Paying for the destruction of public relations

PR Conversations

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts.

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Why I’m Focusing on Blockchain Applications for PR

Where the Fishermen Ain't

In August 2001, I started blogging and writing about these and other developments. The Advertising Industry Hasn’t Yet Figured Out a Way to Pollute It: I feel like somebody or a group of somebodies will make this all about who launches a new potato chip flavor on a blockchain first. (If Peer-to-peer frameworks?

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Why I’m Focusing on Blockchain Applications for PR

Where the Fishermen Ain't

In August 2001, I started blogging and writing about these and other developments. The Advertising Industry Hasn’t Yet Figured Out a Way to Pollute It: I feel like somebody or a group of somebodies will make this all about who launches a new potato chip flavor on a blockchain first. (If Peer-to-peer frameworks?

Web 20
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Remembering D. Parke Gibson, a Passionate Advocate for Race Relations and Public Relations

PRSay

Parke Gibson International, in New York in 1960. “He Williams, a 2001 recipient of the D. Gibson was a passionate advocate of public relations as well as for the integration of communications, marketing and advertising. Parke Gibson, for whom the award is named, was a pioneer in multicultural public relations.

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Meet the Media: John Baxter, Freelance Writer

Bianchi Biz Blog

This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. Since then, I’ve contributed to the literature of advanced combustion with various letters to the editor and a 2001 ASME paper on the subject. My life as a freelancer began in 2012.

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