Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world. You can’t just create or build it.

Reputation 94

Reputation Measurement Brand Branding 94

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts.

Publicity 40

Publicity Ethics Creativity Travel 40

Where the Fishermen Ain't

OCTOBER 27, 2015

In August 2001, I started blogging and writing about these and other developments. It’s Where the Creativity Is: One cannot help but be in awe at what the communities who are building these technologies and applications are imagining and bringing to life. That’s the world I want to be prepared for and help others to do the same.

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

In August 2001, I started blogging and writing about these and other developments. It’s Where the Creativity Is: One cannot help but be in awe at what the communities who are building these technologies and applications are imagining and bringing to life. That’s the world I want to be prepared for and help others to do the same.

Web 20

Web Government Technology Corporate 20

PRSay

FEBRUARY 19, 2021

Parke Gibson International, in New York in 1960. “He Williams, a 2001 recipient of the D. Gibson was a passionate advocate of public relations as well as for the integration of communications, marketing and advertising. He was brilliant of mind, very creative. He was the founder of the first Black-owned PR firm, D.

Publicity 157

Publicity Corporate Community Advertising 157

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements. Develop ad copy and creative.

Marketing 53

Marketing Software eBook Technology 53

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52