Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia.

Data 273

Data Report Study Analysis 273

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn’t mean all press releases hit the mark.

Examples 62

Examples Product Launch Data Report 62

Onclusive

FEBRUARY 7, 2023

So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   That means understanding what they want and how they perceive your brand. That means understanding what they want and how they perceive your brand.

Reputation 195

Reputation Brand Branding How To 195

Onclusive

SEPTEMBER 7, 2021

Beyond research that your marketing team may have already conducted to determine the best mix of platforms for delivering your content, using actual past data to inform your future strategy comes in handy during this stage. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

5W PR

MARCH 26, 2024

Resources like Fintech Futures can lend a hand in discovering the outlets that are hot on fintech’s heels. Make sure to articulate what sets the product or service apart. The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions.

Strategy 78

Strategy Privacy Financial Guidelines 78

ImPRessions - Crenshaw Communications

MARCH 11, 2021

What is an editorial calendar? What is an editorial calendar? Editorial calendars are created by publications to help editors plan out future issues. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Sword and the Script

SEPTEMBER 5, 2023

Along the way, Cision has acquired dozens of other vendors in the space and controls two of the five biggest press release distribution services in PR Newswire and PRWeb. The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community?

Software 162

Software Marketing Leadership B2B 162

Newsfile

MARCH 14, 2024

Melissa Strle Do you ever wonder where exactly your press release goes? Many people wonder how press release distribution channels work. Some channels like Apple News, Business Insider and Associated Press (AP) are accessible to the general public and openly display press releases for anyone to view.

Financial 52

Financial Education Analysis Analytics 52

PRSay

OCTOBER 9, 2023

As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov.

Leadership 174

Leadership Financial Employee Google 174

Flack's Revenge

FEBRUARY 1, 2023

Sure, it’s fun to mess around with ChatGPT but what next? If tools like ChatGPT can write pitches, articles and press releases, where does that leave us? If tools like ChatGPT can write pitches, articles and press releases, where does that leave us? So goes the old Hollywood schmooze about dealmaking.

Pitching 168

Pitching Writing Creativity Tools 168

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want. According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want. Now, those are table stakes.

Brand 156

Brand Branding How To Employee 156

5W PR

APRIL 8, 2021

The press release has become more important than ever when promoting a company and its products or services. The press release has become more important than ever when promoting a company and its products or services.

Engineering 128

Engineering Writing Social Media Tools 128

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. Knowing how and when to draft a good press release is vital for today’s competitive digital market. Also, 88% of PR specialists report they feel the future is in digital storytelling. What is a Press Release? Writing a Press Release.

How To 100

How To Writing Video Fashion 100

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. Start with tentpole events and initiatives.

How To 259

How To Social Media Product Launch Construction 259

Onclusive

NOVEMBER 8, 2023

What do the responsibilities of PR really entail, though? Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

JANUARY 3, 2024

Understanding what’s currently captivating consumers will guide product development and marketing strategies. Benchmarking against competitors Research what competitors have showcased in previous CES events. Press releases and media kits Prepare comprehensive press releases and media kits well in advance.

How To 78

How To Analysis Resources Trends 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch Attracting investment is a milestone for any startup – it’s a vote of confidence from a respected outside expert in your space and a signal that your company is positioned for the future, which is important to prospective partners and customers, as well as future investors. What stage is the company?

How To 100

How To Report Pitching LinkedIn 100

PR Fuel

OCTOBER 14, 2022

Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers. Are you a small business owner that wants to create buzz, spread the word and get people hyped up about your business and the services you offer?

Small Business 88

Small Business Community Local Social Media 88

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. What is an Earnings Press Release?

Examples 52

Examples Company Financial Brand 52

PR Fuel

MARCH 21, 2021

So you’ve been spending a ton of time writing press releases, but you haven’t been hearing back from any outlets saying they want to use your piece. What’s wrong? Well, numerous factors influence what a journalist thinks about what you’ve written. Failing to Customize Your Press Release.

How To 105

How To Analytics Writing Guidelines 105

PR Fuel

DECEMBER 14, 2021

One of the best ways to secure coverage from relevant media is by sending a press release. Sending press releases is a straightforward process but can be overwhelming if you don’t have any experience in the area. Press releases need to be deliberate and include critical pieces of information.

Product Launch 97

Product Launch Social Media Newspapers Writing 97

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Here are a few ideas for recent grads or career-changers who want to prepare for a future PR career. Having conversations can help you narrow your interests and options and there’s nothing like hearing a first-hand account of what a typical day is like. . What comes up if a future employer reviews your digital footprint?

Agency 284

Agency Interviews Journalism Instagram 284

Cision

OCTOBER 10, 2017

Press Release Distribution. It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. . PR Newswire is a tool that allows you to distribute press releases and other content to a huge network of influencers and decision-makers.

Strategy 251

Strategy Case Study Instagram Print 251

Onclusive

FEBRUARY 14, 2023

In this final post, we’ll be sharing how to authentically communicate your brand’s environmental sustainability goals and initiatives with the media and all stakeholders – the final, crucial piece of the puzzle. The challenge for every comms professional is what to communicate and when. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

Onclusive

AUGUST 9, 2021

What does that really entail, though? Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

PR Fuel

SEPTEMBER 23, 2021

Creating a news release can help you appear in front of those customers. Not sure how to grow your brand authority and reach using a press release? With these tips, you can create a wow-worthy release media outlets will want to share. Otherwise, you might write a release that fails to match their interests.

Brand 99

Brand Branding How To SEO 99

PR Fuel

NOVEMBER 11, 2021

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. To create brand awareness, you can put out a well-crafted business press release regularly. To use both business press releases and advertisements effectively, you need to understand how the two differ.

Advertising 100

Advertising Advertising Writing Product Launch 100

PR Fuel

JANUARY 17, 2022

One of the most powerful tools you can have in your marketing arsenal is a well-crafted press release (PR). One of the most powerful tools you can have in your marketing arsenal is a well-crafted press release (PR). Press releases lend authenticity to your brand, helping you build a loyal customer following over time.

Radio 101

Radio Local Writing Newspapers 101

Onclusive

JULY 27, 2023

What happens if you and your PR team invest more into strategic planning in your campaign workflow. By effectively conveying the values, accomplishments, and future prospects of an organization, PR initiatives can create a strong sense of belonging and loyalty among stakeholders. But why exactly is strategic PR planning so important?

Tools 354

Tools Internal International Resources 354

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Press release distribution can help you reach your target audience. Not sure how to distribute press release materials? Publications want to share press releases that appeal to their readers.

How To 96

How To Guidelines Writing Pitching 96

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles. The goal of this pitch is to offer executive time to reporters for introductions, background material, and to share a POV on the industry and its future. Data points drive press.

Pitching 333

Pitching Case Study Leadership Data 333

Cision

JANUARY 24, 2017

Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove how valuable they are to your business.

Measurement 120

Measurement Analysis Data Examples 120

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. Keynote and panel opportunities nearly always set speakers up for more opportunities in the future. . Keynote and panel opportunities nearly always set speakers up for more opportunities in the future. .

Conference 156

Conference Privacy Advertising Advertising 156

PR Fuel

JANUARY 10, 2022

Did you know that the traditional press release is still used, more than ever? Even though there are a lot of myths surrounding whether or not they are effective, press releases are a great way to get the word out about your company. A press release is perfect for announcing new products, services, or partnerships.

How To 102

How To Examples Interviews Company 102

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Public relations has become less about publishing press releases and more about creating engaging narratives that resonate with the audience.

Analytics 78

Analytics Digital PR Storytelling Local 78

PR Fuel

JULY 28, 2021

Are you worried whether your last press release fell flat, but you’re struggling to tell? Sometimes, though, unclear whether your press release marketing is effective. To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success.

How To 105

How To Engineering Google Web 105

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity.

Film 118

Film Marketing Sports Hotels 118