ImPRessions - Crenshaw Communications

MARCH 22, 2023

Meta, Google, and Snap are using generative AI to power augmented reality features, to create images and videos, and helping to jumpstart their marketing campaign plans. Brands can use generative AI to create new images and videos that are unique and personalized to users.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. One form of content that works particularly well for B2B brands is the white paper.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

We’ve always felt that in-person sessions are best, but since the pandemic began, we’ve adapted to a new reality. The obvious challenges include technical issues with video playback, since on many platforms it’s necessary to log out and wait for a recorded interview to download, then log back on to view and discuss it.

Media Training 334

Media Training Training Media Interviews 334

PR for Anyone

DECEMBER 1, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Also consider your brand. I recommend shying away from personal pictures too. That happened as well early in Covid, the news anchors were on with all of their personal pictures behind them.

Interviews 130

Interviews Video Film Industry 130

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Every day, countless brands compete for attention on popular digital channels , yet only a few leave a lasting mark in people’s memories. After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop.

Video 85

Video Brand Branding Energy 85

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Before his election Zelensky was best known for his starring role in a popular TV series about a history teacher who wins the presidency after a video of his anti-government rant goes viral. What’s fascinating is that he has harnessed his personal talent and bolstered it with sophisticated tactics to wage a credible PR war.

Video 368

Video Government Leadership Viral 368

ImPRessions - Crenshaw Communications

MAY 15, 2020

Its Instagram is a showcase for Slack itself, the posts are fun, just like the brand. A recent post featured a short animated video on new product updates for Slack’s mobile app. Even something as mundane as a product update can take on a new life with an animated video. . Show the personalities on your team.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.

Construction 385

Construction Crisis Reputation Social Media 385

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. The internet and social platforms are key tools for storytelling, brand management and connection. Other skills and attributes are more timeless. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

ImPRessions - Crenshaw Communications

MARCH 24, 2021

While it’s important to identify and stick with a consistent brand personality for social content, there are times when social content becomes stale. While it’s important to identify and stick with a consistent brand personality for social content, there are times when social content becomes stale.

Social Media 344

Social Media Strategy Media LinkedIn 344

Prohibition

APRIL 12, 2024

For brands, optimising profile keywords as well as post content becomes crucial to enhance visibility. Amid threats of a ban in the US, the UK government clarified that TikTok usage remains a personal choice for the public, despite being prohibited on government devices. Get in contact today to find out how we could help you.

Social Media 62

Social Media Facebook Government B2C 62

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. Most are holding off setting dates for their conferences, moving forward with fully virtual ones, or planning tentative in-person events with virtual backups at the ready.

Conference 310

Conference Trade Shows Technology Video 310

5W PR

JANUARY 24, 2024

How UGC Benefits Health and Wellness Brands User-generated content (UGC) has become a powerful tool for health and wellness brands , fostering authenticity, community engagement, and trust among consumers. User-generated content is created by individuals who are not professionally associated with the brand. What is UGC?

Brand 78

Brand Branding Community Consumer 78

ImPRessions - Crenshaw Communications

JUNE 23, 2020

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. A piece of content like a guest post, bylined article, or op/ed is a useful way to keep a brand executive relevant and generate exposure for his organization. One staple from the B2B PR toolbox is contributed content.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Agility PR Solutions

JULY 12, 2023

Brand and product videos have been one of the best ways to engage consumers—particularly younger generations—for years. It’s time for brands to take it up a notch with their video technology and outreach, according to new research from next-gen video platform Idomoo.

Video 78

Video Consumer Brand Branding 78

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. In contrast, ChatGPT offers conversational, personalized responses and creates original content just for you. Along the same lines, Google currently offers Gemini Pro in Bard.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. Shoppable videos Interactive videos, often used in influencer marketing or brand campaigns, allow viewers to click on products within the video and proceed to purchase.

Brand 78

Brand Branding Mobile Pinterest 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

5W PR

JULY 7, 2023

In recent times, major brands have begun heavily investing in the beauty tech space. These technologies have enabled consumers to try on makeup shades virtually and receive personalized beauty recommendations in seconds. Personalized Shopping Studies have shown that consumers highly value personalized services and experiences.

Trends 78

Trends Technology Consumer Video 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Personal/Lessons Learned. The important thing to bear in mind for “lessons learned” content is that the most influential and widely shared articles will offer insights for the reader as well as an interesting personal experience.

Leadership 353

Leadership Insurance Insurance B2B 353

Landis PR

MARCH 4, 2024

Showcasing your brand What you say and how you say it can support your brand personality. Is your brand quirky, fun and irreverent? Is your brand serious and scholarly? Make sure to include SEO keywords in quotes, press releases and explainer videos to support those efforts and increase visibility online.

Media Relations 107

Media Relations Media SEO Newspapers 107

5W PR

JUNE 23, 2023

TikTok, the popular social media app for video-sharing, has long been dominated by beauty and makeup content. This hashtag has taken the beauty space on TikTok by storm, accumulating over 6 billion views and an endless stream of video content. In particular, newer brands are turning to TikTok as a platform to establish themselves.

Brand 88

Brand Branding Video Community 88

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

PR for Anyone

APRIL 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you aren’t doing video yet, it’s really important to start. According to Tech Jury: Video is the number 1 source of information for 66% of people. billion in 2018. People love it.

Video 130

Video Strategy YouTube Interviews 130

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. CEOs can let their personalities show. But in recent years, data has shown its efficacy.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. Here are my picks for best brand moves so far during the COVID-19 pandemic. Others have struggled to strike the right note in such a serious situation.

Hotels 282

Hotels Brand Branding Guidelines 282

NewsWhip

AUGUST 4, 2022

And as the digital world changes, so does brand strategy. Instagram introduced Reels as an easy way to create and discover short-form videos, which are now discoverable in NewsWhip Spike. Instagram introduced Reels as an easy way to create and discover short-form videos, which are now discoverable in NewsWhip Spike.

Instagram 146

Instagram Brand Branding Hotels 146

5W PR

FEBRUARY 5, 2024

The better option depends on each channel and what aligns best with the parenting brand’s goals and audience. Understanding this is crucial for parenting brands. This strategy helps companies build brand awareness , nurture leads, and showcase their expertise through blog posts, case studies, and infographics.

Marketing 78

Marketing Case Study Infographics Survey 78

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Heightening brand reputation and awareness During an economic downturn, customers naturally become more cautious about business spending and are likely to stick with brands they know and trust.

Strategy 193

Strategy Reputation Banking Infographics 193

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. If you’ve spoken at industry conferences, upload the video. Go beyond a resume . If someone were to scroll through, how would they perceive you?

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

PRSay

MAY 5, 2020

Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media. While many of them are entering the world of video production and user generated content (UGC) for the first time, there are a few things to keep in mind before firing up that smartphone or webcam.

Video 202

Video Film Energy Local 202

5W PR

OCTOBER 10, 2023

It’s not just a platform for sharing personal updates. Users can access news, trends, videos, and articles on a wide range of topics. Visual content, such as images and videos, dominates social media. Product discovery Consumers often discover new products and brands through social media.

Social Media 88

Social Media Consumer Media Crisis Management 88

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Social content has a humanizing effect on a brand, making it and the resulting conversation more authentic. Some C-level tweets are clearly composed by others – overly commercial, colorless and devoid of personality.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

PR for Anyone

APRIL 6, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. The video below will dive into some ideas too. One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates.

Pitching 130

Pitching Television Media Real Estate 130

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Most companies have websites full of engaging images and video to appeal to online audiences. You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management.

Infographics 283

Infographics Consumer Video Examples 283