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Life and PR During Wartime in Ukraine

PRSay

But for this PR professional in Ukraine, living and working as war rages around her is exactly what has happened. 24, 2022, when the Russian attack against Ukraine started, to Dec. The team used every communications method available to reach the people of Ukraine “and spread the truth about what was happening there,” she said.

Software 135
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War in Ukraine: Considerations for Speaking Out and Making a Difference

PRSay

That is the question individuals and organizations are asking throughout the world as a devastating humanitarian crisis unfolds in Ukraine. How can we help? There aren’t any right or wrong answers, but there are myriad ways that people can make a difference. Illustration credit: adobe stock ].

Resources 178
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Takeaways for Communicators on the Global Impact of the War in Ukraine

PRSay

PRSA members received insights into how brands have responded to the war in Ukraine and the global impact of the Russian invasion during the March 15 webinar, “Conflict in Ukraine: The Global Impact and Business Response.”. Within days of Russia’s unprovoked invasion of Ukraine on Feb.

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Brand activation mandate: Consumers are calling on brands to take a stand for Ukraine

Agility PR Solutions

With wartime actions escalating in Ukraine, and as businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research from consumer insights enterprise platform Zappi shows that consumers have high expectations of brands and how they respond to the Russia-Ukraine conflict.

Consumer 147
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War in Ukraine: How American Consumers are Responding

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

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For brands sharing “We stand with Ukraine” messages on social, execution matters

Communications Conversations

For the last week-plus, many companies have come out with messages of support of the Ukraine, as Russia continues to invade the country. Here’s the tweet they made on March 8: Read our full statement on the war in Ukraine: [link] pic.twitter.com/roc6hpsSYn. Let’s look at Unilever, for example. The visual matters.

Brand 173
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C-suite execs worldwide feeling the strain of war in Ukraine—most CEOs now predict recession

Agility PR Solutions

Ever since Russia’s invasion of Ukraine, global CEOs have confronted a new world of extraordinary volatility and uncertainty, tackling issues like recession, cyberattacks and inflation—which has forced many to reassess their growth assumptions and put strategic plans on hold.