Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

Sword and the Script

JUNE 30, 2020

While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. However, in times of business stress and crisis, PR will find itself working more closely with executive leaders. Who Does PR Report Currently?

Report 118

Report Publicity Survey B2B 118

PRSay

MAY 22, 2020

Every year, Muck Rack sends out our State of Journalism survey, when we get the chance to ask journalists of all beats and backgrounds how, when and where they want to be communicated with by PR professionals. The State of Journalism is part of our larger mission to help build stronger relationships between PR and journalists.

Pitching 177

Pitching Journalism Survey Report 177

Sword and the Script

SEPTEMBER 17, 2020

A survey of 450 marketers found “leaders” – those who say they have “outperformed their competition in the last two years” – generally devote more of their marketing budget to long-term goals. All said, the number of those committed to long-term thinking in marketing has dwindled. That’s always the case in B2B marketing , no?

B2B 148

B2B Marketing Survey Creativity 148

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. IMPROVE YOUR CONTENT STRATEGY. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support. PR contributes to reaching business goals. What is media coverage? Why is media coverage important?

Print 112

Print Trends Agency Brand 112

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. I’ve added them where I think they might be useful for readers.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

Publicity 85

Publicity Survey Enterprise Pitching 85

The Proactive Report

APRIL 17, 2017

They research online, read product information and customer reviews. A new study by the IBM Institute for Business Value (IBV) reveals that 70 percent of the 6000 people they surveyed find brands’ digital efforts disappointing. ” Robert Schwartz, global lead of strategy and design at IBM’s Interactive Experience division.

Brand 133

Brand Branding Digital PR Consumer 133

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I didn’t think it was unethical, just capitalism. There’s another factor at play here too – and that’s the track record of M&A in PR software.

Software 85

Software Internal International Pitching 85

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. In recent weeks, the number of reported homophobic attacks and verbal incidents has gone up in the Premier League.

Video 62

Video Case Study Sports Creativity 62

Barokas

MAY 31, 2019

No matter how fast you go, how long you keep at it or how beautiful your stride, the wheel keeps right on spinning. Companies with dedicated in-house content resources do have a leg up, but are often overloaded and have difficulty maintaining a holistic content strategy over the long term. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Communications Conversations

OCTOBER 15, 2019

Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. PR pros say so themselves! The rest surveyed (95%!) It just is.

Media Relations 100

Media Relations Pitching Media Report 100

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Can you remember your life before using a CRM for link building?

Software 152

Software How To SEO System 152

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Your business should leverage the best PR tactics to build a stronger bond with your customers. PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Research Your Audience.

Creativity 111

Creativity Data Measurement Product Launch 111

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. This week includes survey data and salient points from two subject matter experts on the topic. Personas ought not be viewed as a fad. Bold emphasis added ].

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The reporter responded she hadn’t seen the study yet and would review it. It’s hard to get a bona fide reporter’s attention – and even harder to get them with enough free brain space to genuinely evaluate a story idea.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. Think of it as using social media to find and cultivate potential customers interested in your offer. Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers.

Social Media 86

Social Media Media Mobile SEO 86

Burrelles Fresh Ideas

MAY 16, 2023

Even so, we have a long way to go to overcome the stigma and better understand how mental illnesses affect us, those around us, and our workplaces. Last year in my article on mental health and the workplace , I shared what stigmas are, how to overcome them in your workplace, and how mental and physical health are intertwined.

Strategy 40

Strategy Employee Resources Financial 40

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. What we often find is that reporters have heard anecdotal stories about general trends, but need data to round out a story. That’s where a survey can come in.

Survey 60

Survey Data Brand Branding 60

Sword and the Script

SEPTEMBER 11, 2018

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. As such, the pace of modern public relations ( PR ) professional’s day-to-day work is so fast and intense. As such, the pace of modern public relations ( PR ) professional’s day-to-day work is so fast and intense.

Software 98

Software Comparison Measurement Content Marketing 98

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 The PR Industry Evolves Beyond Its Roots. PR is about generating influence. .

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. That’s why it’s important that all members of your PR team are working in sync and that the time is being well deployed. Have news to share?

Agency 149

Agency Tools Technology Media Training 149

Doctor Spin

MAY 21, 2021

Coming up with great PR ideas is a tough job. Every once in a while, a great PR idea comes along by itself. Ambitious PR rockstars will keep a notepad close by to jot down ideas as they occur.). However, in most situations, we have to come up with awesome PR ideas from scratch—and on the spot. To spin or not to spin.

How To 52

How To Hotels Survey Employee 52

Communications Conversations

DECEMBER 5, 2019

Paul Power PR couple with Matt Lechner who’s now over at HealthPartners. She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). So, I thought, why not feature her here today as a PR Rock Star? As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

ImPRessions - Crenshaw Communications

MARCH 7, 2017

PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Most “marketing geniuses” are strong storytellers.

Storytelling 149

Storytelling Data Insurance Insurance 149

Shift Communications

DECEMBER 28, 2016

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Let’s take a look: PR and the Marketing Technology Skills Gap. So how does this impact marketers? So what was the big change?

Technology 83

Technology Facebook Measurement Policies 83

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? PR professionals must keep researching. . Does this person write on the topic you’re pitching?

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. According to the survey, the biggest challenges B2B lead generation are: 59% say engaging targeted prospects. According to the survey the length of B2B sales cycles are as follows: 16% say less than a month to convert. 25% say cost of new leads.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

NOVEMBER 15, 2016

This post provides summaries to four recent content marketing studies – as part of the cliff note series – which routinely provide quick reviews of surveys and studies. In addition, the weekly roundups – Unscripted Marketing – often includes (but not exclusively) summaries of relevant reports. The report says there are between 3.1

Content Marketing 60

Content Marketing Study Marketing B2B 60

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress. Let me know what I’ve missed.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2016

Still, others see predictions as an annual moment of reflection and the chance to stretch one’s thinking. Still, others see predictions as an annual moment of reflection and the chance to stretch one’s thinking. Here are my predictions for PR , content marketing and social media ; one each. 1) Predictions for PR in 2017.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

PR 20/20

AUGUST 27, 2019

Crafting a marketing strategy is not a light lift. If you aren’t familiar, PR 20/20's Marketing Score is a free online assessment and strategy tool. It is intended to help you think critically about your marketing program, and walks you through the factors that impact marketing performance. Buyer persona profiles.

Marketing 46

Marketing Technology Resources Tools 46

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. Using a Survey for New Business – A Case Study. In total, 15 out of the top 30 public affairs graduate schools ranked by US News and World Report participated in the survey.

Creativity 40

Creativity Public Affairs Policies Survey 40

Solo PR Pro

APRIL 4, 2017

In a time when fake news and alternative facts are often the headline, it will come as no surprise that the Cision 2017 State of the Media report highlights the role of trust in media. Listed below are 5 key takeaways from the report for public relations professionals. We must do better individually and collectively.

Report 41

Report Media Pitching Resources 41

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. But what about the human aspects of how we as individuals – and collectively – can improve our professional practice? I struck out on my own and set up a one-man band PR consultancy, Zude PR.

Communications 104

Communications Community Measurement Study 104