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Talking The Social Media Walk

Waxing UnLyrical

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

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Three Ways Leaders Live Their Ethics

Deirdre Breakenridge

As my friend and colleague, Richard Bistrong , CEO of Front-Line Anti-Bribery LLC shared in a recent social media post, “If we are not careful, bad behavior can hide behind good performance, until it’s too late, for everyone.” As a leader, are you simply talking about ethics or are you living your ethics and values? .

Ethics 433
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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

It was caused in part by OpenAI’s unusual hybrid Board structure, which seeks to blend a nonprofit and a for-profit organization to balance commercial goals with adherence to its social mission. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. It was a lose-lose.

Banking 212
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How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. People relate to me because I walk the walk and actually do what I teach. PR FOR ANYONE.

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Why Social Shares Are Key to Pitching Media

Cision

Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. Traditional media is pushing their fans to engage on social media.

Pitching 319
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How to Develop Good Social Listening Techniques

PR for Anyone

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? When you go to a cocktail party, you don’t walk in and ask the first person to marry you (although that would make for a great reality show). It’s the same online.

How To 130
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A PR Spring Cleaning Checklist

ImPRessions - Crenshaw Communications

Media lists . We all have “master” media lists for different verticals but as any good media master knows, journalists and reporters move around, frequently changing publications or beats. We have a Slack channel where we exclusively update our team on media moves, which is a good tactic for updating lists.

Pitching 296