PRSay

MARCH 26, 2024

Some influencers are waging campaigns of their own to support TikTok’s strategy of having its users overwhelm members of Congress with calls and messages, urging lawmakers to stop the possible ban. Early adopter brands that noticed the platform’s growing popularity have continued increasing their TikTok influencer collaborations.

Strategy 86

Strategy Viral Social Media YouTube 86

Onclusive

NOVEMBER 8, 2023

Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. An inability to properly interpret language and context could result in inaccurate assessments of sentiment, potentially leading to misinformed decisions in PR strategies.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. An inability to properly interpret language and context could result in inaccurate assessments of sentiment, potentially leading to misinformed decisions in PR strategies.

How To 195

How To Tools Analytics Reddit 195

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Here are B2B social strategies that perform best on Facebook. Looking to build brand awareness? This is particularly true for B2B PR and marketing teams.

B2B 344

B2B Facebook LinkedIn Small Business 344

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Justify higher prices by emphasizing these benefits.

Consumer 78

Consumer Strategy Ethics Customer Service 78

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

It’s important for a CEO and others at the C-level to understand what the right PR strategy can bring to the table. While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. A big-idea resource Who can put a price tag on a great idea? However, it should be.

Leadership 182

Leadership Reputation Internal International 182

Communications Conversations

AUGUST 11, 2020

What’s our hash tag strategy? But a recent Social Media Examiner article got me thinking about hash tags again. I’ve been using LinkedIn for going on 8-plus years now and I don’t think I’ve followed a hash tag ONCE in those 8 years. Searching for hash tags takes effort! People are lazy!

LinkedIn 200

LinkedIn Case Study Healthcare Social Media 200

Stern + Associates

MAY 8, 2023

The exception to this rule is if you’re developing a social media strategy for a conference or event and you need a community hashtag. In this case, you want attendees to tag their posts with your hashtag so you (and other conference attendees) can follow the event. Need help boosting your brand’s social presence?

B2B 111

B2B Social Media Company SMB 111

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Creating a channel and producing relevant content for a brand are just the start. Additionally, partnering with TikTok influencers can open brand content to a much broader, but well-targeted, audience. These filters are insanely popular and offer an opportunity for businesses to take advantage with branded filters.

Social Media 272

Social Media Trends Media Instagram 272

5W PR

DECEMBER 23, 2022

This can be done through links to product pages on the company’s ecommerce site, or by tagging a video or Reel with product stickers that allow the audience to learn more about the product and purchase it directly within the platform. Tapping into trends.

Instagram 78

Instagram Infographics Trends Software 78

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Media monitoring is a must-have for successful PR and communications professionals.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Shift Communications

NOVEMBER 29, 2022

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Brands putting customers in the center of consumer marketing. The brand’s Menu Hack and Sprite campaigns this year are notable examples of customer-led initiatives.

Consumer 78

Consumer Trends Marketing SMB 78

Cision

OCTOBER 5, 2016

But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. Branded Content Creators Note Important Facebook Changes. Long have publishers been creating branded content on Facebook. Pokemon Go: It’s Not Just for Kids.

Trends 319

Trends Content Marketing Brand Branding 319

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision.

Strategy 276

Strategy How To Media Infographics 276

Cision

OCTOBER 3, 2016

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Now my new favorite brand!”.

Software 0

Software Comparison Media System 0

Critical Mention

MAY 31, 2019

Identify relevant keywords that will not only reflect your brand voice and resonate with your audience. Create a targeted meta tag. One of the most effective ways to get more viewers to your website is to have targeted meta tags. One of the most effective ways to get more viewers to your website is to have targeted meta tags.

SEO 102

SEO Film Advertising Advertising 102

Prohibition

MARCH 22, 2023

Instagram’s live shop closes Instagram have recently removed the ability to tag products during live broadcasts. Product tags are still very much an element. Instagram also recently removed the Shop tab however, as far as we know, Instagram shopping isn’t completely disappearing yet!

Instagram 62

Instagram Social Media Twitter Privacy 62

Communications Conversations

FEBRUARY 4, 2020

Then, Netflix asked brands for their best x-rated sex tweet in what might be the very best Twitter thread of all time. These are all moves that are part of a growing trend: Brands using other brands to gain awareness and engagement via social media marketing. After all, just look at the #RIPeanut hash tag for a minute.

Twitter 88

Twitter Brand Branding Trends 88

Newsfile

JUNE 28, 2023

For example, journalists create dedicated stories, articles, or features that focus on your brand, product, or event. Positive media mentions can increase your brand awareness , generate leads , and attract customers. In a nutshell, media monitoring is an important component of your PR and marketing strategy.

Media 52

Media Analytics Radio Google 52

Konnect Agency

OCTOBER 25, 2023

Social Media & Influencer Tagging Instead of Collaborating: Don’t just tag influencers or brand partners; aim to create genuine collaboration. Instagram’s Collaborator Tool can help you reach new audiences by leveraging the impression power of both brands.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Prohibition

AUGUST 5, 2022

Twitter may be becoming more emotive, with status tags similar to Facebook’s “Feeling Happy/Feeling Sad/Feeling Excited, etc.” Brands such as Nandos have jumped on the latter trend with “little miss orders the same thing every time” which was well received by the audience. Twitter becomes more emotive . TikTok focuses on accessibility.

Instagram 118

Instagram Social Media Video Facebook 118

The Proactive Report

APRIL 27, 2018

Well, if the searcher is going to find what they’re looking for on the search result page (SERP) you had better rethink how you write your meta tags for the pages on your website and how you craft the content people see when they search – for the brand and the generic keywords related to your brand.

SEO 100

SEO Mobile Engineering Google 100

ImPRessions - Crenshaw Communications

MARCH 10, 2020

Creating a channel and producing relevant content for a brand are just the start. Additionally, partnering with TikTok influencers can open brand content to a much broader, but well-targeted, audience. These filters are insanely popular and offer an opportunity for businesses to take advantage with branded filters.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

MAY 12, 2017

Marketers know that hashtags help spark brand conversations, expand content reach, engage a target audience and improve search and SEO. Brands should also use them judiciously and with words and images that make sense. They work because they simply reinforce what we already know about a brand. Building Better Hashtags.

Strategy 147

Strategy Trends Guidelines Social Media 147

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. By Lisa Zanchi, Director, Digital Marketing. They also need paid amplification.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Konnect Agency

JANUARY 17, 2020

The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Estimates show that in 2020, brands will spend up to $5-10 billion on influencer marketing. Below is a breakdown of the top social media trends based on recent research and happenings in the space.

Social Media 87

Social Media Trends Media Instagram 87

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Well, Twitter has just teamed up with Foursquare to tag locations in tweets. We’re working with @foursquare so you can tag specific locations in Tweets: https://t.co/MwlLz5Pfvq

Twitter 120

Twitter Social Media Retail Groups 120

Contently - Strategy

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Perfecting your YouTube SEO strategy. A great YouTube SEO strategy takes 10 relatively easy steps. This is only one small piece of the puzzle, so don’t let your SEO strategy begin and end with putting your keyword in the title.

YouTube 127

YouTube SEO How To Video 127

Cision

AUGUST 23, 2017

Emotional intelligence drives consumer culture which influences your business strategy. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. It is clear that you need to incorporate happiness and overall positivity with your digital PR strategy. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Burrelles Fresh Ideas

MARCH 5, 2024

Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order). Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 97

Media Nonprofit Pitching Analytics 97

Prohibition

MARCH 10, 2021

There has been a move away from attracting consumers through ‘organic posts’ only and brands are getting smarter at utilising the advertising tools available at their disposal. Last month, Twitter launched an improved website tag process to help businesses and organisations keep and analyse data on ad responses.

Advertising 62

Advertising Advertising Social Media Media 62

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

5W PR

DECEMBER 8, 2021

These days, Instagram allows brands to appear more human to their audiences, showcase their products, recruit new talents, and inspire their audiences. Additionally, Instagram users aren’t just active on the platform, as they’re also constantly engaging with other accounts, including branded ones. Behind the Scenes.

Instagram 88

Instagram Strategy Marketing Education 88

Contently - Strategy

FEBRUARY 9, 2021

But a surprising amount of marketers I speak with aren’t investing in a newsletter as a core part of their content strategy. For us at The Content Strategist , that’s content marketing and content strategy best practices. Now, an illusion to hell might be a little edgy for your brand. That’s okay.

How To 142

How To Content Marketing Banking Advertising 142

Cision

APRIL 14, 2017

Too often, brands have a go-to list of media and influencers. This list, compiled by the communications team, sometimes only includes the media and influencers that the brand would like to partner with. Let this guide your influencer targeting strategy to build an accurate and relevant list. Bigger doesn’t always mean better.

Media 231

Media Pitching Social Media Instagram 231

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. An effective video content strategy can both tell the story of your business in a clear, concise way, as well as engage users through striking visuals.

Video 62

Video Sports Brand Branding 62

Prohibition

SEPTEMBER 21, 2022

This will be an interesting one for e-commerce brands as the trend evolves. TikTok has recently been trialling behaviour targeting and encouraging businesses to use the feature, using data on how users behave in the app to target tags under the videos that link to specific products in TikTok shop. Moving to the Metaverse?

Instagram 62

Instagram Social Media Media Trends 62