Wadds Inc.

MARCH 8, 2023

Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. A common approach to innovation in a mature organisation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology. 15% say they are using it frequently or fairly frequently.

Tools 98

Tools Writing Pitching Web 98

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations.

Technology 66

Technology Trends Survey Report 66

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 103

Survey Report Media B2B 103

Agility PR Solutions

DECEMBER 12, 2021

For communicators, content is still king, but quality is a challenge, especially for technology and SaaS companies—and as marketers are aware, there are viable content creation options beyond your internal team.

Company 165

Company Survey Internal International 165

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. As I wrote this time last month , Notified, Muck Rack, and PRophet both offer gAI based on OpenAI technology.

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

MAY 18, 2021

That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. According to a survey, comms professionals gave themselves good grades. This mirrors the sentiment in a separate survey that quantified a self-assessment by CMOs. click image for higher resolution).

Study 172

Study Communications Survey Pitching 172

PRSay

AUGUST 8, 2023

Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds. Among marketers and communicators surveyed, 82% expect their productivity to improve as they adopt AI further.

Study 78

Study Communications Conference Survey 78

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. I’d imagine it most. ideas and execute them?

Creativity 79

Creativity Technology Marketing Web 79

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics. Happy to structure a business customer survey to assess the value of key service differentiators? Yet there may still be a skills gap when it comes to quality writing.

B2B 278

B2B Leadership Survey Data 278

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Technology: $124,500.

Survey 75

Survey Corporate Comparison Financial 75

Sword and the Script

OCTOBER 12, 2021

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. The publishing organization conducted the survey in July 2021, and the report is based on polling of “1,145 IT buyers from organizations across North America and Europe. 30% said hardware.

B2B 108

B2B Software Survey Study 108

Sword and the Script

JANUARY 2, 2024

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter) A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources. Will AI replace PR people in the next 10 years?

Blogging 121

Blogging Software B2B Survey 121

Sword and the Script

AUGUST 1, 2023

The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Fair enough.

Software 128

Software Pitching Ethics Privacy 128

Sword and the Script

MAY 30, 2023

The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t using. That all seems causal, but then the survey takes a strange turn.

Survey 81

Survey Technology B2B Resources 81

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek. You can stop reading there.

Journalism 155

Journalism Public Affairs Ethics Technology 155

PRSay

DECEMBER 27, 2023

The report represents over a year’s involvement of the 65 CPRE board members as they participated in brainstorming sessions, crowdsourcing surveys, focus groups, and an omnibus quantitative survey of over 460 PR practitioners and educators. Seven teams of educators and practitioners contributed their expertise and content.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

The report represents over a year’s involvement of the 65 CPRE board members as they participated in brainstorming sessions, crowdsourcing surveys, focus groups, and an omnibus quantitative survey of over 460 PR practitioners and educators. Seven teams of educators and practitioners contributed their expertise and content.

Report 78

Report Ethics Education Survey 78

The Proactive Report

APRIL 7, 2022

According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 The Digital Skills Benchmark report from the Chartered Institute of Marketing in the UK shows that as the digital landscape and technology evolve the skill level of the workforce is falling behind. Follow me on Twitter.

Survey 147

Survey LinkedIn Engineering Web 147

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

B2B 155

B2B Study Blogging Marketing 155

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

NOVEMBER 7, 2023

Propel, which is headquartered in Tel Aviv said its technology is currently being used by elements of the Israeli government and NGOs in its armed conflict with Hamas. Just 12% of survey respondents say they were “very knowledgeable” about AI and its capacity to support PR. The survey was conducted by PR Week and sponsored by Notified.

Employee 141

Employee Software Survey Tools 141

OnePitch

JUNE 28, 2022

Our guest on the podcast this week is Chris Teale , the technology reporter for Morning Consult. As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news.

Survey 76

Survey Pitching Technology Writing 76

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. You can find the survey answers from 483 communicators here: PR measurement. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

JUNE 7, 2016

For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. To that end, this post summarizes five recent market research surveys worth of a purposeful poke and pry. That’s according to a survey of 150 marketing leads conducted by executive search firm Spencer Stuart as reported by Marketing Charts.

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. For the last six years, Orbit Media has surveyed 1,000 bloggers for its annual blogging survey. How long does it take to write the average blog post? 2) Blogging benchmarks. 2-4 posts per month.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Propel will let you schedule a send at this time.

Software 144

Software Pitching System Analytics 144

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. That roundup, and some of the reviews I’ve written, stem from the observation that the trade publications in PR don’t consistently cover technology. It seems many of you appreciate it too. PR Tech Sum].

Blogging 161

Blogging B2B Software SEO 161

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. Many journalists won’t write these types of stories without participation from both parties. The most popular alternative to the “traditional” media placement is unquestionably the podcast.

Case Study 390

Case Study B2B Study Interviews 390

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Solid storytelling, writing and editing skills are still very much in demand.

Communications 97

Communications Marketing Pitching Technology 97

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

Stephen Waddington

MARCH 4, 2021

80% of us are working from home according to a survey of 2,000 British professionals by Currys. The survey by Currys cited collaboration as the biggest challenge to home working. In the shift from home working, we’ve overlaid a load of process and technology to make up for the lack of direct interaction. I miss boundaries.

Energy 177

Energy Survey Exercises Creativity 177

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Here’s a look at the top challenges facing PR according to the survey – and some ideas for what you can do about it.

Survey 141

Survey Measurement System Education 141

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Business and tech media in particular have an ongoing appetite for research, studies and surveys. For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. For B2B companies, this presents a massive PR opportunity. Focus on the findings instead.

B2B 147

B2B Data Retail Survey 147