Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. You can find the survey answers from 483 communicators here: PR measurement. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 100

Interviews Publicity Technology Social Media 100

Waxing UnLyrical

MAY 17, 2019

The prior year was where artificial intelligence witnessed a sudden spike in popularity with even small businesses integrating the technology within their workspace. The emergence of free online survey maker programs have made it easy to not only create online surveys but also analyze and store data.

Trends 70

Trends Ethics Survey Data 70

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. Third largest in the U.S. See it here.”.

Software 86

Software Pitching Internal International 86

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Burrelles Fresh Ideas

OCTOBER 24, 2023

In addition to cultivating a robust social media presence, deploying online and in-person customer surveys and collating online customer reviews is essential. In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount.

Strategy 96

Strategy Ethics Social Media Data 96

PRSay

APRIL 25, 2018

And though a new survey from the app Blind found that up to 31 percent of tech workers are planning to delete Facebook, CNET points out that “there’s a big difference between saying you’re going to delete Facebook and actually deleting Facebook.” I may be upset by Facebook’s lack of ethics.

Facebook 135

Facebook Privacy Data Survey 135

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools. A content marketer’s job is to create quality content that gets in front of readers organically.

SEO 134

SEO Strategy Google Engineering 134

Wadds Inc.

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. A lack of professional standards and broad business experience are factors that limit its role.

Publicity 73

Publicity Ethics Training Education 73

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The Role of Technology on the Legal Market.

Agency 95

Agency Trends Marketing Survey 95

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

PR 20/20

MARCH 12, 2019

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Waxing UnLyrical

AUGUST 10, 2011

PR writing: My degree never had a dedicated PR writing course, although writing activities across the abovementioned subjects certainly did help build my writing skills. The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities.

Ethics 75

Ethics Community Internal International 75

Sword and the Script

FEBRUARY 6, 2018

The Edelman Trust Barometer is an annual survey that examines the “volatility of trust in social institutions” around the world. This year the survey was conducted in 28 countries and obtained 1,150 respondents per country. Technical expertise is particularly relevant to the B2B technology space. 61% trust academic experts.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. I took it as an elective.” Agreed wholeheartedly!

Education 150

Education Training Course Social Media 150

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The 2019 CIPR State of the Profession survey reported that around a quarter of PR practitioners have taken sickness absence from work on the grounds of stress, anxiety or depression. Representing the public that we serve 4. What we do 5.

Government 103

Government Education Print Ethics 103

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. training offered).

Training 80

Training Measurement Technology Engineering 80

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum. Fair enough.

Software 123

Software Pitching Ethics Privacy 123

Offleash

JULY 23, 2017

Silicon Valley is the world capital of transformation, shaping the technologies that change how we live, work and play. Like the Uber fiasco – the allegations of sexual harassment and discrimination that, among other legal and ethical scandals, cost CEO Travis Kalanick his job. Or the U.S.

Engineering 40

Engineering Technology Policies Ethics 40

Beyond PR

JUNE 14, 2018

As Tisch explained, the rise of content marketing, social media and technologies like artificial intelligence have dominated discussions in an industry that may need to revisit the fundamentals — like being on good enough terms with a journalist that you can actually pick up the phone and have your call answered. About Shane Schick.

Pitching 45

Pitching Content Marketing Ethics Course 45

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. And that's why I decided to write the book "The Global PR Revolution.” Maxim: Who went out with whom?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 178

Survey Marketing B2B Study 178

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

NOVEMBER 7, 2023

Propel, which is headquartered in Tel Aviv said its technology is currently being used by elements of the Israeli government and NGOs in its armed conflict with Hamas. Classwork includes specialized training in topics like user design and creating immersive platforms, as well as courses on ethics, psychology and research skills.

Employee 137

Employee Software Survey Tools 137

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air. How can people keep their jobs safe from AI?

Ethics 96

Ethics Privacy Radio Sports 96

PR 20/20

NOVEMBER 29, 2018

A recent research project from MIT Sloan Management Review and The Boston Consulting Group (BCG) analyzed AI adoption based on a global survey of 3,076 business executives. But, at the most basic level, it’s just smarter marketing technology. And you can’t just go buy a single AI platform to replace all your existing technology.

Marketing 47

Marketing Technology Training Privacy 47

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. ” Good medicine, like good content, comes down to trust and results.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. ” Good medicine, like good content , comes down to trust and results.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

NOVEMBER 21, 2018

These forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Social leaders use platforms and technology to build relationships externally with employees, customers, and other stakeholders. Its State of the Profession survey reports a workforce of 71,000.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. It’s also an issue of writing style. It includes a commitment to R&D and initiatives to address skills gaps.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. Also see Off Script Q&A No.

Social Media 93

Social Media Marketing Media Creativity 93