Agility PR Solutions

MARCH 13, 2024

If you’re steering a team across this wild internet ocean, it’s crucial to drop anchor occasionally and show some much-needed appreciation. Fear […] The post 7 top-notch ways to show appreciation for your remote employees appeared first on Agility PR Solutions. Hey there, captains of the digital workspace!

Employee 178

Employee Brand Branding Publicity 178

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals.

Measurement 370

Measurement How To Analysis Data 370

Presspage

APRIL 11, 2024

If you ask the three founders of Presspage, Bart Verhulst, Sébastien Willems and Tim van den Tempel, they have a clear answer: offer a smart solution that caters to your customers’ needs, and find the most talented people to make it happen. Last year, the Presspage team celebrated its 15-year anniversary. That’s how Presspage was born."

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Enterprise Automotive Company Airlines 117

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! This week, we’re walking you through the mechanics of developing a strong business case for PR. Your proposed solution will emerge from collecting and reviewing this information. What are the benefits? How will we do it? Sara Eberle.

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How To Measurement Data Writing 396

Flack's Revenge

APRIL 24, 2023

The last two PR: Done and Doner podcasts focused on ChatGPT and AI in PR. In Episode 16 , we invited a panel comprising Fusion PR account directors Mark Prindle and Diana Bost , and Stefano Pacifico , CEO and Co-founder of Epistemic AI , a company that uses AI for drug discovery. A common concern is: will AI take my job away?

Company 288

Company Marketing Media Publicity 288

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft.

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Interviews How To Reddit Journalism 296

Onclusive

MARCH 2, 2021

This is an industry-wide phenomenon and not simply limited to PR/Communications. In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space. Why this roadblock shows up?

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Data Communications Data-Driven PR Analytics 312

Agility PR Solutions

APRIL 16, 2024

It has been daunting for businesses to create a collaborative culture amongst their teams considering the lack of physical proximity and a workplace environment.

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Tools Industry Communications Brand 92

Agility PR Solutions

FEBRUARY 7, 2024

While it’s vital that the core fundamentals of your company such as the product, the team, the internal systems, and the customer service are at a high level, in the modern world, […] The post 3 tips for improving your company’s brand image appeared first on Agility PR Solutions.

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Brand Branding Customer Service System 169

ImPRessions - Crenshaw Communications

MARCH 15, 2023

You might think it goes without saying that a point-of-view byline prepared by a B2B PR writer should offer a clear point of view. And there are concrete ways to make sure a POV piece has just that – even if you need to tease it out of your team. Yet the solution part is far more valuable and almost always more original.

Construction 294

Construction Pitching Exercises B2B 294

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

PR people make mistakes every day, especially when it comes to pitching stories to the media. That’s why understanding certain nuances of the media outreach process can mean the difference between a fixable flub and a misstep that compromises the entire pitch or even the team. Solution: Read the room.

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Pitching How To Report Radio 240

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

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Technology Television Web Social Media 266

Agility PR Solutions

FEBRUARY 4, 2024

Marketers, communicators and client services teams depend on winning RFPs to generate new business, but new research from law firm and professional services-focused experience management platform ikaun asserts that the battle to win them actually redirects marketing teams away from the activities that increase win rates in RFPs, which is proving that (..)

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Report Marketing Communications Publicity 108

Onclusive

JANUARY 22, 2020

Why is sentiment analysis important for PR teams? PR teams can no longer measure their effectiveness or the overall nature of company coverage simply based on the volume of articles they have secured within their target publications. Onclusive empowers PR teams to prove the broader value of their work. .

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Analysis Measurement Engineering Analytics 376

Agility PR Solutions

MARCH 24, 2024

In […] The post Data-breach crisis response: How your eCommerce brand’s PR team can regain trust appeared first on Agility PR Solutions. However, research suggests that 1 of every 100 accounts involved in an online store experience a data breach.

Data 103

Data Crisis Brand Branding 103

5W PR

APRIL 3, 2024

Building brand awareness The bedrock of any winning PR strategy is brand recognition. Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies. A strategic PR campaign can become a magnet for attracting vital investments.

Company 78

Company Product Launch Resources Employee 78

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. Disruptive tech and the role of PR In a shifting tech landscape, innovation gives way to new and complex products that can be difficult for the average person to grasp. A well-designed PR strategy should be that voice.

Technology 170

Technology Strategy Privacy Healthcare 170

Agility PR Solutions

FEBRUARY 29, 2024

But another must-see team has landed on my calendar the last couple winters. In […] The post Game changer: How Caitlin Clark is redefining how we market women athletes appeared first on Agility PR Solutions. I’m a bit of a UNC basketball diehard (maybe not Tar Heel born, but certainly bred, dead).

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Marketing Brand Branding Publicity 103

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. I really enjoy working with the reps on our account as they are easy to work with and solution-oriented.

Technology 195

Technology Comparison How To Software 195

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. Just having media monitoring in place is no longer sufficient for PR and communications success. Media monitoring must be comprehensive.

Media 370

Media Comparison Software Enterprise 370

Onclusive

JULY 27, 2020

Onclusive has long been the premier provider of PR analytics. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution. The post Your PR Tech Stack Made Easy: Onclusive Launches Essentials and Pro Media Monitoring appeared first on Onclusive.

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Enterprise Analytics Media Analysis 307

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. Industry awards are an important part of a PR strategy, especially for B2B brands. Look, launching any ID solution is a major feat!

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Industry Case Study B2B Resources 170

Agility PR Solutions

OCTOBER 10, 2023

CX has been (and continues to be) a tough nut to crack for brands and marketers, and its close cousin DX (digital experience) is proving to be even more of a head scratcher for B2B companies—and even though a solution seems straightforward and similar, the situation appears to be more complicated for DX professionals, a […] The post B2B companies (..)

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B2B Company Marketing Brand 121

Agility PR Solutions

JANUARY 31, 2024

The AI hype rolls on—and whether it’s truly representative of the reality, it’s more than enough to send IT teams into turmoil in a mad deployment race.

Trends 98

Trends Publicity 98

Agility PR Solutions

JANUARY 30, 2024

Have you ever been at a meeting when one of your team has presented a report on your website that seems to be nothing but data? Wouldn’t it be great if there was a way of visualizing that data […] The post How heat mapping boosts data visualization: A 2024 guide for marketers appeared first on Agility PR Solutions.

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Data Marketing Meeting Report 108

Agility PR Solutions

SEPTEMBER 18, 2023

If you’re a larger business, then there’s a good chance you have a dedicated PR team or even use an external specialist PR firm. Even a smaller organization will have someone responsible for PR work, maybe a member of their marketing team.

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Writing Agency Marketing Publicity 108

Agility PR Solutions

FEBRUARY 14, 2024

With remote working already becoming commonplace, it is no surprise that […] The post Revolutionizing remote work: 7 ways unified communications boosts team collaboration appeared first on Agility PR Solutions.

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Communications Meeting Company Brand 103

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

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Training Media Training Reputation Crisis Communications 195

Agility PR Solutions

JANUARY 21, 2024

If you are working on the social media team of a famous brand, chances are you have already handled some of those social media disasters. Social media crises are more common than you may realize.

Crisis Management 108

Crisis Management Social Media Crisis Airlines 108

Agility PR Solutions

JANUARY 21, 2024

Lead generation is the act of increasing the number of potential customers that your sales team can nurture. Regardless of the type of business you are running, you […] The post 8 paths to prosperity: Increasing sales through strategic lead generation appeared first on Agility PR Solutions.

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Strategy Industry Marketing Company 103

Remote PR Jobs

DECEMBER 12, 2022

As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. What are your goals for using PR? Either they’re seeking a solution to manage blindspots or they have something worth shouting from the rooftops!

Privacy 264

Privacy Meeting Strategy Social Media 264

Flack's Revenge

OCTOBER 31, 2022

Tapping emotions is a time-honored tactic in PR and marketing. Scaring folks can be a great attention-getter, particularly if you are promoting solutions in areas like cyebrsecurity, public safety and infrastructure protection. Since it is Halloween, I thought it would be good to ask our teams: Why does fear work in PR?

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Sports Pitching Examples Report 218

Agility PR Solutions

NOVEMBER 28, 2023

The role of PR becomes crucial in shaping the narrative, addressing concerns, and rebuilding trust. This article delves into the strategies PR teams must employ to handle public situations effectively after a flood, […] The post Effective PR strategies in post-flood crisis management appeared first on Agility PR Solutions.

Crisis Management 103

Crisis Management Crisis Strategy Publicity 103

Agility PR Solutions

JUNE 9, 2022

This extends to your PR team. This team has one of the most important roles because it’s the touchpoint for your customers and the community at large. The post Crisis PR: 5 tips for preparing your team for data security breaches appeared first on Agility PR Solutions.

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Crisis Data Employee Community 148

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. Next, detail the strategy used to achieve campaign goals, followed by a description of the actual execution of the campaign, which is where the tech solution gets the spotlight. Get creative with solutions. Tell a story.

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Case Study Study B2B Technology 298

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. With that in mind, here are some ways for PR pros and their clients build out an extended “bench” of company spokespeople. Consider double-teaming experts.

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Media Interviews Financial Construction 323