Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. Here are five key takeaways from the conference to kick off your 2019 communications and marketing strategy: 1. Tie back communications and marketing efforts to business results. Create an omnichannel communications strategy.

Conference 225

Conference Storytelling Data Measurement 225

PRSay

JANUARY 2, 2020

I suggest for 2020 that you make it a resolution to work smarter, not harder. In the past, when I’d ask communicators about their jobs, they’d often begin by discussing what appeals to them. “I But now, most of the time, they start with how busy they feel. “I But this is a creativity business. Good questions.

How To 147

How To Training Creativity Storytelling 147

PR 20/20

SEPTEMBER 8, 2021

And now we’re taking a new path to advance our mission, while accelerating the agency’s growth and the impact we can make on our clients’ businesses. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. The Next Phase of Growth.

Financial 98

Financial Conference Agency Resources 98

Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. Organisations must review the potential impact on the fundamentals of their business and keep ahead of policy development. A new Wadds Inc. The explosion in tools isn’t sustainable.

Publicity 105

Publicity Policies Training Engineering 105

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

And it’s true; in this business, all you have is the time and talent of your people. That’s at the heart of what was probably the most obvious, but still the best, advice I heard about the business of PR. You should never be afraid to bring on someone smarter, better, or more talented than yourself.”. Dan was right.

Internal 310

Internal International Meeting Leadership 310

Cision

NOVEMBER 9, 2015

The proliferation of data and technology offer new opportunities to work better, faster and smarter. This human connection is the differentiator between PR pros who get things done, and those who drive meaningful, valuable business outcomes. Clearly communicate expectations and desired outcomes prior to engaging in a partnership.

Communications 120

Communications Pitching Technology Resources 120

Axia PR

SEPTEMBER 8, 2017

17 ways PR has changed; work with a smarter PR agency that understands the new landscape. Everything from influencing public perception with outstanding marketing campaigns and developing effective crisis communication strategies to holding news conferences and organizing successful events falls under the umbrella of traditional PR.

Crisis Communications 128

Crisis Communications Conference Crisis Digital PR 128

Stephen Waddington

MAY 27, 2020

Koray Camgoz, the PRCA's head of communications and marketing, shares a vision of collaboration and community as the PR industry heads towards COVID-19 recovery. 60% of employees have been furloughed and 50% of PR businesses expect to make redundancies. Gauging it accurately is now a business imperative. By Koray Camgoz.

Crisis 107

Crisis Government Healthcare Community 107

Wadds Inc.

DECEMBER 1, 2023

It’s an important cultural and social consideration in economies dominated by small businesses such as the UK. It argues that professional occupations are more exposed to AI, particularly finance, law, business management, and teaching roles. Public relations practitioners need to embrace AI to work smarter and more efficiently.

Publicity 52

Publicity Insurance Insurance Education 52

PRSay

JULY 6, 2021

When they encounter your on-brand recruitment communication, they feel like they’ve finally found the perfect fit. How do people communicate and connect with one another? What’s your company’s brand promise — the commitment to the by doing business with you? Your Culture: What it’s like to work at your company.

Brand 176

Brand Branding Employee How To 176

5W PR

DECEMBER 22, 2021

Businesses should consider how to adapt to keep customers loyal and to woo new customers. Excellent customer service can completely change the way people view a business. It is also necessary to make the overall experience of buying from a business more enticing. A business should let customers know how important they are.

Customer Service 88

Customer Service Financial Measurement Meeting 88

PRSay

JULY 1, 2020

Since 66 percent of pros say that measurable results are one of the top ways to increase PR’s value within an organization, measurement is truly one of the best opportunities to up our game and show how our discipline contributes to business growth. True behavior change doesn’t happen overnight,” Grant said.

Measurement 170

Measurement Communications Banking Survey 170

PRSay

DECEMBER 10, 2020

Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. People try to jump on to the bandwagon.

Communications 156

Communications Nonprofit Employee Film 156

PR 20/20

SEPTEMBER 8, 2021

And now we’re taking a new path to advance our mission, while accelerating the agency’s growth and the impact we can make on our clients’ businesses. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. The Next Phase of Growth.

Financial 52

Financial Conference Agency Resources 52

Solo PR Pro

MAY 23, 2023

Time-saving Tips “Work smarter, not harder” is one of our many mottos at Solo PR Pro. Tracey Piechocki, marketing strategist and second-generation owner of Illustrated Designs , a certified woman-owned small business, sat down to share how she and her team have leveraged a healthy mindset to succeed. Enter if you dare!

Customer Service 93

Customer Service Financial Small Business Groups 93

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

For us, it’s a huge and growing part of our business and an exciting category. The issues drove headlines more broadly, across business and top-tier technology media. But what happens when consumers migrate from traditional TV to smarter devices? The opportunities are expanding. Media covered these areas accordingly.

Privacy 156

Privacy Advertising Advertising Data 156

Deirdre Breakenridge

AUGUST 20, 2014

I was so pleased to have a young professional approach me to ask, “How do you get ahead in public relations and in business? In many cases, you’ll need to make decisions with lightning speed; ones that will affect a business and its employees, customers, partners, suppliers, etc. Listening for Better Responses.

How To 359

How To Conference Employee Publicity 359

Cision

JANUARY 5, 2017

Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts. SMARTER goals. Why are these two factors so important in your content’s success? At a minimum, your plan should include: Brand personas.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

5W PR

JUNE 27, 2022

It allows companies to utilize their marketing budgets in a smarter way that will also increase their return on investment. They’re also able to help businesses improve their omnichannel marketing efforts by targeting audiences across every channel that’s available to reach their consumers.

Company 88

Company Strategy Publicity Advertising 88

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: How do Overstock PR and content efforts drive growth for the business? Simply put, AirPR helps us work smarter!

Interviews 223

Interviews Retail Data Engineering 223

David PR Group

MARCH 23, 2020

Since last week, there’s been an onslaught of them from businesses both large and small. As you might imagine, I don’t necessarily agree with the WSJ’s assessment as I think most businesses need to do a better job of communicating, and many are fighting for survival. Can you help them get a small business loan?

Brand 85

Brand Branding Crisis Healthcare 85

Deirdre Breakenridge

DECEMBER 12, 2017

During a recent panel discussion , “ Our Duty is to Guide People to Real News and to Discern What’s Fake ” panelist Peter Himler , Founder of Flatiron Communications LLC said, “You need to follow editors on TweetDeck. Using Twitter makes me smarter. If you’re a PR person and not doing this, you’re doing a disservice to your clients.”

Twitter 208

Twitter Software Retail Agency 208

Cision

JUNE 15, 2016

Oshi Jauco, group account director at AMF Media Group, says to create effective communication, you need to first understand your audience’s needs. How do you tailor a marketing strategy to a business? I first ask a business, “what does success looks like?” What benefits does it provide for businesses’ marketing strategies?

Groups 120

Groups Creativity Social Media Tools 120

Cision

AUGUST 28, 2017

I worked with a jeweler that was having trouble earning the respect of his business colleagues. “Other business leaders in the downtown area where his store was located commented to each other that the jeweler would be ‘belly up’ with all this promotion. Knowing your punctuation can make you a smarter headline writer.

Writing 258

Writing Newspapers Retail Groups 258

Cision

JULY 14, 2017

As the editor of Behind the Headlines, I have been given an invaluable opportunity to touch base with and get wonderful advice from a variety of media influencers, the big names in the business, and some of the most experienced communication and PR professionals. The communications industry is hard. Network Smarter, Not Harder.

How To 149

How To Media Industry Interviews 149

Konnect Agency

NOVEMBER 23, 2021

The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. Four Marketing and Communications Trends Your Public Relations Agency Can Help You Implement Now. We are all fans of working smarter, not harder, and this is the crystal ball we’ve been waiting for.

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

An agency’s record in winning new business is also instructive. We’ve done some analysis of our own and have devised the following “post-pitch” questions to ask in order to ensure that the next new business effort is a success. Did you vet the opportunity? Did you research it as thoroughly as possible?

Agency 186

Agency Pitching Construction Exercises 186

Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. Innovative propositions This group of entrepreneurs have all spotted opportunities either to create a new agency proposition or work smarter. There’s also innovation in business models.

Agency 117

Agency SEO Groups Energy 117

Stern + Associates

FEBRUARY 4, 2022

Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’. And this purpose won’t reign if it doesn’t map back to business goals. To start, we identify our clients’ 3-5 overarching business goals. Create content with a purpose. Identify clear measures of success.

Social Media 62

Social Media Strategy Media Nonprofit 62

Landis PR

FEBRUARY 7, 2022

But over the past couple of years, I’ve amended that formula for business-to-business tech client success in communications. The same holds true for content creation, which is a cornerstone of any B2B communications plan. Trade Shows aren’t going away, but we can be smarter about participation. Virtual conference.

B2B 52

B2B Communications Trade Shows YouTube 52

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are experts on a number of topics that expand on the basics to share knowledge of trends, data and the greater business world – information to help improve a PR team’s performance and client relationships. It’s a fun way to take all forms of written communications to the next level. Harvard Business Review.

Blogging 159

Blogging Pitching Fashion Sports 159

Melissa Agnes

APRIL 4, 2018

When assessing the scope and impact of an incident on your organization, you want to ensure that each stakeholder group, along with every potential business impact, has a place at the table to be considered and assessed. The way to ensure this is to have a well-rounded crisis management team. A thought worth considering, if you ask me.

Crisis Management 169

Crisis Management Government Crisis Employee 169

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. How much of an impact did that feature story in Business Insider make on your business? vanity metrics), but there wasn’t yet a way to show the real impact that piece was having on the business.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. In the public sector, communicators have never been busier, as energy is directed to public education and information. Invest in building communities, customer databases and influencer networks. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Waxing UnLyrical

APRIL 2, 2017

They’re factoring what they already know about how people behave and communicate in earthquake zones into their search, to get the most relevant returns that support their ultimate goal. They’re working smarter, not harder. Work smarter, not harder, peeps; that’s what it’s about!

Survey 80

Survey Banking Twitter Data 80

PR 20/20

OCTOBER 27, 2020

In its Q2 2020 investor presentation, HubSpot outlined its strategy to grow its total addressable market even further by becoming a platform for business growth. The Institute grew out of PR 20/20 —HubSpot’s first partner agency back in 2007—and our work using AI to grow our agency business and the businesses of our clients.

How To 59

How To Marketing Enterprise Data 59