Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. These people range from customers, investors, journalists, and employees to business partners.

Video 108

Video Marketing SEO Social Media 108

PRSay

NOVEMBER 9, 2021

We have experienced firsthand how a crisis can significantly and quickly impact business operations. Many businesses, however, don’t realize they are unprepared until it’s too late. Effective planning ensures organizations are prepared to respond to a crisis in a timely and responsible manner to mitigate risk and protect their brand.

Crisis 195

Crisis Crisis Communications Crisis Management Training 195

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? They addressed those issues, and guess what happened next? Signage in the restaurants. And guess what happened?

Software 328

Software Customer Service Google Small Business 328

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Let’s say you’ve heard some anecdotal complaints such as, “We get too much email,” “No one reads that newsletter” or “We can’t keep track of all the Teams chats.” Nobody plans to fail.

Internal 177

Internal International Data Communications 177

PR Fuel

NOVEMBER 18, 2021

As an industry tycoon, business owner, or member of the media it’s important to know a way to get a journalist’s attention and get your brand recognized. Although you may not always have cutting-edge news, it’s important to constantly be building a rapport with journalists. Why Press Releases Matter.

Writing 107

Writing Analytics Tools Brand 107

Solo PR Pro

FEBRUARY 6, 2024

While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR. These tools can help you go beyond surface-level insights to uncover nuanced behaviors and preferences. Your data shows a particular segment is interested in yoga and meditation.

Data 52

Data Strategy Publicity Handbook 52

Prohibition

DECEMBER 12, 2023

Are you constantly searching for innovative ways to stay on top of content for your business? AI is proving to be an invaluable tool for businesses. In this blog, we’ll explore how you can use AI to supercharge your content strategy. ChatGPT Another tool you can’t go wrong with, is ChatGPT.

Guidelines 62

Guidelines B2C Tools Creativity 62

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. Businesses spend millions on brand reputation and community service.

Customer Service 227

Customer Service Employee Reputation Leadership 227

PR 20/20

OCTOBER 14, 2021

As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers. Your email open rate is 22%—great, so what? You had 25 people click on your CTA this week—why does that matter? So if you can make $8 in revenue for every dollar spent?

Marketing 87

Marketing B2B Advertising Advertising 87

Sword and the Script

JULY 20, 2021

If you are interested in contributing please read these guidelines. . They’re raring to go with branded content about who they are and promotional materials about what makes their product great. The first step of building a successful lead generation strategy is knowing who you want to attract. Start with the audience.

B2B 172

B2B Company Marketing SEO 172

Onclusive

SEPTEMBER 27, 2017

For brands, however, this rapid-response, multi-channel crisis storm can produce scary challenges: a situation that once took weeks to unfold can now grow into a crisis in a matter of hours. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Critical Mention

AUGUST 6, 2020

Here are some “must-haves” for picking a tool that meets your needs: 1. A database tool should be easy to navigate, so make sure you choose a media database service that is user-friendly. Searching for contacts should always be an effortless experience. Users should be able to search contacts by: Source.

Media 104

Media Radio Local Tools 104

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

PR Fuel

MARCH 20, 2021

Issuing press releases when you have news about your company is a surefire way to get the information out to the public. If you own a small business, building your brand awareness and boosting engagement is essential to bringing in business. Is your business brand new or opening a new location?

Small Business 103

Small Business Writing Company Social Media 103

Contently - Strategy

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. That doesn’t mean you should ignore reality and pretend everything is great.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Cision

MAY 31, 2017

If you had to guess, how long is the average person’s attention span? And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. A solid reputation should be carefully curated in order to thrive.

Consumer 243

Consumer Brand Branding How To 243

5W PR

APRIL 8, 2021

These days, instead of simply being used to announce new products or services, press releases are used as a tool to improve search engine optimization, which can help companies connect with investors, employees, customers, and other interest target demographics that would be interested in the business or its solutions. . First Paragraph.

Engineering 128

Engineering Writing Social Media Tools 128

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. Businesses spend millions on brand reputation and community service.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How To 177

How To Guidelines Content Marketing Video 177

Cision

JANUARY 27, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. Know this: journalists don’t magically find your company online and decide to write about you. Only then will they write about you. How do you build that trust?

Pitching 120

Pitching Writing Social Media Industry 120

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. A/B Testing.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. A/B Testing.

Pitching 78

Pitching Local Newspapers Policies 78

Melissa Agnes

SEPTEMBER 23, 2014

Your in-house legal team has a continual challenge when it comes to staying on top of the ever-evolving legal risks that the Internet presents to your organization. If this sounds like you or your team, you are far from alone. Attend this webinar for the answers and strategies you’re looking for!

Crisis 208

Crisis Strategy Reputation Privacy 208

PR Fuel

MAY 31, 2022

Almost 70-percent of businesses recently surveyed experienced a crisis in the past five years. Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe. Controls the Narrative.

Crisis Management 89

Crisis Management Crisis Local System 89

Prohibition

AUGUST 25, 2023

Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. These channels include websites, search engines, social media platforms, email marketing, and online advertising. Earned media coverage adds credibility and helps build brand trust and loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

Buzzstream

JANUARY 24, 2024

But, each link building tactic has its place depending on the size of your site or company and your goals. But too often, the tactic fails due to lazy email outreach, shady paid insertions, and mismatched content. This post you are reading (right now!) Link building is a fundamental part of a sound SEO strategy.

SEO 62

SEO How To Resources Pitching 62

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. You might even draft an eleventh way, maybe. Today that isn’t enough.

SEO 118

SEO Strategy Brand Branding 118

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. This means that avoiding PR communication mistakes is probably high on your list of priorities. This means that avoiding PR communication mistakes is probably high on your list of priorities.

Communications 52

Communications How To Corporate Training 52

PR 20/20

OCTOBER 14, 2021

As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers. Your email open rate is 22%—great, so what? You had 25 people click on your CTA this week—why does that matter? So if you can make $8 in revenue for every dollar spent?

Marketing 52

Marketing B2B Advertising Advertising 52

Prohibition

NOVEMBER 23, 2022

It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson – the possibilities are endless. It’s a creative and engaging way to interact with your target audience. It all starts with your key messages and target audience when it comes to video.

Video 62

Video Corporate Marketing B2B 62

PR 20/20

APRIL 29, 2023

HubSpot’s lifecycle stages help you to categorize your contacts and companies based on where they are in your marketing and sales processes. For associations, lifecycle stages can paint a clear picture of where your contacts are in their journey to becoming a member. This is often done through a form on your site.

eBook 84

eBook How To Examples Groups 84

David PR Group

MARCH 23, 2020

An article in today’s Wall Street Journal said that some people are already ignoring corporate COVID-19 emails. Since last week, there’s been an onslaught of them from businesses both large and small. But it leads me to an important point: Are you telling customers what they need to know? Give out your phone number.).

Brand 85

Brand Branding Crisis Healthcare 85

Sword and the Script

JANUARY 30, 2018

That goes for businesses too. “Do Do Not Reply” Emails Tell Customers They are Not Valued. Last week I receive an email from a business telling me a subscription of sorts was coming to an end. Nothing says a business doesn’t value it customers like a message sent from a “Do Not Reply” email address.

Leadership 70

Leadership B2B Internal International 70

PR 20/20

JUNE 22, 2022

Today, you don’t have to. Learn more about Cleveland’s HUG and how you can become a member here. How should sales and marketing teams use HubSpot for account-based marketing (ABM)? These tools enable sales teams to easily organize and prioritize the accounts that matter most to your organization. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. Your plan should include: Who are your crisis response team ?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Cision

JUNE 3, 2015

It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. I’m not talking about who you hire, or what lines of business your decide to chase down; I am focused solely on how you build and protect your brand during peacetime.

Crisis 120

Crisis Construction Viral Reputation 120