Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. Can I pull a report in seconds? Thankfully, there are companies who are devoted to sharing the user experience of software services such as G2 Crowd, the Yelp of business solutions. Is it easy to use?

Software 199

Software Analytics Customer Service Comparison 199

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? So, should PR teams use newswire services to push news out? Naturally companies may question the value of newswire distribution services, which offer pros and cons.

SEO 279

SEO Print Financial Product Launch 279

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. That’s true in any market – and public relations (PR) is notwithstanding. I find that to be a wholesome notion.

Software 136

Software Pitching System Analytics 136

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Are they thinking about where the market will be in 1, 3 or 5 years from now?

Technology 195

Technology Comparison How To Software 195

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. This includes familiarity with social media management, content creation, and influencer marketing. Social media has also become a significant driver for news, business operations, sales cycles and marketing.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Axios Axios describes its news services as “Smart Brevity®,” and claims it gets readers “smarter, faster on what matters.” PRovoke Media Formerly The Holmes Report, PRovoke Media’s weekly newsletter is a one-stop shop for all the most important PR industry news and opinions. As a bonus, they also offer it in Spanish.

Company 203

Company Trends Case Study Crisis Management 203

Onclusive

APRIL 15, 2020

Using marketing attribution as an example of how PR can truly be tied back to business objectives and even revenue is the most effective method of building a case for PR investment. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 133

Employee Software Survey Tools 133

Critical Mention

SEPTEMBER 15, 2021

Quickly access mentions, advanced analytics and more . Refined searches & analytics. Another highly-requested feature from users was a Google Analytics integration to the Critical Mention platform. Senior Marketing Manager, Critical Mention. Priscilla is the marketing coordinator for Critical Mention.

Radio 126

Radio Analytics Mobile Instagram 126

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. According to the Cision State of the Media Report , 59% of U.S. Traditional news outlets like The New York Times and The Washington Post have reported double-digit increases, and cable news ad revenue is up a whopping 25%.

Mobile 100

Mobile SEO Reputation Web 100

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

JANUARY 23, 2023

I f you’re like any marketer preparing for Universal Analytics to sundown on July 1, you’re probably asking yourself: How do I implement Google Analytics 4 (GA4), and what does this mean for me? What is Google Analytics 4? GA4 is a free analytics platform that allows users to measure both website and app metrics.

Analytics 67

Analytics Google Mobile Data 67

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. While I’ve primarily done B2B tech work over my 20-year career – and strive to be diligent in becoming knowledgeable about a market and products – it’s not quite the same as being an end-user or SME.

Technology 167

Technology Publicity Software Pitching 167

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Onclusive

APRIL 15, 2020

Using marketing attribution as an example of how PR can truly be tied back to business objectives and even revenue is the most effective method of building a case for PR investment. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR Reporting. Reporting on established metrics isn’t enough today. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021. The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more.

Radio 116

Radio Instagram Analytics Mobile 116

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR 20/20

FEBRUARY 7, 2023

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. While it isn’t taking place until July 1, 2023, there’s no better time than now to take advantage of GA4’s robust reporting tools. What is Google Analytics 4? Why is Google Analytics 4 important? Is Google Analytics 4 free?

Analytics 69

Analytics Google Mobile Measurement 69

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

Sword and the Script

JANUARY 17, 2023

The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. Some offer press release distribution either natively through a service they own or through a partner. Newswire service through a partnership with Accesswire. It’s brilliant.

Technology 92

Technology Software Resources Pitching 92

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. According to the Cision State of the Media Report 59 percent of U.S. Yet PR programs that generate visibility through earned and owned content are more valuable than ever during times of digital marketing disruption.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. For marketers, this means one thing: jumping onto the video marketing bandwagon is no longer a nice-to-have strategy– it’s mandatory. Among all those video marketing strategies, public relations (PR) remains an underrated one. Today, at least 91.8%

Video 87

Video Publicity Marketing Analytics 87

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. This is likely to be most applicable to agencies in the creative and professional services sector. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Senior Marketing Manager, Critical Mention. Know Your Audience. SCHEDULE A DEMO. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? In Matt’s words, the current attitude is one where “marketing owns measurement.” You can use Google Analytics to guide your strategy. The Solution.

Analytics 141

Analytics Google Creativity Publicity 141

Sword and the Script

MARCH 7, 2023

Cision to elevate press releases Cision partnered with the digital-out-of-home video network Captivate to syndicated press releases sent through its PR Newswire distribution services. In a separate announcement, the company also unveiled benchmarking and targeting as part of its “Engagement Analytics Suite.” So, what’s new?

Software 124

Software Analytics Technology Video 124

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021.

Publicity 199

Publicity Government Crisis Employee 199

Business Wire

MARCH 6, 2017

Hyperlinks in news releases are extremely important as they lead readers to your website to find additional information about your organization, product or service directly from your news release. Create extensions for blog posts, social updates, advertising and other marketing collateral to keep your program’s activities separated.

Measurement 160

Measurement How To Analytics Data 160

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. In fact, a reported 80% of male and 76% of female customers purchase products from brands they recognize.

Brand 195

Brand Branding How To Reputation 195

PR 20/20

DECEMBER 14, 2022

And for a long time, marketing has been one of these impossible investments. But, with an automation tool like HubSpot , it’s possible to measure marketing performance and ultimately understand the ROI of your efforts. Generally, marketing activities target one of three stages of the buyer’s journey : Top-of-the-funnel (TOFU).

Measurement 52

Measurement Marketing Analytics Enterprise 52

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310