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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

One new kid on the block that’s still underused in PR is voice search. Voice search is reshaping how people seek information because of its ease of use and flexibility. Here are five ways to consider voice search in a PR program. Simple, effective content will aid voice search queries and help with discoverability.

SEO 339
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Semantic search vs. keyword search: Which is better for your SEO?

Agility PR Solutions

Wondering about the relative merits of semantic search vs keyword search? Understanding how search engines negotiate today’s online environment is the key to reaching potential customers more effectively. When it comes to optimizing your SEO strategy, it’s vital to be aware of how these two processes work.

SEO 92
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Boosting Search First Marketing Efforts

Ronn Torossian

According to recent reports, there are about three and a half billion Google searches being made every single day. In fact, over 80 percent of people who use it tend to use Google at least three times every day, and half of all product searches start with popular search engines. That means the way customers […].

Marketing 195
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5 Tips to Optimize Your Content for Voice Search

Cision

Voice search can't be ignored. Here are 5 tips to optimize your digital content to compete in search and increase organic traffic.

Blogging 424
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Paid and Organic Search Benefits

Ronn Torossian

While this might be a good idea for certain household brand names, most of the time, people that use certain queries in search engines get a variety of results in SERPs, including paid search ads. […]. The post Paid and Organic Search Benefits appeared first on.

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Search Engine Optimization – Position Zero and Featured Snippets

The Proactive Report

Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. Position zero is a location on a Search Engine Results Page (SERP), while a featured snippet is a format in which information can appear. Top Tip: Featured snippets are used as voice search results.

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Learning from The North Face Search Campaign

Ronn Torossian

The post Learning from The North Face Search Campaign appeared first on. That’s especially true when the company in question is multi-channeled which means it’s being sold digitally, through branded stores, directly, and through retailers. When trying to balance both […].

Retail 195