Ronn Torossian

DECEMBER 4, 2023

The airline industry is highly competitive and ever-changing. This is where Public Relations becomes vital in managing and protecting airlines’ reputations. Airline marketing and PR Airline marketing is a […] The post The Role of PR in the Airline Industry’s Reputation Management appeared first on.

Airlines 195

Airlines Reputation Industry Marketing 195

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” PR teams need to note what’s driving trends in content consumption – whether it be convenience, price point, overall user experience, or anything else. But what about PR? Choose an industry, and you’ll find it has its own stars.

Trends 320

Trends Mobile Twitter Consumer 320

wiredPRworks

JUNE 20, 2016

Do you use Cision or PR Newswire to manage your PR business? Cision has completed the acquisition of PR Newswire. PR Newswire has an incredibly strong distribution network and multimedia capabilities. Read the Cision PR Newswire acquisition press release and the FAQs including this one. Here's the latest news.

Industry 53

Industry Publicity Software Analysis 53

Ronn Torossian

NOVEMBER 1, 2023

Public relations are crucial in shaping public perception of health and wellness products. However, ethics play a vital role in this industry. The significance of ethical practices in health and wellness products PR cannot be emphasized enough.

Ethics 195

Ethics Industry Publicity 195

The Resolution Blog

JANUARY 4, 2024

But before you dive into your next PR campaign its important to consider focus and development for the year. What do you as an individual, your team and as a collective industry need to work on to move forward and succeed this year?

Publicity 207

Publicity Industry 207

Business Wire

OCTOBER 23, 2020

One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. But these are typically one-off outlets, and don’t show the overall change in the industry. Is this actually true? How would we know?

Blogging 460

Blogging Pitching Media Course 460

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Ronn Torossian

NOVEMBER 9, 2023

In the fast-paced and highly competitive financial services industry, effective public relations can be a game-changer. Finance PR involves much more than just disseminating press releases.

Strategy 195

Strategy Banking Financial Reputation 195

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry.

Publicity 203

Publicity Marketing Advertising Advertising 203

Agility PR Solutions

MARCH 13, 2024

In 2022, the marketing segment dominated the global industry in location intelligence applications, accounting for over 20 percent of the overall revenue. This figure underscores the cutting-edge benefits of location intelligence in upscaling sales and marketing campaigns and predicting outcomes.

Publicity 191

Publicity Technology Data Marketing 191

Agility PR Solutions

APRIL 11, 2024

In today’s world, where sustainability is no longer a buzzword but a necessity, PR professionals in the food industry face the unique challenge of melding public relations with environmental responsibility.

Industry 108

Industry Strategy Consumer Publicity 108

5W PR

APRIL 22, 2024

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. That’s where public relations efforts step in. It’s able to transform complex details into simple, understandable language.

Consumer 78

Consumer Financial Crisis Management Reputation 78

Agility PR Solutions

SEPTEMBER 18, 2023

Take any industry as an example. So, what does this mean for the public relations industry? What use cases can […] The post The pros and cons of using AI tools for PR and media relations appeared first on Agility PR Solutions. Artificial intelligence is officially the buzzword of the year.

Media Relations 189

Media Relations Tools Media Writing 189

Agility PR Solutions

FEBRUARY 7, 2024

No matter what industry you’re in, the internet is already talking about anything and everything relevant to your brand. If you don’t have a solid public relations strategy, you might be missing your chance to join in on the conversation.

Strategy 178

Strategy Industry Company Brand 178

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. Add something meaningful to the public dialogue.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The PR industry has spent decades proving that PR really works. We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. Climate-change politics and PR. Edelman, the largest U.S. Edelman under pressure. Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

JUNE 8, 2022

Almost 10 years into my tech PR career, I still have family and friends ask the age-old question – “So, what exactly do you do? What is PR exactly?” . Why do PR people feel that no one understands what we do? And public relations isn’t always a straight path. What PR Is: Media relations.

Publicity 334

Publicity Advertising Advertising Leadership 334

5W PR

MARCH 15, 2024

That’s where public relations helps, armed with a slick toolkit of words to construct bridges of trust amid this unrelenting storm. Crafting trust in the cyber security age isn’t a one-and-done PR trick. Their expertise can shape the company’s messaging and solidify public confidence in its security efforts.

Publicity 146

Publicity Construction Data Crisis Communications 146

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Building brand awareness The bedrock of any winning PR strategy is brand recognition. PR efforts can directly target investment publications and conferences.

Company 78

Company Product Launch Resources Employee 78

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

The public relations business is plagued with bad cultural stereotypes (see: Flacks ) as well as real-life examples of specialists who lie or deceive. Ironically, however, image control for PR is particularly challenging. When good PR happens to bad people. What does this mean for the PR community?

Ethics 361

Ethics Facebook Case Study Guidelines 361

Stuart Bruce

NOVEMBER 12, 2023

The PRovoke Global Summit in Washington DC was a roller coaster of ideas and insight about the public relations and communications industry.

Crisis Communications 159

Crisis Communications Corporate Crisis Reputation 159

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Community Relations. PR FOR ANYONE. Transcript.

Publicity 225

Publicity Marketing YouTube Video 225

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations.

Software 140

Software Tools Ethics Privacy 140

PRSay

SEPTEMBER 27, 2023

In the ever-evolving landscape of public relations and communications, ethical decision-making is of paramount importance. This study highlights the value of the Accreditation in Public Relations (APR) credential and similar certifications in promoting ethical practices within the profession.

Ethics 187

Ethics Study Public Affairs Training 187

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. In what other publication will you find a section called “ WTF Ad Tech? ”

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. The role of public relations may not be top of mind. But marketing and public relations are two very distinct functions.

Leadership 182

Leadership Reputation Internal International 182

Agility PR Solutions

APRIL 1, 2024

With new AI technology advancing daily and content strategy evolving, public relations professionals must find ways to keep up. It is not easy staying up-to-date with all of the latest and emerging channels to share information.

Trends 103

Trends Technology Strategy Industry 103

Agility PR Solutions

JANUARY 16, 2024

The travel industry is an exciting, vast, and ever-evolving sector in which effective communication and public relations strategies—or lack thereof—can significantly impact a brand’s success.

Travel 112

Travel Industry Strategy Consumer 112

Agility PR Solutions

MARCH 17, 2024

At a recent PRSA-LA event, I gathered with industry insiders and engaged in spirited discussions on the evolving role of public relations in the age of AI.

Marketing 103

Marketing Industry Publicity Communications 103

Wadds Inc.

MARCH 6, 2024

There’s limited realtime data about the health of the UK market for public relations. We’re launching a new project next week that aims to improve the quality of data about the health of the market for corporate communications and public relations. We want to change that. Employment data is a valuable economic indicator.

Data 126

Data Publicity Marketing Corporate 126

Agility PR Solutions

SEPTEMBER 17, 2023

Public relations, an industry historically characterized by human ingenuity and personal touch, is undergoing a transformative revolution. The powerful synergy of AI and automation in PR lies at the heart of this transformation.

Industry 112

Industry Publicity Technology 112

Remote PR Jobs

JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. From strategic thinking to adaptability, there are several key skills that set exceptional PR practitioners apart.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

5W PR

OCTOBER 11, 2023

Networking is the lifeblood of public relations. It’s the secret sauce that can turn good PR professionals into great ones. The PR industry thrives on relationships, connections, and collaborations, and networking is the conduit that brings all these elements together.

Publicity 103

Publicity Internal International Resources 103

The Hoyt Organization

APRIL 17, 2024

To keep track of customer sentiments, rankings, and keywords PR professionals use several tools at a go, which can be tasking. Thinking about adopting Google Alerts as part of your PR strategy? It is a valuable tool that allows you to stay updated on industry news, competitors, and brand mentions. What Is Google Alerts?

Google 78

Google Publicity Customer Service Web 78

5W PR

JANUARY 29, 2024

In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. Effective public relations in the defense tech industry involves more than just dealing with the present. Effective public relations in the defense tech industry involves more than just dealing with the present.

Industry 78

Industry Publicity Ethics Privacy 78

Prowly

APRIL 13, 2023

The public relations industry is constantly changing, especially now that new technologies begin to emerge. As such, it’s crucial to stay up-to-date regarding industry trends to ensure that you’re offering the best PR strategies to your clients or company.

Blogging 145

Blogging Trends Technology Industry 145