Wadds Inc.

MARCH 21, 2024

A CIPR webinar aimed to improve relationships between the public relations industry and intellectual property licencing agencies. For as long as I can remember, the public relations industry has had a fractious relationship with the Newspaper Licensing Agency (NLA) and the Copyright Licensing Agency (CLA).

Newspapers 69

Newspapers Ethics Industry Agency 69

Onclusive

JANUARY 21, 2021

The first step in tying corporate and communications goals together is to review your business objectives. We often see executives set those around acquiring or retaining customers, improving corporate or brand reputation, creating a new category, or gaining meaningful brand engagement. These goals are often tied to revenue targets.

Communications 195

Communications Measurement Corporate Reputation 195

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

The most effective public relations teams develop strategies to “newsjack” for opportunities to keep pace with the news cycle. PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment. How can PR agencies keep their clients top-of-mind in a 24-hour media environment?

Trends 293

Trends Pitching Agency B2B 293

Stephen Waddington

MAY 3, 2022

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities.

Publicity 112

Publicity Construction Corporate Study 112

Agility PR Solutions

AUGUST 8, 2022

Public relations has become a popular career choice for many young people. Almost every large corporation has a wide array of PR professionals, from interns to specialists. One team member who helps determine the course of the entire PR team is the manager. So […]. The post What defines a leader in PR?

Corporate 85

Corporate Internal International Course 85

Stephen Waddington

APRIL 6, 2022

A new report suggests that public relations practitioners are supporting organisations in addressing activist concerns and social discord. Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. It’s an idealistic viewpoint.

Publicity 105

Publicity Corporate Employee Energy 105

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. It reports on the factors that determine effectiveness. Value of corporate communication Most communication leaders (78%) said their CEO values the communication function.

Corporate 135

Corporate Communications Public Affairs Resources 135

Onclusive

DECEMBER 6, 2019

It can be hard to determine which events to attend, though. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Public Relations Society of America (PRSA) International Conference. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Stephen Waddington

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The public health emergency has provided researchers with a unique set of circumstances and wealth of data to investigate. It’s good to be back in Bled. Oltarzhevskyi was critical of social media platforms.

Communications 129

Communications Software Internal International 129

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. This thought-provoking discussion channels many intriguing topics related to the complexities of the modern workplace, and Erica shares her vision for how we can adapt and thrive in the post-pandemic era.

Employee 130

Employee Policies Creativity Company 130

Cision

APRIL 14, 2017

Academic whitepapers regarding investor relations tend to disappoint me. Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures.

Corporate 120

Corporate Conference Study Analysis 120

Stephen Waddington

SEPTEMBER 16, 2020

Story is a corporate punk. Like any five-year-old, Story is lively, messy and stubbornly determined but we’ve a bold plan for growth. We work with corporates, B2B companies and the public sector, helping them to tell the real stories of people, places and those they serve. I knew we were going to get along.

B2B 151

B2B Banking Corporate Crisis 151

Axia PR

APRIL 14, 2021

Measuring, monitoring, and evaluating your corporate communications and public relations campaigns will allow them to evolve and improve. Assess your current strategy to determine if it’s working or if you need to take another approach. Three essential tools to evaluate your PR campaign’s success.

Measurement 62

Measurement Corporate Tools Strategy 62

5W PR

FEBRUARY 3, 2023

The last couple of months have been filled with headlines of different brands and corporations announcing job cuts and layoffs, as companies started to cut jobs not just in the US but all over the globe.

Brand 88

Brand Branding Employee Resources 88

Reputation Us

DECEMBER 2, 2021

Numerous corporate scandals in the past decade illustrate just how unaware boards of directors can be about their companies’ deeply rooted problems. But through oversight of the company at large, the corporate board also plays a crucial role in managing reputational risk. Obliviousness is not without its costs.

Reputation 88

Reputation Crisis Government Corporate 88

Burrelles Fresh Ideas

NOVEMBER 28, 2023

Mental health is especially important for those who communicate and interact with the public. Whether you work in public relations, corporate communications, marketing communications, social media, or community relations, you communicate and make better decisions when you’re mentally and emotionally aware.

Financial 95

Financial Social Media Exercises Communications 95

PRSay

SEPTEMBER 1, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. This matters in public relations because, inevitably, we will find ourselves at the intersection of AI and its effects on people.

Ethics 149

Ethics Publicity Transportation Twitter 149

ImPRessions - Crenshaw Communications

MAY 4, 2018

I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

5W PR

OCTOBER 11, 2023

We spotlight the investor audience given the SEC’s commitment to this course as evidenced by the regulatory body’s new rules for how public companies report significant cybersecurity breaches. Currently, many public companies provide cybersecurity disclosure to investors. We’d like to see the SEC withdraw it or shelve it.”

Report 78

Report Company Publicity Banking 78

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. I’ve created a methodology called Corporate DNA. Once you determine that, there are two genotypes for each one of those.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

PRSay

AUGUST 31, 2021

The truth is, whether we work in politics, business or the nonprofit world, a silent majority of the public exists. Most important, if we decide to wait before responding, then we must watch in the meantime so we can determine the right response. Those who complain the loudest about a brand may not represent its overall audience.

Crisis 164

Crisis Crisis Communications Nonprofit Social Media 164

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

NewsWhip

NOVEMBER 6, 2023

Even though Kyle Mason, Shell’s Head of External Monitoring for Corporate Relations has a global team of insights professionals, they still don’t always have the time or resources to follow up on every request they receive. Mason says he must focus on issues where he believes his team can be most effective.

Trends 78

Trends Data Tools Resources 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Still, when you’re too close to the work, it’s difficult to determine what gears might be hampering a machine’s performance. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. There’s no buy-in at the top . And they’re worth it.

SEO 178

SEO Storytelling Product Launch Measurement 178

Buchanan PR

MARCH 8, 2023

If you’re going to use BeReal in your messaging, it’s important to consider the nature of the platform to determine whether or not it will be an effective tool for your clients. For example, a high-end brand who describes themselves as exclusive may not benefit from posting “relatable” content on such a platform.

Communications 75

Communications Social Media Strategy Instagram 75

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

Teaming with the right non-profit can boost a company’s public relations efforts and thus, its public profile. When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. That’s a mistake.

Local 120

Local Corporate Groups Ethics 120

PRSay

JUNE 9, 2021

We look forward to a court determining there is absolutely no legal basis that supports this lawsuit.”. George, who was PRSA’s Educator of the Year in 2017, pointed out that before health-care-related press releases are sent out, “they are put through internal approval channels with content experts that scrutinize and correct” the texts.

Crisis 164

Crisis Ethics Publicity Marketing 164

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Most public relations experts agree that the rules of the public apology are relatively simple. As the face of the corporation, many CEOs are naturally charismatic. Several factors determine how the public will receive a video/interview apology. John Stumpf, former CEO Wells Fargo. Do it quickly.

Interviews 170

Interviews Media Training Training Video 170

Stuart Bruce

MAY 19, 2017

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The 2017 UK Reputation Dividend Report claims that 39% of all shareholder value is derived from corporate reputation making the combined reputational value of the FTSE350, at the end of January 2017, a record £986 billion.

Corporate 104

Corporate Reputation Measurement Analysis 104

Deirdre Breakenridge

FEBRUARY 23, 2015

Do they want the competition to determine how you are perceived in the marketplace? Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

APRIL 14, 2015

In our digital world, live events still work wonders in public relations. Just as you tailor content to each platform, you have to determine what personnel are best to have at a live event. Determine how a social media correspondent would benefit your brand and what conversations their content could spark.

B2C 120

B2C Social Media Resources Content Marketing 120

Deirdre Breakenridge

DECEMBER 12, 2017

Determined to get results, I taught myself Twitter in one weekend. Wanting to learn more about industry trends in marketing, public relations, and social media, I searched for influencers, editors, thought leaders, and publications. It took a year, but I joined a full-service advertising and public relations agency.

Twitter 208

Twitter Software Retail Agency 208

Cision

MAY 26, 2017

She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns. Once I determined that wasn’t a good fit, I thought about the things I really loved. At Thought Bubble Communications , one of our many strengths is media relations.

Analytics 227

Analytics Measurement Pitching Travel 227

Ishmael's Corner

MAY 1, 2017

The Art Of Storytelling In Business Communications And Public Relations. A corporate feature in a mainstream publication is the PR equivalent of a home run. Obviously, a number of variables come into play in determining whether a journalist and the bosses green.more.

Engineering 60

Engineering Corporate Storytelling Communications 60

PRSay

AUGUST 16, 2019

As a result, participating schools are teaching courses that are focusing on strategy and management, relating everything to real-world issues. The courses provide a link between corporate performance and communication, eliminating preconceived notions, and defining strategic communications and clarifying its role in business.

Reputation 66

Reputation Course Corporate Trends 66

5W PR

JUNE 22, 2020

However, how well the business can respond during a crisis always reflects on the public’s perception of the organization in the future, whether in a positive or negative light. The key factor in determining how this reflects on a business in the aftermath of a crisis is how they communicate with the audience once the crisis is over.

Crisis 88

Crisis Communications Crisis Communications Crisis Management 88

5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. It’s infinitely better to stand up and admit where things went wrong, either personally or corporately. The latter includes direct, continual contact with fans and customers. That doesn’t mean pandering.

Crisis 113

Crisis Digital PR Retail Reputation 113