Onclusive

JUNE 28, 2022

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. They want to see how efforts across paid, earned, shared, and owned media are impacting the bottom line and driving business results.

Measurement 195

Measurement Data Social Media Analysis 195

PR Job Coach

NOVEMBER 26, 2020

Patti is also Forbes contributor and public speaker. Patti is also Forbes contributor and public speaker. In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Ageism is getting old.

Corporate 274

Corporate Leadership Advertising Advertising 274

Onclusive

JULY 6, 2017

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something.

Brand 311

Brand Branding Journalism Publicity 311

Agility PR Solutions

DECEMBER 21, 2021

Every company and business owner is constantly looking for new strategies to generate media coverage in the public relations industry. The post Media coverage essentials—3 key components of pitching strategy appeared first on Agility PR Solutions.

Pitching 171

Pitching Strategy Media Report 171

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Of course, this is true for nearly anyone on the front lines of public relations, but it’s more specialized in B2B. Happy to structure a business customer survey to assess the value of key service differentiators?

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. Like any other business investment, it’s only worthwhile if it pays off. The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. It’s not even cheap.

Banking 327

Banking Financial Employee Technology 327

Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. The two AI copywriting platforms that everyone seems to be talking about lately are ChaptGPT and JasperAI.

Technology 243

Technology Customer Service Software How To 243

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. Our CSM is responsive and helpful, making the overall user experience positive.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. These impacts corporate and consumer public relations.

Trends 157

Trends Publicity Marketing Case Study 157

Agility PR Solutions

AUGUST 16, 2022

Techniques utilizing the best public relations practices will help ensure that your large company or small business gives a favorable general impression. The post 3 ways customers can be your best public relations resources appeared first on Agility PR Solutions.

Resources 85

Resources Publicity Small Business Company 85

ImPRessions - Crenshaw Communications

APRIL 27, 2021

From data hacks to new ransomware, PR pros who work in the cybersec space need to stay connected to developments and track trends in the business. Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. Cybersecurity is one of those categories. They often break news before anyone else.

Enterprise 296

Enterprise Trends Journalism Resources 296

Wadds Inc.

SEPTEMBER 15, 2023

Establishing the financial contribution that public relations makes when helping to achieve a desired business outcome for clients is something the public relations industry sucks at. Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies.

How To 124

How To Case Study Financial Agency 124

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. I use it every day in my own business so I’m not just telling you to try something, I know t works! Land in the media and see what it does for your business. The formula works.

Publicity 130

Publicity Video Pitching System 130

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Cliff is the person everyone looks to for advice and guidance.

Report 156

Report Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

It’s the same way in public relations. We work through things as a team, much like group costumes where everyone has an individual look but together they make up an idea or team, like a LaCroix package or the cast from Schitt’s Creek. Similarly, we hold each other up in public relations. Here’s what I mean.

Creativity 243

Creativity Groups Retail Media Training 243

Remote PR Jobs

FEBRUARY 13, 2022

Pitching top publications is rarely easy – you not only need good relationships with reporters, you need a good story to tell. Understand that everyone may not be your target client, but there are people everywhere looking for exactly what you bring to the table. Read every book there is about public relations.

Pitching 147

Pitching Analytics Report Agency 147

Wadds Inc.

MAY 4, 2023

It’s unusual for a privately held public relations firm to be recognised by the publication. BHM has enjoyed tremendous support from clients, partners and the public relations community in Africa and abroad. His enthusiasm for the business remains constant. Hard work is another of Ayeni’s attributes.

Financial 98

Financial Agency Publicity Case Study 98

5W PR

MARCH 13, 2024

Public relations Media wields significant influence. Write impactful press releases and engage with relevant travel publications and blogs to make the most of these audiences. Offers Everyone enjoys a good deal, especially when it comes to package deals that include accommodation, activities, and transportation.

Travel 78

Travel Consumer Strategy Transportation 78

PR for Anyone

MAY 4, 2022

Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. You don’t want to pitch what everyone else is going to pitch.

Pitching 130

Pitching Media Financial YouTube 130

Presspage

FEBRUARY 8, 2024

This demonstrates Nationale Nederlanden’s commitment to responsible business practices, while also conveying this stance to its investors through ESG-driven investor communications. What are the current trends in ESG reporting and investor relations? In ticking these boxes, few tools are more valuable than a digital newsroom.

Report 109

Report Government Financial Trends 109

ImPRessions - Crenshaw Communications

MARCH 11, 2020

It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The effect on employee health is still unclear, and the full business impact has only begun.

Employee 156

Employee Leadership Viral Small Business 156

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Most importantly, everyone in the company and on the PR team needs to buy into the story.

Publicity 256

Publicity Brand Branding Storytelling 256

Wadds Inc.

JULY 4, 2023

The public relations boom of the past three years is over. Public relations was elevated in management during the COVID-19 pandemic. It experienced rapid growth as it helped organisations tackle the public health emergency. London has been the main beneficiary despite strong regional growth.

Publicity 98

Publicity LinkedIn Crisis Data 98

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. Despite best efforts, the founder responded to normal business questions with meandering, evasive answers peppered with statistics that weren’t true! Everyone’s been in this situation.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. Despite best efforts, the founder responded to normal business questions with meandering, evasive answers peppered with statistics that weren’t true! Everyone’s been in this situation.

Agency 227

Agency Television Radio Pitching 227

Ishmael's Corner

SEPTEMBER 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Everyone is counting on the vaccine to return the planet to its axis and the economy to growth mode. As a public service, I’ve developed the bones of a communications.more.

Communications 120

Communications Storytelling Publicity 120

Stephen Waddington

MAY 26, 2021

Startups recorded in the study are focused on one of three areas of innovation: services, business model or specialism. Happy Yolk, Hard Numbers and Simply Thought Supply: innovation in business model, eg. Video calls mean that everyone presents the same in credential and new business meetings. It celebrates your work.

Agency 161

Agency Report Print Healthcare 161

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Its impact was felt everywhere, and the PR business was no exception. According to the report, “The goal of this survey is to deliver insights to the PR industry to help improve the workflow of public relations professionals, particularly around the rapidly expanding field of generative artificial intelligence.”

Report 182

Report Policies Survey Ethics 182

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes As technology enables us to do more in business and in our personal lives, we find ourselves living in a state of continuous transformation. Confrontation is sport, and any public comment can be misinterpreted or misrepresented, causing damage to a business’s reputation and brand.

Communications 100

Communications Publicity Employee Reputation 100

5W PR

SEPTEMBER 7, 2021

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. Additionally, with these strategies, there’s no need for businesses to be held back by small or nonexistent budgets or undedicated employee teams. Identifying Media Outlets.

Pitching 88

Pitching Infographics Social Media Employee 88

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . How might organizations best adapt to act on emerging issues at the speed of business today?

Measurement 180

Measurement Communications Analysis Data 180

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

What differentiates a powerful public relations program from one that’s just okay? In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work.

Strategy 265

Strategy How To Resources Employee 265

Ethical Voices

APRIL 13, 2023

It was a grab bag of public relations ethics issues this week. From what companies need to do about anti-ESG, to the duty of care and a flawed perception of public relations there is something for everyone. Misperceptions about Public Relations – This article/opinion piece in the Daily Star really aggravated me.

Ethics 79

Ethics Leadership Company Publicity 79

Stephen Waddington

SEPTEMBER 29, 2021

My view is that a single organisation would benefit from scale, standards, including a single code of conduct, and a voice to government and business. Why is the public relations industry not representative of the organisations or the public that it serves? Why is public relations conflated with media relations?

Industry 153

Industry Publicity Agency Community 153

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

This is particularly true in the PR business, where a presentation might rely on a great brand or media strategy, a clever angle or an unexpected juxtaposition of ideas rather than a graphic or copy line. In public relations especially, the news cycle is critical. In fact, it happens all the time.

Agency 361

Agency Pitching Creativity Groups 361

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Authenticity is the glue that binds relationships, builds trust, and shapes public perception. Think of the brands you deal with daily.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84