Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

Barokas

DECEMBER 5, 2019

PR people outnumber reporters six to one. Digital and interactive media have largely displaced print. Some bloggers hold as much or more sway than a top New York Times reporter. now want to know, “How can we go viral?”. If you don’t know who cares and why they care, then you can’t expect a reporter to do the same.

Strategy 78

Strategy Media Storytelling Pinterest 78

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Client: Print Syndicate. Julie Staadecker, Account Director.

Print 60

Print Media Travel Wireless 60

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. B2B content will become more customized. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Buzzstream

OCTOBER 17, 2018

Most print and online publications include an editorial calendar in their media kit. Content marketers need to realize that there are only so many viral holiday ideas you can produce—you can’t bank on being the first to produce an idea, especially when the success of your campaign is limited to a few weeks.

Pitching 105

Pitching Viral Data Content Marketing 105

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. When these accusations were brought to light in the media, the CEO failed to talk to reporters or appear in public forums. They have been dealt many accusations by the U.S.

Fashion 75

Fashion Telecommunications Crisis Training 75

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. News breaks in a split second today and spreads instantaneously via social.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Bad Pitch Blog

SEPTEMBER 8, 2008

Does this mean talented reporters will take the good jobs in PR? Print outlets have been dying, okay let''s call it changing, for a while. As a guy who wrote for dozens of newspapers in the 1980s, I can report (get it?) People will read what we say because our reporting is what everyone wants—period." They''re asking: 1.

Journalism 41

Journalism Real Estate Print Newspapers 41

Sword and the Script

AUGUST 11, 2020

One of the debates in that classroom centered on whether or not the media was bias in its reporting. They often work with the media, so we put this question in this year’s annual JOTW survey: Do you believe professional reporters are objective and unbiased? So, what do PR people think about media and bias? Minimize inner bias.

Survey 160

Survey Data Media Ethics 160

Contently - Strategy

DECEMBER 5, 2019

To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution.

Examples 120

Examples Viral YouTube Infographics 120

Shift Communications

DECEMBER 1, 2016

It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. News & World Report. News & World Report.

Strategy 60

Strategy Print Insurance Insurance 60

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. This also works for viral content – like a retweet on Twitter. Alerts and reporting. Reporting – for a larger group – works the same way. The reporting section is customizable too. Truescope product overview. Workspaces.

Tools 161

Tools Media Software Analysis 161

Mark My Words

APRIL 26, 2022

To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. . ‘So, where are we in this Brexit process? But he will need a more expensive suit and haircut.’

Radio 60

Radio Local Meeting Journalism 60

MaccaPR

NOVEMBER 30, 2017

Oh, and PR Week reported that State Street’s gender diversity-focused fund enjoyed a 384 percent increase in average daily trading volume. Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic.

Marketing 76

Marketing Consumer Measurement Viral 76

Cision

JUNE 21, 2017

Sites like NowThis and Vox have found success with new angles of reporting. It’s like a newspaper,” said Frank, a former print reporter. “It The post How to Create Viral Content That Wants to Be Shared – in 6 Steps appeared first on Cision. To do that, you must stand out from the crowd. It’s the point of view.

Viral 112

Viral How To Storytelling Facebook 112

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. During my time as an Online Showbiz Reporter, there was barely time to eat lunch. Pitches can make or break a PR campaign. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else).

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

OCTOBER 22, 2016

Viral Marketing: The Hope, Hype and Helplessness. When a staffer for a mayoral candidate running for election in Mobile, Alabama, spotted an unfortunate article about his beloved city in the Business Insider, he invited the reporter to visit the city. Earning Attention: Cold Calls, Content and Ads [UML].

Web 60

Web Google Mobile B2B 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”. But it needs to be backed up with metrics and reporting.

Report 225

Report Media Advertising Advertising 225

NewsWhip

MARCH 22, 2021

The media outlets we’re going to look at are all traditionally famous print ones, as opposed to cable news which produces native videos on social media with a very different strategy in mind. The New York Times is one of the most consistently successful print publishers in its online presence, with engagement coming in to almost all formats.

Web 97

Web Instagram Facebook Media 97