ImPRessions - Crenshaw Communications

MARCH 24, 2021

While it’s important to identify and stick with a consistent brand personality for social content, there are times when social content becomes stale. For example, LinkedIn launched LinkedIn native video in 2017, in an effort to expand from being just a long-form content site. Another idea is a social media takeover.

Social Media 344

Social Media Strategy Media LinkedIn 344

5W PR

APRIL 18, 2024

Here, social platforms like LinkedIn operate as the new arenas for generating leads and raising brand awareness. LinkedIn LinkedIn stands tall as the go-to platform for B2B social media. Personalize Avoid treating the audience as a monolithic mass. Static brochures and cold calls are ancient history.

B2B 78

B2B Media LinkedIn Infographics 78

Prohibition

APRIL 12, 2024

For brands, optimising profile keywords as well as post content becomes crucial to enhance visibility. Amid threats of a ban in the US, the UK government clarified that TikTok usage remains a personal choice for the public, despite being prohibited on government devices. Get in contact today to find out how we could help you.

Social Media 62

Social Media Facebook Government B2C 62

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

So how can PR teams secure podcast opportunities for their brands? For example if the founder of the brand you’re pitching has an interesting story or point of view, you can target entrepreneur podcasts like “This Week in Startups” or “The Entrepreneur Way.”. Consider your client’s personality, too. Do your research.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Only 39% of Fortune 500 CEOs have a social profile, and most who are active on social media use one platform – LinkedIn. Moreover, only 31% are on LinkedIn, down 22% from the same time last year. Or do they?

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Prohibition

MARCH 8, 2024

Facebook Messenger Encryption A new addition to Facebook messenger is default end-to-end encryption for personal messages and calls. This change adds an extra layer of security to keep private conversations secure and ensure users feel at ease, knowing that their personal messages are safe.

LinkedIn 62

LinkedIn Social Media Facebook B2C 62

ImPRessions - Crenshaw Communications

APRIL 14, 2022

Another great source is a journalist’s personal Twitter. Personally, I love newsletters as a way to start my day (check out this list of some of my favorites) but more is not always better. Social media is a great tool for corporate and personal branding. Media lists . Check in with reporters. Email inbox.

Pitching 296

Pitching LinkedIn Twitter Social Media 296

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Its Instagram is a showcase for Slack itself, the posts are fun, just like the brand. Show the personalities on your team. Compared to LinkedIn, which has a professional feel to it, Instagram has a more relaxed and fun vibe.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value. Finding the right platforms.

B2B 276

B2B Social Media Brand Branding 276

5W PR

JANUARY 12, 2024

Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. Targeted LinkedIn campaigns Leverage the power of LinkedIn for targeted campaigns. Targeted LinkedIn campaigns Leverage the power of LinkedIn for targeted campaigns. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

PR for Anyone

NOVEMBER 2, 2021

Whether you are an active user or not on LinkedIn, you want to make a great LinkedIn profile and optimize it so it works for you. The reason is because LinkedIn has such powerful “Google Juice” that when someone puts your name into Google, it’s very likely that your LinkedIn profile will come up as one of the first search results.

LinkedIn 130

LinkedIn Real Estate How To eBook 130

Communications Conversations

MAY 12, 2023

For people who are “on LinkedIn”, the experience is most likely an episodic one. For most people, that’s what LinkedIn is. Now, some people would say looking at your LinkedIn stats weekly or monthly is a little narcissitic. That it’s all part of the personal branding game. First, the stats.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

The Hoyt Organization

OCTOBER 9, 2023

Since its launch in 2003, LinkedIn has undergone many minor and major changes. LinkedIn attributes these transformations to its significant user growth, resulting in a surge in content creation. In case you missed the most recent ones, here’s a breakdown of the LinkedIn changes you need to know about.

LinkedIn 99

LinkedIn Video B2B System 99

Communications Conversations

AUGUST 11, 2020

This particular author seems to think a lot of people are using them–on LinkedIn. He says “… follow relevant LinkedIn hashtags to keep track of trends and developments in your area of expertise.” But, I’m just one person, right? I thought I’d ask my LinkedIn community that exact question.

LinkedIn 200

LinkedIn Case Study Healthcare Social Media 200

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits. “The

Brand 156

Brand Branding How To Employee 156

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

Prohibition

DECEMBER 19, 2023

From new AI tools to major brands pulling budgets from advertising on X, we cover all of the updates that you should be keeping up on. LinkedIn introduces new Conversions API for its ads LinkedIn has announced some new technical updates to its ad tools , including a new Conversions API.

Advertising 62

Advertising Advertising Social Media Tools 62

The Hoyt Organization

FEBRUARY 12, 2024

When people hear the word ‘LinkedIn,’ they think of a professional networking platform. However, LinkedIn offers more than job postings and professional connections. LinkedIn has 1 billion members in over 200 countries and territories worldwide. This approach adds depth and credibility to your brand.

LinkedIn 58

LinkedIn Publicity SEO Storytelling 58

Buzzstream

JANUARY 5, 2024

You simply enter the person’s name and domain, and it attempts to find the correct email. A few other tools: Find Emails – Similar to others, this tool helps find email addresses based on a person’s name and domain. You can find anything on the internet, right? It sure seems that way. You get 50 attempts for free.

How To 83

How To LinkedIn Tools Google 83

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. One form of content that works particularly well for B2B brands is the white paper.

Case Study 390

Case Study B2B Study Interviews 390

Mindful Marketing

NOVEMBER 18, 2023

These strategies are critical, yet such collective actions are often a function of individuals’ attitudes, which prompts the question: What's a personal approach for ethical use of AI? On a personal level, parallel goals should motivate individuals’ use of AI. However, experience alone with AI won't suffice.

Brand 99

Brand Branding Ethics Tools 99

The Proactive Report

OCTOBER 30, 2023

TIP: Talk to ChatGPT as though it were a real person or co-worker. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Discover your current Brand Visibility Score. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Remote PR Jobs

SEPTEMBER 25, 2023

Originally see on LinkedIn by Chris Lee MPRCA Work is changing. I offer technical copywriting and digital marketing training , but digital strategy and branding probably accounts for half my workload. LinkedIn is your friend. One in seven of us in now self-employed. I do the latter and it enables me to be flexible.

How To 100

How To Insurance Insurance LinkedIn 100

The Hoyt Organization

MARCH 8, 2024

How can you make sure your brand stands out in a sea of competition? Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. By telling the story of your brand, you give it personality and make it relatable to consumers.

Storytelling 100

Storytelling Brand Branding Consumer 100

Prohibition

AUGUST 16, 2023

In recent years, social media platforms like LinkedIn and Twitter have become popular for personal branding – allowing individuals to promote themselves, as well as their business. We discuss how personal content often performs better than business content when it comes to engagement, but how personal do you go?

Print 62

Print Publicity Media LinkedIn 62

PR in High Definition

OCTOBER 30, 2023

LinkedIn turned twenty years old in 2023 and has undergone much transformation within its two decades. With 60% of LinkedIn users being between the ages of 25-34 years old, it’s quite possible that the growing presence of millennials and Gen Zs in the job market has driven this transformation.

LinkedIn 62

LinkedIn Instagram Reputation Facebook 62

ImPRessions - Crenshaw Communications

JULY 15, 2020

But the shutdown also threatens brand health, and not only due to lost business. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Office employees have been thrust into remote work, and many are using personal devices for business communications. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

Communications Conversations

JUNE 29, 2021

On LinkedIn , post between 1 and 5 times a day. By my count, this would mean, Hootsuite is recommending you post to your Insta page 12-28 times per month; to your Facebook page 30-60 times per month; to Twitter 30-150 times per month; and to LinkedIn a whopping 30-150 times per month. This is more than enough for most brands.

Social Media 211

Social Media Media Survey LinkedIn 211

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

AUGUST 5, 2022

Facebook are looking into splitting the feed into two – one for recommended content in a move toward TikTok, and one to maintain Facebook’s personal feel. Brands such as Nandos have jumped on the latter trend with “little miss orders the same thing every time” which was well received by the audience.

Instagram 118

Instagram Social Media Video Facebook 118

Stern + Associates

MARCH 31, 2023

Don’t get me wrong, creating timely and relevant content is a big part of effectively promoting your brand online, especially when it comes to social media. A lot of content today, particularly from brands, is simply adding to the noise. Advocacy drives results in many directions Take LinkedIn for starters.

Social Media 67

Social Media Brand Branding Media 67

Communications Conversations

OCTOBER 6, 2020

LinkedIn recently unveiled “Stories” on its platform. Let me summarize the reaction for a vast majority of LinkedIn users: UGH. I don’t think I’ve seen a single person who works for an agency or corporation post in Stories yet! Personal use. LinkedIn trends older. It was bound to happen.

LinkedIn 88

LinkedIn Brand Branding Mobile 88

Prohibition

JULY 7, 2022

It will be interesting to see how this impacts post engagement and brand/influencer relations over the coming months. From a brand perspective, it’s a great way to showcase three types of posts that your audience can expect to see from following you – allowing you to keep your most important/hero content at the top of the feed.

Instagram 118

Instagram Video Twitter Facebook 118

PRSay

AUGUST 25, 2023

24 for Strategies & Tactics Li ve , PRSA’s monthly livestream on LinkedIn that delves deeper into topics covered in its award-winning publication, Strategies & Tactics. To mark the centennial, the company is refreshing its brand with a new logo that reads “We are Ketchum,” with the subhead “Progress at Work.”

Brand 78

Brand Branding LinkedIn Employee 78

Prohibition

SEPTEMBER 8, 2023

users to avoid ads, and personal data usage, entirely in both apps. which is due to come into effect soon, while aiming to give users more explicit control of their personal data handling. LinkedIn introduce multiple newsletters LinkedIn is introducing the capacity to host multiple newsletters in the app rather than just one.

Instagram 62

Instagram Social Media Privacy B2C 62

PR for Anyone

FEBRUARY 7, 2024

She is also the Founder/CEO of the Leap Community where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands. Her survival instincts and continuous self-improvement have led to incredible professional and personal wins.

Community 130

Community Leadership YouTube Local 130

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. But that awareness may be of the brand involved, or maybe just the problem it addresses. Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves.

Storytelling 233

Storytelling Education Software LinkedIn 233