ImPRessions - Crenshaw Communications

AUGUST 4, 2016

To us, it simply means PR people are skilled at making and maintaining relationships. Here are some examples of how to leverage the ones you have and cement others. Here are some examples of how to leverage the ones you have and cement others. This often puts them in a great “matchmaking” position.

Employee 120

Employee Print Meeting Financial 120

Mark My Words

JULY 25, 2022

. “Everything about Sunak’s approach is slick,” says PR expert Mark Borkowski. ” The Truss campaign on the other hand “feels a little bit more homespun”, he adds. Sunak’s social media strategy is masterminded by Cass Horowitz, son of best-selling novelist Anthony Horowitz.

Social Media 60

Social Media Media Film Leadership 60

Sword and the Script

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. To put it another way, just one-third of writers are in direct contact with customers – which suggests about two-thirds have no direct contact. More than a proactive partner: an extension of your marketing and PR team. Need an extra pair of hands?

Survey 116

Survey B2B Marketing Interviews 116

Cision

MARCH 31, 2015

The newest evolution in news may be right around the corner. Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media. Putting the news where people gather the most is a smart move. Social news revolution? That number will likely continue to rise.

Facebook 120

Facebook Social Media Mobile Local 120

Buzzstream

APRIL 25, 2024

You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Click on Show Options to display a list of alert parameters. But what happens if they don’t link? Is it even worth it? So, to get the most value out of your brand mentions, you want them as backlinks.

Brand 62

Brand Branding How To SEO 62

Cision

MAY 22, 2015

This is a guest post by Nova Halliwell, a PR professional in New York City. Quick show of hands – who’s heard this line before: “All I know about PR is that most of the people who do it are pretty dumb.”. Sadly, that slight doesn’t even crack the top five list of misconceptions I hear about working in PR. PR people are liars.”.

Hotels 120

Hotels Fashion Ethics Meeting 120

Ethical Voices

JANUARY 30, 2023

Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA. Coming from a dual background, I can recall one time in particular where we had a client that I was representing in an agency, and they had some issues going on with what looked like price gouging.

Ethics 89

Ethics Journalism Radio Television 89

Maxim Behar

APRIL 11, 2024

I hope it stays unofficial, but it's crucial to really prepare the attendees for what is waiting for them in Berlin on April 13th, where you'll be our speaker. There are successful ones who have started families. However, there's always a corner of your mind reserved for Bulgaria. Maxim: Exactly. Hello, Andrey. Host: Exactly.

Television 59

Television System Interviews Travel 59

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So The percentage of items containing one or more key messages went up slightly to 10%.

Measurement 52

Measurement How To System Comparison 52

PR in High Definition

AUGUST 27, 2019

We all went on a summer holiday… or maybe not if you happened to book your flight with BA. Strikes and IT outages wreaked havoc this summer, with numerous cancellations and delays (in one instance, all apparently due to a plug being pulled out). Staying shtum – the no comment predicament. “No

Crisis 72

Crisis How To Reputation Newspapers 72

PR in High Definition

MAY 23, 2018

As PRs and marketers, we are programmed to jump on potential opportunities and new trends. The result, however, is something that seems, to put it frankly, a little pointless. It also raises a question that we should widen out and pose to all PRs and marketers, are we still too prone to jumping on the latest fad?

Marketing 69

Marketing Creativity Trends Education 69

Prohibition

JANUARY 7, 2022

With the above data point in mind, how would your audience react if one of your users gets hurt using one of your products? At Prohibition PR, we have years of working with some of the top organisations in the country on their crisis management plan and its implementation. How do you define crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

ReimaginePR

APRIL 4, 2015

We didn’t talk too much about it or post it on social media sites. Christmas + ice storm: It was just before Christmas and we were on the third day of the great Toronto power outage and ice storm.We With the power out and cell phones down, we were the only people on our block who actually could call the fire department.

Insurance 120

Insurance Insurance Real Estate Hotels 120

Sword and the Script

NOVEMBER 26, 2016

This reality is driving force behind the concept of content marketing which puts the information requirements of customers and prospects before a brand’s need for self-promotion. Although the Big Soda company sold Columbia Pictures seven years later, they made a lasting impact on the industry. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Waxing UnLyrical

OCTOBER 26, 2015

If you’re down with that, read on. So: over the years, I feel like I’ve shared a million dollars (or more) worth of great info on the blawg, but a million dollars isn’t cool. I said F-R-E-E) mini-training: “The Social PR Launchpad: Unleash Your Inner Social PR Superhero” on November 13-15 from 2-3 pm ET.

Leadership 40

Leadership Training Social Media Community 40

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. I struck out on my own and set up a one-man band PR consultancy, Zude PR. One day I looked around and decided there must be more to life than this. That’s contention one. David Sawyer.

Communications 104

Communications Community Measurement Study 104

PR in High Definition

MAY 23, 2018

As PRs and marketers, we are programmed to jump on potential opportunities and new trends. The result, however, is something that seems, to put it frankly, a little pointless. It also raises a question that we should widen out and pose to all PRs and marketers, are we still too prone to jumping on the latest fad?

Marketing 48

Marketing Creativity Trends Education 48

Waxing UnLyrical

JUNE 27, 2016

One of the biggest roadblocks to effective integrated communications is the existence of silos within an organization. ” That’s just one tip from Brandi Boatner , digital experience manager for IBM, in this write-up by Mark Renfree for PRNews. PR Crossroads: Four Ways to Navigate Measurement in the Future.

Banking 42

Banking Writing Social Media Strategy 42

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.

Pitching 60

Pitching eBook Advertising Advertising 60

Waxing UnLyrical

JUNE 15, 2015

Why: “Employees want to know what their colleagues know and they also want proof to substantiate the skills and expertise listed,” explains Andy Jankowski as he shares some uber sexy data points on what to provide employees with to “make them happiest with your intranet.” Measurement in #PR – Social Network Analysis.

Conference 40

Conference Analysis Journalism Employee 40

Waxing UnLyrical

OCTOBER 1, 2016

A funny thing happened on the way to Labor Day. Well, the last time we published a post on WUL, Labor Day was around the corner. We were heading into AMEC Measurement Month (September), and I was ruminating on measuring what really matters. Mom went BACK into the hospital, again in an emergency situation, on Sept.

Banking 40

Banking Measurement Course Community 40

PR 20/20

APRIL 12, 2016

Last month, a group of the PR 20/20 crew headed to Austin for SXSW ’s 30th annual conference. One of this year’s panel sessions, Humans, Not Machines: Content Is About Connecting , is a perfect share for our own PR 20/20 blog audience. Especially in the data age. This list of readership metrics is long.

Pinterest 40

Pinterest Community Data Mobile 40

ZudePR

MARCH 22, 2018

Are you looking for advice on how to get going, without an agent, without a publisher. with a certainty that your work will be on sale soon? Hold on a Minute. This led me to sign up to hundreds of emails lists, one of which was AppSumo. *By a first-time (self-publishing) author. Have you always aspired to write a book?

Writing 83

Writing Google Blogging Exercises 83

Flatiron Communications

SEPTEMBER 30, 2015

Writing on the platform, Medium’s operations chief Andy Doyle noted: “This investment strengthens Medium for the foreseeable future and allows us to continue, heads down, running hard to fully realize our vision.” The bylines are tucked away in the top left corner. Companies may call this ‘content.’

Enterprise 28

Enterprise Comparison Guidelines Software 28

5W PR

FEBRUARY 14, 2024

Forget the boring corporate social responsibility reports and dull “eco-friendly” slogans scrawled across plastic packaging. Sustainability isn’t some niche corner of the business world anymore. Forget the tired tropes of tree-hugging hippies and granola-munching sacrifices.

Consumer 78

Consumer Brand Branding Agriculture 78

Waxing UnLyrical

OCTOBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!) It was fun.

Measurement 58

Measurement Tourism Community Social Media 58

PR Conversations

MAY 1, 2017

A comment left by New Zealand PR consultant, Catherine Arrow , on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation.

Crisis 63

Crisis Crisis Management Leadership Training 63

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. The marketing services industry is in a state of flux. Their value and success will be measured by outcomes, not outputs.”.

Agency 40

Agency Marketing Financial System 40

Deirdre Breakenridge

DECEMBER 12, 2016

We expect leadership from the ones on the high end of our organizations. Today I want to challenge that belief that leaders can be only the ones in the corner office. I am going to show you how you too can develop leadership skills and behavior, even if you don’t have a corner office just yet. Where to Start.

Leadership 150

Leadership Social Media Community Interviews 150

Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. One thing that hasn’t? Social’s overall importance. There are two primary challenges we see in companies’ social efforts. The days of social posts without paid support are over. By Lisa Zanchi, Director, Digital Marketing.

Instagram 164

Instagram Social Media Facebook Trends 164

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. Even pessimistic predictions are hopeful.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Waxing UnLyrical

SEPTEMBER 24, 2021

I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021. Several years ago, I made a sea change in my career, when I transitioned from being a working actress and director into PR and marketing. Parkes teaching during my final Immersion; this was one of the best classes EVER. Going back to school.

Analytics 98

Analytics Data Course Resources 98

Rock the Status Quo

SEPTEMBER 3, 2014

While they want to be a full service digital agency, they tend to excel at one thing, not everything. I have a few ideas on why these things are true, and how you can benefit as a PR pro. The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. This is the first. Not usually.

Agency 188

Agency SEO Advertising Advertising 188

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. However, while I was very used to doing things a particular way during my time as a Digital PR, one thing that I’ve realised is that there are so many great methods you can utilise to achieve positive results by learning from others.

Digital PR 161

Digital PR Tools Pitching Film 161

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. How do they focus on cognitively demanding tasks without distraction? In 50 words per question (fewer or more is fine), please answer one/all three of these questions. Have you installed every productivity app and extension known to man?

Writing 114

Writing Social Media SEO Blogging 114