Maxim Behar

FEBRUARY 20, 2024

RIP, Press Release! 1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. To be more precise, His Majesty the Press Release has been dying — a relatively slow death, but a death, nonetheless. After all, press releases are still in circulation.

Social Media 59

Social Media Facebook Airlines Web 59

The Hoyt Organization

APRIL 17, 2024

Imagine having a tool that monitors the web and delivers free business news and information to you. With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. This can include news articles, blogs, and videos. This is exactly what Google Alerts does.

Google 78

Google Publicity Customer Service Web 78

Newsfile

FEBRUARY 27, 2024

In today’s fast-paced digital landscape, the power of a well-distributed press release is undeniable. Did you know that press releases shared through giants like AP and Reuters can reach millions around the globe in an instant? So, where should your press releases go? Finance (Yahoo!

Financial 52

Financial Media Analytics Data 52

5W PR

MARCH 26, 2024

It’s not just about pumping out press releases. Before a company can start crafting its message, knowing the audience inside out is crucial. Message Once the company has its audience figured out, it’s time to craft a compelling message. Data Whenever possible, back all declarations with hard-hitting data.

B2B 78

B2B Strategy Communications Case Study 78

Onclusive

JULY 6, 2017

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. It’s a one-dimensional world defined by press releases, media lists, coverage and reporting.

Brand 364

Brand Branding Pitching Industry 364

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

MAY 25, 2023

The increase in social media and digital communication channels has made it easier for false information and fake news to spread quickly. That can have serious consequences for businesses and individuals in the public eye. After all, responding to fake news about a brand online requires a proactive and strategic approach.

Brand 88

Brand Branding Crisis Communications Reputation 88

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . In fact, earned media may seem simple when a company has news, but it’s not always so straightforward, particularly for B2B PR.

Pitching 177

Pitching B2B Product Launch Report 177

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. After, you can build out the corresponding content. . Of course, every.

How To 259

How To Social Media Product Launch Construction 259

Axia PR

MAY 9, 2023

Three steps for an effective press release that can earn your company media coverage For over 120 years, the news release has helped public relations professionals communicate important information efficiently. It is an official statement of your company’s stance and can position you as a leader.

Writing 62

Writing How To Company Communications 62

5W PR

MARCH 26, 2024

The media scene It’s not a one-size-fits-all game anymore when it comes to financial news. There’s a bevy of fintech-dedicated publications and digital platforms catering to a specific audience. This usually means explaining how the company’s offering disrupts the financial sector.

Strategy 78

Strategy Privacy Financial Guidelines 78

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services.

Engineering 128

Engineering Writing Social Media Tools 128

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. We’ve all worked with, and been stressed out by, demanding bosses or clients that expect unrealistic outcomes. Media relations deals with the news environment, which is by definition unpredictable. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. PE lacks PR savvy.

Software 162

Software Marketing Leadership B2B 162

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. Aside from this achievement, the release also explained the company’s ESG focus and its Climate Action Plan.

Report 109

Report Government Financial Trends 109

PR Fuel

OCTOBER 8, 2022

Whether you’re launching your business, distributing a new product, or putting on an event of some kind, you could benefit mightily from issuing a press release. While most companies can benefit from PR distribution , some types of companies benefit more than others. Curious as to which companies these are?

Industry 104

Industry Company Real Estate Tourism 104

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. And it’s not just public relations.

Media 97

Media Nonprofit Pitching Analytics 97

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. We appreciate lively, polished writing that balances research or news with fun and memorable anecdotes or examples that help illustrate your point of view. And please no phone calls.

Company 100

Company How To Leadership Pitching 100

PR Fuel

MARCH 20, 2021

Issuing press releases when you have news about your company is a surefire way to get the information out to the public. Targeting the proper media when issuing a press release will make sure the right eyes are on your news. What is a Press Release? When is the Best Time to Write a Press Release.

Small Business 103

Small Business Writing Company Social Media 103

NewsWhip

SEPTEMBER 14, 2023

The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact it has only continued to grow since then to become the biggest release of the year at the end of August. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Innovation tends to grind to a halt as acquiring companies try to figure out integration.

Brand 147

Brand Branding Reddit Pitching 147

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Attracting and retaining top talent is a huge challenge for any business, but it’s a distinct competitive advantage among high-growth tech companies — if they can manage it.

Brand 156

Brand Branding How To Employee 156

PRSay

DECEMBER 22, 2021

In 2021, she re-released (with never-before-heard bonus tracks) two of her earlier records, Fearless (Taylor ’ s Version) and Red (Taylor ’ s Version), the latter of which debuted Nov. Swift, 32, made music history when a 10-minute-long version of beloved heartbreak anthem “All Too Well,” from Red (Taylor ’ s Version) , debuted at No.

Communications 147

Communications Film Radio Reputation 147

Sword and the Script

MAY 2, 2023

These monthly summaries have been full of news and ideas around AI in PR tech for the last few months – and it’s coming to a quick stop this month. Are we all AI-ed out? That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. We might be all AI-ed out.

Pitching 122

Pitching Study Technology Report 122

PR Fuel

SEPTEMBER 16, 2020

Do you know all the elements that make up effective PR? PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. Owned media refers to any channel that you and your company own. What Does PR Stand For?

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

JUNE 10, 2020

But the work and dedication you needed to finish your degree in a new and strange situation will help you in the next chapter. Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business.

Agency 284

Agency Interviews Journalism Instagram 284

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

PR Fuel

NOVEMBER 18, 2021

Although you may not always have cutting-edge news, it’s important to constantly be building a rapport with journalists. This means that when your releases hit their inbox your name is familiar. Do you want to make sure that all of the content you give journalists is quality material? Why Press Releases Matter.

Writing 107

Writing Analytics Tools Brand 107

Critical Mention

JULY 13, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

Instagram 156

Instagram Industry Media Analytics 156

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. It was later acquired by a holdings company called West.

Software 124

Software Analytics Technology Video 124

Newsfile

JUNE 28, 2023

7 best ways to accomplish media monitoring of your press release You’ve sent out your press release, but now what? Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. What Is Media Monitoring?

Media 52

Media Analytics Radio Google 52

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad. Lee represented the railroad, which did not want to distribute a public statement reacting to the news.

Internal 310

Internal International Meeting Leadership 310

PR Fuel

NOVEMBER 4, 2020

Keep reading to learn how media distribution can help you get more sales and grow your company. If you want to get some news coverage for your business, you have a few options. But you’ll have to spend time writing individual pitches based on those publications. You have to research what each publication wants to publish.

Media 105

Media SEO Newspapers Pitching 105

PRSay

MAY 8, 2020

Across the country, businesses in all industries are being forced to furlough workers and make layoffs. And despite Americans’ need for news on the pandemic, media organizations have not been spared from these difficult times. You can’t just swap one contact for another and ask, “Did you get the release I sent to your former colleague?”

Skype 192

Skype Media Interviews Advertising 192

PR Fuel

SEPTEMBER 2, 2021

Have you considered the importance of press releases to your marketing strategy? A press release is a written or recorded piece of communication sent to media outlets covering important news about your company. If you’re considering using press releases, hire the best press release service.

Software 92

Software Measurement Reputation Meeting 92

Presspage

APRIL 4, 2023

Euronext Corporate Services empowers listed companies with cutting-edge solutions and tailor-made advisory services to address their most critical needs in capital markets. At the core, Presspage’s publication and distribution capabilities will allow IR and comms departments to keep complete control of their disclosure process.

Corporate 78

Corporate Print Financial Web 78