PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Newsletters are at the crossroads of email marketing and content marketing and are a force to be reckoned with when they’re also mobile responsive,” says Iris.xyz (and we agree). What : Writing formulaic content is a mundane pain. Be the Netflix of Newsletters.

Storytelling 63

Storytelling B2B Content Marketing Data 63

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Mo’ mobile! 2017 will see more advances in mobile, including more efficient interfaces for a better and more customized user experience.

Trends 120

Trends Mobile Video Film 120

Shift Communications

JULY 3, 2019

Her key points touched upon tips and tricks regarding social governance, engagement, storytelling and social strategy. Some people prefer consuming social content through mobile devices, and some prefer to use the computer. Understand what your audience wants to see. Where is social media going? Maddie Peters. Account Coordinator.

Social Media 98

Social Media Media Storytelling Mobile 98

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Powell Tate is a D.C.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Click here to learn how to mobilize your audience with our free white paper now! Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others.

Energy 120

Energy Viral Storytelling Community 120

Shift Communications

DECEMBER 11, 2015

Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. Mobile Crosses the Chasm. The mobile web is not coming , it’s here. Yet they are all fighting over mobile because that’s where everyone is.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. I’m taking another week off from writing my letter next week.

Report 81

Report YouTube Privacy Web 81

Shift Communications

MAY 21, 2015

The stuff of classic silicon valley lore – a woman spends seven years writing down the tidbits of trivia she runs across in her everyday life into a small notebook she keeps with her, because trivia fascinates her as a hobby, and one day she realizes she has accidentally penned the next great trivia game. Be a storyteller first.

Wikipedia 60

Wikipedia Storytelling Mobile Training 60

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. Social media is how we interact with one another, and that’s driven by mobile. Mobile, social-first community-building is not the future.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

JUNE 10, 2015

Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. The question they always come back to when writing a story is, what is going to resonate with my readers? If you start from that spot, you have a completely different strategy.

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

APRIL 21, 2015

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. From interns to executives, everyone has some writing skill, but many have never put together a professional video. How can you produce video for different marketing channels (desktop, mobile)?

Video 120

Video Brand Branding Trends 120

Onclusive

SEPTEMBER 20, 2017

It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. To define further, conversions are anything that is important to you (i.e., business objectives). Therefore owned analytics become a great asset in PR.

Analytics 170

Analytics Measurement Data Technology 170

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG).

Software 0

Software Media Leadership Journalism 0

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. Pointing out that mobile-friendly has become not only desirable, but also necessary, content posted in 2017 and beyond must include mobile assets at the forefront.

SEO 120

SEO Creativity Mobile Journalism 120

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. We had 2,000 patient units, 50 mobile bathrooms and showers, a pharmacy, a nurses’ station and a doctors’ station. Today, it’s a vaccination site.

Crisis 87

Crisis Employee Trade Shows Local 87

Solo PR Pro

MARCH 26, 2019

Ann Handley writes that “big and bold stories are often best told in small and specific ways.” Rather than write from a high altitude with a big-picture view, dive down, down, down and tell the story from a specific and narrow angle. Your customer is a software developer who is about to launch a mobile app. And share with us.

Nonprofit 49

Nonprofit Television Writing Travel 49

prTini

SEPTEMBER 19, 2014

Is Writing Still the Most Important Social Skill? Meet the Man Who Unlocked the Secrets of Mobile Marketing. The Power of Social Storytelling. Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . 5 Brands Using Data To Generate Blog Content.

Tools 50

Tools Wikipedia Case Study Marketing 50

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> Finally, we were ready to write! While design is crucial to communicate your message, the storytelling is what we really needed to nail this time around.

Web 60

Web Internal International Storytelling 60

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

Social Media 85

Social Media Industry Film Viral 85

PRSay

MARCH 4, 2024

Anthony, director of new storytelling and newsroom innovation at The Associated Press , was the guest on Feb. For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. Anthony urges storytellers to be omnivorous in their curiosity.

Communications 95

Communications Storytelling Community Writing 95

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Readers’ digital and mobile consumption habits are central to this schedule. Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video. Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Want more multimedia storytelling insights? Click here for our free “A Roadmap to Multimedia Storytelling” e-book now! “The mobile world isn’t just on the phone. ” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Communications Conversations

JANUARY 28, 2015

Each year, about this time, I write a post highlighting all the big PR and social media career moves here in Minnesota in the last twelve months. Note: Photo courtesy of the Heartland Mobile Council). Current role: Brand Content Manager, Storyteller Communications. But, fewer BIG moves than I anticipated. Curtis Smith.

Social Media 60

Social Media Media Airlines Local 60

MaccaPR

FEBRUARY 2, 2017

Paul Pioneer Press, Sue comes out of digital – at Twin Cities Public TV, she grew the NextAvenue.org website to a 300 percent increase in traffic with 1,000,000 unique visitors a month, re-launching the site with responsive design and mobile-friendly content. Please welcome. Sue Campbell!

Print 48

Print Newspapers Interviews Journalism 48

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. To that end, this year’s roundup is uh-mazing. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Burrelles Fresh Ideas

JUNE 27, 2023

Mobile-friendly Formatting : Optimize your press release for mobile devices. Image Source: CoSchedule ] One of the most valuable pieces of advice I remember receiving as a young PR professional was to learn to write as reporters do. Press releases should be written in proper AP style (like journalists write).

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Visual Storyteller. The Mobile Mogul. The Content Writer. The Social Media Strategist.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Visual Storyteller. The Mobile Mogul. The Content Writer. The Social Media Strategist.

Marketing 40

Marketing Mobile Engineering Technology 40

Contently - Strategy

OCTOBER 15, 2020

As organic social media traffic tailed off last decade and mobile device usage made homepages less essential, email newsletters helped marketers direct readers back to their sites on a regular basis. We love email,” GE’s Chief Storyteller told us. “It In a way, the inbox is now the new homepage.

B2B 145

B2B Trends Video Course 145

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. Let’s stop considering the art of storytelling and the science of data as being mutually exclusive.

Media 75

Media Advertising Advertising Measurement 75

Contently - Strategy

OCTOBER 15, 2021

As organic social media traffic tailed off last decade and mobile device usage made homepages less essential, email newsletters helped marketers direct readers back to their sites on a regular basis. We love email,” GE’s Chief Storyteller told us. “It In a way, the inbox is now the new homepage.

B2B 85

B2B Content Marketing Trends Marketing 85

Stuart Bruce

FEBRUARY 11, 2016

They might not be the best VR glasses, but it lets me use my mobile phone as a virtual reality display and see just what it is the social media and digital pundits are getting so excited about. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. in a Google Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. There is no wrong answer here so long as the system captures the information you need to write a complete report. But how can you write a story about numbers without getting bogged down by the mundanity of it all? HubSpot), and/or CRMs (e.g.

Report 52

Report How To Marketing Analytics 52

Shift Communications

APRIL 23, 2015

Visuals : Traditionally, communicators have been trained in writing. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Video, photos, infographics and the like are necessary in a mobile and digital world. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Journalistics

JULY 6, 2013

Some brands have been quick to act on natural disasters, offering their support or condolences, or helping to mobilize their online communities to support a cause. Copywriter – one of the people above should be able to write the words you need to communicate. Legal – you can’t avoid legal – legal needs to be in the loop.

Marketing 52

Marketing Community Trends Case Study 52