Burrelles Fresh Ideas

JUNE 27, 2023

Mobile-friendly Formatting : Optimize your press release for mobile devices. Image Source: CoSchedule ] One of the most valuable pieces of advice I remember receiving as a young PR professional was to learn to write as reporters do. Press releases should be written in proper AP style (like journalists write).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. To that end, this year’s roundup is uh-mazing. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? Social media is how we interact with one another, and that’s driven by mobile.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

JUNE 10, 2015

Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. The question they always come back to when writing a story is, what is going to resonate with my readers? Q: What’s the biggest thing you need from PR pros? — Beryl Love.

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

MAY 21, 2015

High Income Business Writing. Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). Mobile Marketing Made Easy. The Brand Advantage Journalism Podcast. 39) Donna Papacosta. Trafcom News Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Mobile broadband services such as WAP, 3G and 4G followed. Content is accessed on personal computers, mobile, tablet and home assistant devices. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Tip #2: Make Your Story Mobile-Friendly. What is a multimedia journalist? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Stuart Bruce

FEBRUARY 11, 2016

They might not be the best VR glasses, but it lets me use my mobile phone as a virtual reality display and see just what it is the social media and digital pundits are getting so excited about. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. in a Google Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. Let’s stop considering the art of storytelling and the science of data as being mutually exclusive. Follow him on Twitter @cglynch.

Media 75

Media Advertising Advertising Measurement 75

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Tip #2: Make Your Story Mobile-Friendly. What is a multimedia journalist? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search?

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). Our staff is thrilled: Reporters like to write for a shiny, glossy package that lets you create a cover story in a different way. Please welcome.

Print 48

Print Newspapers Interviews Journalism 48

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52