Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Powell Tate is a D.C.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

APRIL 21, 2015

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. From interns to executives, everyone has some writing skill, but many have never put together a professional video. How can you produce video for different marketing channels (desktop, mobile)? Don’t miss Matthew’s free webinar!

Video 120

Video Brand Branding Trends 120

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. By and large, digital content, specifically mobile content is the future.

SEO 120

SEO Creativity Mobile Journalism 120

Communications Conversations

JANUARY 28, 2015

Each year, about this time, I write a post highlighting all the big PR and social media career moves here in Minnesota in the last twelve months. Former role: Senior director-content marketing, Fast Horse. Note: Photo courtesy of the Heartland Mobile Council). But, fewer BIG moves than I anticipated. Bob Ingrassia.

Social Media 60

Social Media Media Airlines Local 60

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. We love email,” GE’s Chief Storyteller told us. “It

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 192

Marketing Content Marketing Data Social Media 192

Burrelles Fresh Ideas

JUNE 27, 2023

Mobile-friendly Formatting : Optimize your press release for mobile devices. This should probably go unsaid by now, but many journalists and readers access news content on their smartphones or tablets. Press releases should be written in proper AP style (like journalists write). Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Contently - Strategy

OCTOBER 15, 2020

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.”

B2B 145

B2B Trends Video Course 145

PR 20/20

AUGUST 11, 2016

The Content Writer. Inbound marketing is all about driving a quality customer experience, from the awareness stage to post-purchase. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. The Visual Storyteller. Visual content connects with, entertains, and educates consumers.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

The Content Writer. Inbound marketing is all about driving a quality customer experience, from the awareness stage to post-purchase. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. The Visual Storyteller. Visual content connects with, entertains, and educates consumers.

Marketing 40

Marketing Mobile Engineering Technology 40

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Stuart Bruce

FEBRUARY 11, 2016

They might not be the best VR glasses, but it lets me use my mobile phone as a virtual reality display and see just what it is the social media and digital pundits are getting so excited about. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. in a Google Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. Sadly, the content explosion has led to a cheapening of writing and reporting. Of course, the latter taps an army of unpaid contributors.

Journalism 120

Journalism Local Data Mobile 120

Beyond PR

APRIL 11, 2018

Whereas traditional PR might have tried to focus the media’s attention on what happens once an event begins, meanwhile, Sponaugle says channels like Instagram Stories open up rich storytelling opportunities for behind-the-scenes kinds of details. This can help build excitement before an event, as well as during and after an event.

Instagram 74

Instagram Pitching Media Tourism 74

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand.

Content Marketing 60

Content Marketing Publicity Marketing Television 60