5W PR

NOVEMBER 15, 2023

Digital and social media marketing In the digital age, online fast-food marketing is a cornerstone for fast-food chains. This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps.

Strategy 78

Strategy Marketing Ethics Mobile 78

5W PR

JANUARY 26, 2024

Storytelling Consumers these days crave narratives, so brands need to create a compelling tale around themselves and what they stand for. They can turn their toothpaste into a superhero fighting sugar monsters for example, or launch a mobile AR game where users battle bad breath with virtual floss.

Creativity 78

Creativity How To Storytelling Consumer 78

The Proactive Report

DECEMBER 26, 2022

As we get faster mobile internet speeds and can share video to any place on earth from practically anywhere, with 5G, video will continue its rise. Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Video trends for 2023. And it should move them emotionally.

Video 162

Video Film Social Media Facebook 162

5W PR

MARCH 4, 2024

Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires. Mobile Ensure a seamless and user-friendly mobile booking experience.

Travel 78

Travel Consumer Strategy Tourism 78

Ishmael's Corner

AUGUST 6, 2017

The Art Of Storytelling In Business Communications And Public Relations. Every PR agency with a pulse touts its storytelling chops. The post Do PR People Get Storytelling? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 74

Storytelling Agency Communications Publicity 74

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. 51% of consumers are getting their news from their mobile device and the trend is going upwards. We hop from one site to an app, and from one social media platform to the next. The smartphone is our connection to the world.

Mobile 152

Mobile SEO Web Training 152

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Beyond PR

MARCH 4, 2016

Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. The uptick in mobile video isn’t just affecting consumption habits. You get the picture.

Mobile 73

Mobile Video Interviews Film 73

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Social Media Examiner. Social Media Explorer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A key component of stellar media relations is knowing what stories to pitch and to whom. PR agencies are there to help clients understand the difference between what may make an interesting blog or social media post, or inclusion in the company newsletter vs. genuine news for public consumption. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Ultimately, marketing pros understand that Super Bowl TV commercials excel when they spotlight mass-market products using elements such as humor, animals, babies, nostalgia and celebrity endorsements, along with advocating for social causes that strike a chord with consumers. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

Contently - Strategy

MAY 13, 2024

In the past, you’ve put significant budget toward social media ad campaigns that target users who have expressed interest in products like Japanese cuisine or gourmet seasonings. Let’s say you work in marketing at that ramen company. Ensure you’re offering visitors real value when they come through your digital door.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Communications Conversations

JANUARY 28, 2015

Each year, about this time, I write a post highlighting all the big PR and social media career moves here in Minnesota in the last twelve months. Former role: Athletic Events Social Media Manager. Current role: Social Content Specialist, Sleep Number. Note: Photo courtesy of the Heartland Mobile Council).

Social Media 60

Social Media Media Airlines Local 60

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Until next time!

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. India accounts for more than 50% of total selfie deaths in the world.

Digital PR 251

Digital PR How To Small Business Analysis 251

Ishmael's Corner

NOVEMBER 18, 2014

My snapshot analysis starts with their websites: Khanna’s site has the more switched-on look with the vertical scroll that works so well on mobile devices. Khanna joined in August 2012, making it appear that he viewed the social media platform as just another communications channel for his election campaign. As for YouTube ….

Instagram 94

Instagram Mobile Social Media Construction 94

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Society and social media have created hyper-focused segmentation of the audience. Part 5: Social Media. Branded Organic Social Media Becomes Meaningless.

Trends 161

Trends Publicity SEO Advertising 161

The Hoffman Agency

MARCH 21, 2024

Digital economy and youth underpin aggressive growth target Indonesia’s tech sector is vibrant, fueled by a young, mobile-first, tech-savvy population and a strong startup ecosystem, home to the second-largest concentration of unicorns in Southeast Asia. Tech players need to stay ahead of regulatory changes and seize new opportunities.

Leadership 69

Leadership Biotechnology Policies Local 69

Presspage

OCTOBER 6, 2017

” In his role, he is responsible for the overall awareness of the location online, inbound traffic, social media, SEO, and content marketing. Harms explains: “For example, in June we have set up a storytelling campaign, encouraging people who have visited Curacao to share their story. After the demo, I was convinced.

Tourism 122

Tourism SEO Storytelling Social Media 122

The Hoffman Agency

SEPTEMBER 3, 2020

Each account is very different from the other, so I am constantly learning about new topics and new media outreach strategies. I have also been able to contribute to Hoffman’s Instagram by managing daily Instagram stories and brainstorming new social media campaigns.

Storytelling 69

Storytelling Internal International Instagram 69

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

According to an insightful piece in The New York Times , “Millennials expect transparency, sophisticated storytelling and technical savvy from their charitable organizations.” Social media, digital video, email, and PR that generates earned media all play a role here. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social! It’s about being able to build relationships and connections on social. Stories are key to be successful in social media today.

Social Media 85

Social Media Industry Film Viral 85

Presspage

JUNE 19, 2018

TV reporters now must handle social media, and newspaper reporters have to shoot video. What makes for compelling newsroom content, however, is the intersection of such science and conversational storytelling. Similarly, visitors are more like to share multimedia content on Facebook and Twitter.

Automotive 117

Automotive Mobile Interviews Video 117

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. Better Writing Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

NOVEMBER 7, 2014

Gregg Litman recently left his long-time post at WCCO-TV to go work with and for former WCCO-TV sports reporter Ed Heil at Storyteller Communications. Another media member convert. Dan Brandt, formerly of Karwoski & Courage, recently took a new role as category marketing lead-mobile over at Best Buy.

Sports 124

Sports Mobile SEO Storytelling 124

Beyond PR

APRIL 29, 2016

Today’s tourists, on the other hand, can also turn to search engines and mobile devices to provide insight on the go. Author Ryan Hansen ( @RPH2004 ) manages social media at PR Newswire, sharing the latest PR, marketing and social media trends across our networks. Download the Buyer 2.0

Data 40

Data Storytelling Travel Engineering 40

Cision

APRIL 7, 2015

Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Now brands can create mobile games that build brand awareness as players tap away.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. Social media is how we interact with one another, and that’s driven by mobile. Mobile, social-first community-building is not the future.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Burrelles Fresh Ideas

JULY 11, 2023

In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers. Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. And we’re all better off for it!

Brand 56

Brand Branding Instagram Community 56

ISEBOX

FEBRUARY 23, 2017

Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. When you post an image on Instagram and share it across other social media channels, they’re directed to that content’s individual link.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. But it’s not the PR team telling stories in an attempt to get them picked up by traditional media. These are collated and displayed on a centralised newsdesk.

Storytelling 60

Storytelling Local Community Case Study 60

Onclusive

SEPTEMBER 20, 2017

Will every member of the PR and social media teams be educated on the new model so they can utilize insights to drive content strategy? Implement Your Plan: It seemingly takes a village to effectively implement a PR attribution model and it is important to identify responsibilities at the onset so the process is easy and seamless.

Analytics 170

Analytics Measurement Data Technology 170

Karen Freberg

JULY 3, 2021

Here are some suggestions: Take classes at your university on personal branding, social media, and more. Social media for strategic communication and Discovering Public Relations ). I am waiting for Ryan Reynolds to sponsor student-athletes with either Mint Mobile or HighKey keto snack products.

Analysis 80

Analysis Case Study Brand Branding 80