5W PR

MARCH 13, 2024

Target specific keywords you believe your ideal traveler will be searching, craft meta descriptions that entice clicks, and build backlinks from reputable travel websites. Optimize the content for relevant travel searches, ensuring the destination appears in a top destination.

Travel 78

Travel Consumer Strategy Transportation 78

Rock the Status Quo

JULY 6, 2015

Calling B t on Meta Tag “Truths” . The myth: Meta tags don’t matter. What the article says: “ The meta tag includes the title tag, meta description and keywords of a page. What the article says: “ The meta tag includes the title tag, meta description and keywords of a page.

SEO 100

SEO Google Data Writing 100

Axia PR

JULY 9, 2022

Google Discover came from a revamping of the previous Google Feed, where the suggested content was primarily headlines and meta descriptions. It is a feed that recommends content to users based on their search history. Users can follow topics they are interested in and view similar topics.

SEO 62

SEO Google Web Media 62

Newsfile

APRIL 13, 2023

We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. Microsoft does a good job creating a descriptive and informative headline below. Ford uses a long and descriptive headline for its 2022 fourth quarter and year end results.

Examples 52

Examples Company Financial Brand 52

Axia PR

NOVEMBER 3, 2021

While we all understand that we need to use important keywords in website titles and meta descriptions in order to attract traffic, no one’s ever explained the fine line between using keywords wisely, and keyword-stuffing.

Engineering 62

Engineering Web Media Publicity 62

Rock the Status Quo

DECEMBER 16, 2015

Social media snippets and search engine snippets are created the same way: via the page title and page description, also called meta titles and meta descriptions. In WordPress, you can use a plug-in for this, or the built-in meta fields many themes have ( located under the body copy area ). In WordPress.

Social Media 100

Social Media How To SEO Media 100

5W PR

FEBRUARY 24, 2022

These types of tools range from those that create well optimized and functional content to tools that boost the content development process by completing various tasks inside of it, such as adding social media copy or meta-descriptions. Content marketing strategies.

Content Marketing 88

Content Marketing Marketing Tools Writing 88

Critical Mention

JANUARY 16, 2020

Write a Compelling Meta Description. Meta descriptions are attributes on search results, typically 160 characters or less, that help online users identify the context of your page and what it has to offer before clicking it. Keep it simple to keep it mobile friendly (see image on right). .

SEO 80

SEO Strategy Engineering Mobile 80

Prohibition

SEPTEMBER 21, 2022

Meta are due to hold their annual VR conference in October where Zuckerberg is predicted to showcase a powerful mixed-reality headset. The last trials include updated descriptions and icons when switching between the algorithm-defined and chronological feeds. This will be an interesting one for e-commerce brands as the trend evolves.

Instagram 62

Instagram Social Media Media Trends 62

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Ensure that your target keyword appears naturally in the title, meta description, headers, and throughout the content. In addition, use descriptive and keyword-rich URLs, as they contribute to search engine rankings. Knowing your audience’s preferences is key.

Engineering 99

Engineering Writing Mobile SEO 99

Buchanan PR

APRIL 1, 2024

It’s up to the user to decide which website(s) to visit, by reading displayed titles and meta descriptions, perhaps clicking through to several sites to get the answer. The result from the traditional search should look familiar: A sponsored (paid) web page result followed by the organic (non-paid) results.

Engineering 85

Engineering Google SEO Guidelines 85

5W PR

JULY 18, 2023

Optimize page titles, meta descriptions, headers, and content with these keywords to improve organic search rankings. Search Engine Optimization (SEO) To increase visibility in search engine results , optimize the brand’s website and content for relevant keywords.

Brand 78

Brand Branding Engineering Analytics 78

Polaris

APRIL 14, 2015

Meta Description. The meta description is the copy Google displays underneath your blog title in search results. Begin your meta description with an action verb, such as learn, discover, or read. Your meta description should be between 150 and 160 characters—any more than that and Google truncates it.

Writing 100

Writing Blogging eBook Google 100

Stephen Waddington

JULY 29, 2020

Quill turns datasets into descriptive reports. It crawls the page title, meta description and home page body text, and returns the top ten most prominent words.We You can check our working in this Google Spreadsheet. There is a growing group of tools that could be applied to PR but aren't. This is a huge disruptive risk.

Tools 100

Tools Analysis Technology Internal 100

Waxing UnLyrical

APRIL 21, 2011

A plugin like AiO SEO will generate your “meta description,&# which is what search engines will display as a brief description of the content when they pull up search results. “The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click.

SEO 82

SEO Engineering Blogging Google 82

Ishmael's Corner

JUNE 16, 2015

On-page Elements (title tag, meta description, alt tags, etc.). This way, we can reveal the keywords used for each page’s title tag, meta description and URL as well as the number of external links. Total Links (internal and external). General Attributes (page load time, country/location, Rel= “canonical,” etc.).

SEO 60

SEO Tools Comparison Google 60

PR 20/20

JANUARY 6, 2023

These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. Practice search engine optimization. Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website.

Engineering 86

Engineering SEO How To Resources 86

Buzzstream

MAY 1, 2019

That video SERP optimization means content good enough to get plenty of engagement on a given keyword, which should appear in both its title and meta description. Build a meta-description similar to that of a page, further describing the video in a way your audience would actually search for it.

SEO 74

SEO Video Strategy YouTube 74

Waxing UnLyrical

JUNE 6, 2011

A plugin like AiO SEO will generate your “meta description,&# which is what search engines will display as a brief description of the content when they pull up search results. “The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click.

SEO 71

SEO Engineering Blogging Google 71

Ishmael's Corner

MAY 17, 2015

. - Amateur hour with the description meta tags. The description meta tag on the page wellsreportcontext.com/nfl-letter-to-patriots/ consists of only “(by New England Patriots)” instead of providing some detail on the non-machine-readable scanned letter in JPEG image format. Too Much BOLD type.

SEO 60

SEO Real Estate Google Content Marketing 60

NewsWhip

NOVEMBER 18, 2021

Owned by Meta (formerly Facebook), Instagram has been the premier photo sharing app for more than a decade. These ads were well marketed as the descriptive captions helped elevate the already high-definition photo of the car to consumers. Over the past few years, Instagram has turned into a media giant.

Instagram 78

Instagram Brand Branding Fashion 78

Critical Mention

JANUARY 9, 2019

These ads often have a headline and description to entice users to click on the link, which leads them to sponsored content. Google accounting for 90 percent of all search traffic) it’s increasingly crucial that marketers use tags for every piece of content they put out and include alt-text and meta descriptions.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

MARCH 27, 2019

Meta tags and image descriptions: You need to optimize all of your pages with keyword-rich meta descriptions, image tags, etc. Custom visuals: Anything that accentuates branding and appeals to a specific niche will help with SEO.

Strategy 61

Strategy Marketing SEO Social Media 61

Sword and the Script

NOVEMBER 7, 2023

Yet it also has companies like Zoom and Meta, which do provide some tools to communicate and are not, in my view, employee communications platforms. The company says the new platform is built on “proprietary artificial intelligence (AI) models” however, it did not use the word “generative” in its descriptions.

Employee 133

Employee Software Survey Tools 133

Contently - Strategy

JANUARY 25, 2023

Follow SEO best practices , like including the target keyword in your meta description, using internal and external links and optimal URL structure, etc. Organize your content so that human readers and search engines can easily scan it. Use headings that include your target keyword, listicles, etc.

SEO 88

SEO How To Mobile Engineering 88

Prohibition

MARCH 10, 2023

This will ensure that any key conversations or audio descriptions (that would require sound to be played) won’t be missed by the user watching – resulting in a greater understanding of the content and more engagement. Videos optimised for Facebook should make sense with or without sound.

Facebook 62

Facebook Video How To Mobile 62

PR 20/20

MARCH 2, 2023

Update your meta description, titles, and subtitles to capture keywords. In the hustle to deliver content on a weekly or even daily basis, it is easy to skip some SEO steps. Having the best-ranking content will help audiences enter your site via organic search and, in turn, could add to your subscriber base.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

PR 20/20

MARCH 28, 2023

It could also indicate that the technical SEO elements for those pages, such as the title tags and meta descriptions, are ripe for optimizing to entice users to click through to your pages. This could indicate that there's a gap in the market for that topic, and you could create content to fill that gap.

Google 77

Google How To Mobile Data 77

Cision

MARCH 13, 2017

SEO professionals will help you identify lingering issues with your website content, site architecture, missing tags, meta descriptions, and website speed which are essential parameters affecting your visitor’s experience as well as the website crawler.

SEO 229

SEO Social Media Tools Google 229

PR 20/20

JULY 12, 2016

Look at titles, headers and meta descriptions. Meta description. While each of these elements is important, and every little optimization adds up, the most important elements to optimize are the H1, on-page copy, page title and meta description. Spy on the competition. All other header tags. On-page copy.

SEO 40

SEO Blogging Web Writing 40

Presspage

NOVEMBER 13, 2017

Gives you the opportunity to manually edit the meta tags, description and titles? Technical guidelines: At a top-level you need to ensure the following: URLs and anchor links are descriptive of the content, unique and permanent Content is provided in HTML format only. Have a sitemap? View all general guidelines.

Google 94

Google Guidelines SEO Engineering 94

Buzzstream

JUNE 3, 2020

Once you’ve added a prospect, you’ll see that BuzzStream has done a ton of work for you, including pulling bylines, titles, meta descriptions, contact info and metrics. . Research lists give you a place to store and qualify prospects that are potentially a good fit for your campaign.

Engineering 123

Engineering Blogging Web System 123

Sword and the Script

JUNE 11, 2016

I’m also going to think about two to four secondary keywords that I want to attempt to wrap into potentially the meta description and image alt tags and the content itself. I’m going to try and use these keywords intelligently in places like title, URL, meta description, headline, content, images, all those spots.”. * * *.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Cision

APRIL 6, 2015

descriptions. ” Descriptions serve to explain the content to potential listeners. Akin to the “meta description” of a post, it is a synopsis of a podcast, or of each episode. ” And here is a description for one of their episodes: “Are computers changing human character?

Engineering 120

Engineering Tools Examples YouTube 120

PR Fuel

JANUARY 3, 2022

Meta description. Create content with that keyword in mind (rather than stuffing a keyword into a post after the fact). The keyword should appear in the: URL. Press release title. Opening and closing paragraphs. Image alt text. Avoid using the same keyword too many times.

SEO 52

SEO Engineering Google Consumer 52

PR in High Definition

FEBRUARY 22, 2017

But they’re also aware that Google is getting smarter, so whilst you have to stay focused and know about customising slugs and meta-descriptions, you’ve also got to talk like a real person and not ‘over-optimise’.

SEO 76

SEO Engineering Google Content Marketing 76

David PR Group

OCTOBER 9, 2014

All those meta tags and descriptions are not for naught, but they are less important than you thought. Now, I’m not saying that publishing good content eliminates the need for search engine optimization. That craft still exists, and you still need SEO-friendly content.

SEO 94

SEO Google Storytelling Writing 94