Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 60

Meeting Automotive Transportation Newspapers 60

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Bianchi PR’s Meet the Media Recap.

Meeting 93

Meeting Media Journalism Education 93

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 95

Pitching Print Measurement Report 95

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. Notified (formerly Intrado).

Software 156

Software Tools Print Technology 156

Bianchi Biz Blog

APRIL 17, 2023

Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 78

Engineering Automotive Agriculture Media 78

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

Upload a story pitch or news announcement and connect with journalists interested in covering your story. We’ve all been there – trying to finish up a proposal while in transit or attending that extra long client meeting with no place to plug in. Has the time come for PR and 3D printing? Taking better charge.

Wireless 120

Wireless Print Hotels Travel 120

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I try not to schedule any calls or meetings after 3 p.m. I write or pitch media in the mornings, so I am only available beginning at noon daily.

Meeting 98

Meeting Writing Pitching Case Study 98

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. In this post, we’ve pulled some excerpts from our more than 100 Meet the Media profiles to help answer the vital question: what do journalists want? Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter.

Automotive 86

Automotive Journalism Interviews Engineering 86

Cision

NOVEMBER 28, 2017

Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B). Gone are the days of just picking influencers out of a hat, per se, and hoping that their coverage would meet the right audience.

Small Business 245

Small Business Media SMB Pitching 245

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. Press has gone digital, and that’s not necessarily a bad thing in a world of mobile technology. . Personalize pitches to each reporter/editor. .

Media Relations 52

Media Relations Publicity Sports Media 52

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. More strategic questions arise due to changes in technology. From print to digital. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch. In multiple mediums.”.

Communications 124

Communications Crisis Internal International 124

Burrelles Fresh Ideas

OCTOBER 24, 2023

This often involves a constellation of strategies used in conjunction with one another to develop a nuanced profile of who your customer is, what they want, what they need, and how the current market meets or doesn’t meet those goals and expectations. We tailor subscriptions to each of our client’s specific objectives and requirements.

Strategy 96

Strategy Ethics Social Media Data 96

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. REALTOR Magazine online , Erica Christoffer (UVM: 297,478): Meet ERA’s New Leader. “I Client: Blink.

Print 60

Print Media Travel Wireless 60

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . How do you envision the future of PR?

Television 120

Television Travel Tourism Pitching 120

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. In today’s media environment, pitching reporters and editors has become a lost art. Make them care. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. The multi-pitch generator is only available for enterprise customers ( see pricing ).

Software 123

Software Pitching Ethics Privacy 123

Shift Communications

JANUARY 4, 2016

We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Once the final product is tested and released, PR professionals can begin pitching it. Vice President, Marketing Technology. Trend #1: Interactive Infographics.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Sword and the Script

OCTOBER 24, 2017

According to the survey, the most valuable techniques for nurturing leads are: 65% say in-person meetings. The potential to technology may be unlimited, but the human condition is finite. The potential to technology may be unlimited, but the human condition is finite. Print it out and mail it out to your ABM targets.

B2B 64

B2B Report Marketing Survey 64

PR 20/20

AUGUST 22, 2017

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Then you'll create content that isn't all about pitching or landing the sale.”. The Real Reasons Inbound Marketing Is Scary.

Marketing 87

Marketing Resources Technology Internal 87

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. What advice do you have for PR people that want to pitch you? I get lots of pitches for stories on the automotive industry, which occasionally cross over, but it’s rare. Please keep the pitches understandable to the untrained eye. Jargon, jargon, jargon.

Meeting 87

Meeting Media Chemicals Radio 87

Doctor Spin

MAY 21, 2021

Apple took on a stupid majority (“no-one cares about the aesthetics of technology”)—and the list goes on. See also How to write a PR pitch. Salespeople go into meetings carrying the weight of their entire organisation on their backs. Cover photo by Jerry Silfwer ( Prints / Instagram ).

How To 52

How To Hotels Survey Employee 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social commerce revolves around meeting your customers right where they hang out. People aren’t interested in constant sales pitches. Track your competitors and understand the sentiment in real-time from all media – print, online, broadcast, and social. Precise Targeting of Customer Personas. Limit Salesy Approaches.

Social Media 87

Social Media Media Mobile SEO 87

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Bianchi Biz Blog

MAY 17, 2021

I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article. What advice do you have for PR people that want to pitch you?

Meeting 65

Meeting Automotive Engineering Media 65

Bad Pitch Blog

SEPTEMBER 8, 2008

Finally: Who will we be pitching? Print outlets have been dying, okay let''s call it changing, for a while. An Atlanta Journal-Constitution staffer tells us that they''re having daily meetings now…and that if we have any stories pending, to hurry up and get them written. Let''s all learn from print''s fall from grace.

Journalism 41

Journalism Real Estate Print Newspapers 41

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. PE Firm Buys 3 PR Tech Vendors.

Reputation 86

Reputation Technology Tools Data 86

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

Cision

MAY 4, 2015

As a culmination of integrated technologies from Cision, Vocus, Visible Intelligence and Viralheat, these platforms meet all the needs of today’s communicators. Let’s jump right into some of the new ways these platforms will help you meet your communication goals: Cision Social Edition. Analyze your impact.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch has set out to be a pitch broker between PR pros and reporters.

Marketing 63

Marketing Pitching Corporate Tools 63

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. We herald the arrival of a new technology or technique as the latest and greatest approach.

Marketing 111

Marketing Google Newspapers Print 111

Katie Paine's Measurement Blog

MAY 25, 2023

Typically, it’s, “My organization uses XYZ and they’re no longer meeting our needs and we don’t want to renew. Too often the perfect plan that meets all your needs is not in your budget. Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. Any suggestions?”

Measurement 52

Measurement Communications Survey System 52

Solo PR Pro

JUNE 21, 2016

Technology has made the world more accessible and independent consultants can grow their practice beyond their natural geographic boundaries. You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. However, as a solo you are not restricted to working local.

Local 41

Local How To Skype Trade Shows 41

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. When service organizations fail to meet customer expectations, customers call back, turn up again, or otherwise create more demand and hence more work. Assign project teams.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

APRIL 5, 2017

If you want to reach real influential individuals, meet them where they live by dealing with the real issues of the world. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Chris Lynch: Is print media dead? Marketers shouldn’t be afraid of dealing with real news. What is Fake News?

Report 225

Report Media Advertising Advertising 225