Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Critical Mention

NOVEMBER 22, 2019

Good or bad, every mention is an opportunity to shape your brand’s reputation. A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media. Always know who’s talking about your brand with real-time media monitoring. Until next time!

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

JANUARY 29, 2021

People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO.

Brand 135

Brand Branding How To Radio 135

Critical Mention

OCTOBER 2, 2019

Monitor Your Online Reputation. It takes 20 years to build a reputation and five minutes to ruin it. Buffett definitely hit the nail on the head with that quote when it comes to maintaining an online reputation. Avoid falling victim to preventable PR disasters by monitoring your broadcast, online news and social media mentions.

Sports 80

Sports Hotels Reputation Construction 80

Critical Mention

AUGUST 6, 2020

Media is a 24/7/365 endeavor, so any platform you choose should offer support around the clock as well. All-in-One Media Service. If you’re a PR, communication, journalism or marketing pro, it’s likely that you or your team is also in charge of maintaining your brand’s reputation and status.

Media 104

Media Radio Local Tools 104

Barokas

MAY 5, 2017

After all, the media is the main lifeline of our work. Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. Know which outlets are reputable and which are not. The reputations of both the media and the PR industry depend on our trustworthiness. Let’s do our part.

Publicity 68

Publicity Media Reputation Radio 68

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. With no boundaries, everyone wins. Edelman PR. Until next time! Critical Mention. SCHEDULE A DEMO.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

JANUARY 19, 2017

What is your secret to media relations success? How does social media and analytics drive your PR strategy? Before diving into pitching stories to the media, you first need to understand that the effectiveness of your communications heavily relies on the strategy and objectives that you want to achieve.

Social Media 120

Social Media Newspapers Pitching Reputation 120

5W PR

FEBRUARY 17, 2020

While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct. Owned media is any content or messaging platform the brand owns or exclusively controls. These relationships give the PR team a direct connection to influencers in the media sphere.

Media 103

Media Print Advertising Advertising 103

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? Public Relations & Reputation Management: Keep track of what is being said about your company.

Media 52

Media Analytics Radio Google 52

Stephen Waddington

JANUARY 6, 2019

In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations. Fairy tale of public relations Sarah published a new #FuturePRoof book at the end of 2018.

Radio 76

Radio Customer Service Small Business Analytics 76

Critical Mention

DECEMBER 20, 2019

Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. Earned media tracking creates opportunities for brands to reach out to customers. Until next time! Critical Mention.

How To 103

How To Brand Branding Media 103

Critical Mention

DECEMBER 13, 2019

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. If utilized the right way, you can use the earned media from online news coverage to connect with your audience. Many communications strategies can lead to business success. Track Your Mentions Over Time.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

OCTOBER 7, 2020

You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . The influence of the internet can make or break your reputation if you are not careful. Social Awareness. SCHEDULE A DEMO.

Trends 105

Trends YouTube Tourism Video 105

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news. Who is EKA? ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106

How To Media Radio Print 106

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Place Internet of Things (IoT) sensors throughout your event and issue guests with lanyards that have radio frequency identification (RFID) chips embedded.

Community 91

Community How To Marketing Data 91

Critical Mention

NOVEMBER 5, 2019

Another great benefit of networking across social media channels is the ability to ensure your business stays relevant by monitoring your audience. Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. Until next time! Critical Mention. SCHEDULE A DEMO.

Social Media 105

Social Media Media Customer Service Radio 105

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

Stuart Bruce

SEPTEMBER 30, 2014

Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life. That includes face-to-face, print, radio, TV and today online including Twitter.

Social Media 150

Social Media Twitter Radio Sports 150

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Critical Mention

AUGUST 27, 2019

Anybody talking about your organization online is impacting your organization’s reputation in some way. With that said, you should make sure that you create a positive relationship with reporters, influencers, customers or anybody else who references your business across their media. Until next time! Critical Mention.

Media 60

Media Sports Radio Newspapers 60

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? She is heavily followed by fans across the world with 12.2 SCHEDULE A DEMO.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

FEBRUARY 27, 2020

Being fashionably late in world of social media just doesn’t work. One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. Share Tweet Share. Until next time! Critical Mention. SCHEDULE A DEMO.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

DECEMBER 28, 2015

What the agency considers when taking on a new client has as much to do with defining an emerging category, building a new brand and business model, as well as managing a reputation. Forbes asserts that there are core traits the client expects from any PR agency. How To End It. New Approach in 2016.

How To 120

How To Agency Creativity Pitching 120

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions. Critical Mention’s existing clients can continue to access their products and services as usual.

Technology 78

Technology Financial Corporate Reputation 78

Doctor Spin

DECEMBER 22, 2023

The story contributed significantly to Cooper’s emerging reputation as a shocking and controversial performer. It solidified his image in the world of rock and roll and marked a turning point in his career, garnering significant media coverage and public attention. This occurred during a concert in 1982 in Des Moines, Iowa.

Wikipedia 52

Wikipedia Reddit Local eBook 52

David PR Group

SEPTEMBER 3, 2014

He hit some hard times during the recession and said that all the bad news in the paper, on TV, and on the radio depressed him, so he dropped his subscriptions and only listens to satellite radio in his car. Are you staying informed via traditional media outlets, or does social sharing have an impact on the news you consume?

Newspapers 74

Newspapers Print Radio Local 74

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? Media opportunities come and go fast. There’s another powerful tool in the PR toolbox — Thought Leadership. Are they articulate?

Leadership 83

Leadership Print Training Radio 83

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Media Relations Blog. IC AG Public Relations.

SEO 120

SEO Engineering Content Marketing Agency 120

Critical Mention

SEPTEMBER 10, 2019

With that said, your online presence plays an incredible role in your organization’s reputation. Maintaining a successful online reputation can boost credibility and increase sales. We have put together five different ways you can improve your online reputation so you can help grow your brand. Monitor your Online Reputation.

Reputation 60

Reputation Case Study Mobile eBook 60

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. We fight it. A bit of the back story.

Construction 40

Construction Internal International SEO 40

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Press and radio publicity. Vendor relations. Stockholder relations. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Press and radio publicity. Vendor relations. Stockholder relations. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . There was a radio station. Then there’s the specific technical skills of media relations and internal communications. As corporate vice president of communications at Microsoft , Frank X. We ran a base newspaper.

Internal 66

Internal International Conference Public Affairs 66