Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. You can find him on Twitter: @AviNair52.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR in High Definition

APRIL 25, 2022

As an example, Twitter is currently fixated on the recent Elon Musk board scandal but people will quickly move on to the next thing. Positive content is more viral. See here for our resources from making the most of content to measuring your PR efforts. Those doing a deep dive on Wikipedia are engaged for far longer.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Believe it or not, before the “This Is Us” episode in question, Crock-Pot didn’t even have a Twitter account. But, to its credit, Crock-Pot acted quickly on social media, creating a Twitter account within hours. Make sure your social media channels are up to date. Use the incident to tell your story.

Crisis 199

Crisis Twitter Course Viral 199

Cision

JUNE 15, 2015

Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. AVE measures value relative to a fixed cost rather than to actual business objectives. Want the keys to modern PR measurement? A Facebook Like may be valued at $174 according to AdWeek and $161.30 Conclusion.

Viral 120

Viral Facebook Measurement Advertising 120

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. Identify how you will measure the success or failure of these objectives.

Measurement 90

Measurement Google Analytics Nonprofit 90

Business Wire

MARCH 20, 2018

You can see the discussion on Twitter via #BWChat. The most popular tools for identifying trends and measuring impact of published content include Google Analytics, Chartbeat, NewsWhip, Google Trends, Reddit and Twitter. Loudenback said Twitter is a wealth of information. What is Millennial Media anyway?

Reddit 158

Reddit Media Analytics Trends 158

Polaris

NOVEMBER 29, 2014

Most agencies supplement a paid tool with free resources, such as blog rolls (for those bloggers who have them), Twitter search , Twitter lists, Technorati , Alltop , Blog Catalog , and Chime.in. A sound approach to program measurement won’t necessarily prevent a blogger outreach disaster. Inbound links. • Page Authority.

Policies 181

Policies Marketing Viral Pitching 181

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Twitter trends. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

ReimaginePR

AUGUST 29, 2016

Get Started on Twitter. If You’re Just Getting Started: Twitter is known as the water cooler of social media. But the value of Twitter is that you can get a lot of exposure by following the right people and producing share-worthy content. On Twitter, it’s a good idea to follow a lot of people. Use Twitter Analytics.

Social Media 149

Social Media Marketing Media Facebook 149

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. Following the Deepwater Horizon disaster BP was impersonated on Twitter, adding to its image problems. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130

Cision

JULY 25, 2016

By design (which Facebook, Instagram and Twitter alter with algorithms), advertising and promotion on these platforms is a common tactic for communication and marketing professionals to get a tangible amount of scale and the appropriate type of interaction. Nearly 10 percent of Hispanic adults online began using Twitter in one year. ].

Facebook 120

Facebook Instagram Measurement Twitter 120

Cision

NOVEMBER 30, 2015

The actual data presented describes that year-over-year Twitter users are participating in more Black Friday promotions than in years past. A great example of this can be seen at Kohl’s Twitter site , where giveaways and discounts receive 10-70 times the amount of re-circulation of other content. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. See, “ The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft, and Georgia-Pacific Do It.”) And then I discover that they don’t even follow those so-called VIPs on Twitter.

Communications 40

Communications Measurement Employee Course 40

PRSay

OCTOBER 25, 2017

Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. 9 PD session “ Convergence + Conversion: How to Integrate and Measure Paid, Earned, Shared and Owned ,” panelists discussed how the pressure to be data-driven has influenced the content they’re focusing on.

Social Media 120

Social Media Conference Media Corporate 120

Cision

AUGUST 21, 2017

If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? There’s a joke that Lady Olenna would be amazing on Twitter – and it’s so true. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Case Study Course 258

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Usage: 320 million Twitter users.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

NewsWhip

APRIL 7, 2021

Viral photos and videos surfaced and spread across the internet, which showed glaring differences between the men’s and women’s facilities at the venue. . We measured both public and media reactions to the outcry throughout the month of March, gauging which stories and outlets were driving the most engagement to the news. .

Sports 148

Sports Comparison Viral Crisis 148

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. On both Twitter and Facebook, you can use a friendlier, more interesting tone to interest people enough to click through.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Flack's Revenge

MARCH 21, 2018

This engagement comes across the social spectrum, and can be anything from a reaction/share/comment on Facebook, to a Twitter influencer share, to a pin on Pinterest. So within a matter of minutes of publication, we’ll have an idea of what’s pre-viral, as it were, what everyone’s going to be sharing in the next few hours.

Data 136

Data Pinterest Viral Facebook 136

Engage PR

JANUARY 6, 2018

Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why. LINKEDIN IS 277% MORE EFFECTIVE FOR LEAD GENERATION THAN TWITTER OR FACEBOOK – Hubspot Survey. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Shift Communications

APRIL 11, 2018

Measure level of impact – The best way to assess if a piece of news is going to “blow up” is to do due diligence on the level of influence of the reporter/publication. Some options can include holding a press conference, setting up a media webcast, or creating a Twitter handle to respond to consumers.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

NewsWhip

MAY 12, 2021

And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. And, how do you measure campaign success afterwards, and are those different metrics?

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

MARCH 31, 2021

Follow Bryan on Twitter: @bryanpedersen. I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. Note: This transcript has been modified for clarity and brevity.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. There are non-technical, mechanical tactics that you can use to incorporate measurement in a campaign (use promotional codes, ask questions on the phone, questionnaires).

Social Media 84

Social Media Media Customer Service Measurement 84

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Aside from keeping an eye on the news, I recommend that outreachers should have a Twitter presence. These are: Improving a client website’s rankings. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

Mark My Words

SEPTEMBER 11, 2015

While the latter’s coverage was infinitely more measured than the word from the gutter, the very fact of the article’s inclusion demonstrated that the pull of sensation is something that no editor can afford to avoid. In the clickbait war between journalism and online channels, desperate measures by the traditional press is unsurprising.

Journalism 60

Journalism Viral Retail Newspapers 60

Flack's Revenge

NOVEMBER 29, 2017

Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. We post the blog version of each episode to our social channels on Facebook, Twitter, LinkedIn and Google Plus. What was your most popular video?

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

MAY 15, 2018

Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. This is an important point, because you want to be able to measure and compare results over time. Workspaces.

Tools 162

Tools Media Software Analysis 162

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. Props to Marketing Twitter and Twitter for this!

Social Media 88

Social Media Media Resources Creativity 88

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,”

Marketing 78

Marketing Viral Consumer Brand 78

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 60

Social Media Pitching Media LinkedIn 60

Mark My Words

DECEMBER 11, 2014

They did : in the form of a viral hashtag that has seen The Sun ridiculed for the premise of its campaign, #TheSunLogic. Where once power could be measured in viewing figures and sales, today, real currency is contained in our ability to maintain people’s attention against a backdrop of information-overload.

Brand 122

Brand Branding Newspapers Media 122