Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

FEBRUARY 24, 2016

Customer Service. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Along with customer service, there have been agencies that have used Snapchat as a recruiting tool as well as for HR purposes. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” SiriusDecisions Summit. May 3 - 6, 2020 | Austin, TX.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this? This stuff is expensive.

Internal 64

Internal International Data Media 64

wiredPRworks

FEBRUARY 11, 2016

Mobile: Smartphones and Tablets. Why customer experience is more important than customer services. Measuring social media success with the right tools. Print and Digital Advertising. Project your style and protect your reputation. Ensuring your brand tells a story to maintain connections and community.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference.

Marketing 196

Marketing Content Marketing Data Social Media 196

5W PR

JULY 15, 2020

. • The media kit for Sephora, a cosmetics and beauty product company, offers their mission statement as well as details on their Beauty Insider program and mobile app. • Measuring Media Kit Success. Online graphic design programs like Canva offer quick, easy, and customizable templates for media kits that fit the brand.

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). More Configurable Facebook Pages (Especially for Mobile). Instant Articles Open to All. UX Improvements.

Facebook 0

Facebook Mobile Analytics Advertising 0

Cision

JANUARY 6, 2016

People open emails on their mobile devices more than they do on desktops. Send out a survey every few months to assess not only how the newsletter is doing but also customer service and other business areas. They can be measured. When people sign up for your email newsletter, they’ve put out the welcome mat.

Retail 120

Retail Customer Service Software Mobile 120

Sword and the Script

MARCH 15, 2022

This is an important point, because you want to be able to measure and compare results over time. It’s mobile-friendly too. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money. You can add, remove or edit and re-order the sources.

Tools 161

Tools Media Software Analysis 161

Journalistics

MARCH 24, 2015

– if a customer has a problem with what you sell, how quickly will you respond and what are you willing to do (publicly) to make that problem go away? What outcomes will you measure? – what do you want to measure? If you can’t measure performance against your goals and KPIs, you need to adjust them.

Strategy 72

Strategy How To Measurement Analytics 72

PR Conversations

APRIL 8, 2015

Of course, Hahn couldn’t have foretold how 21st century retail would be a global phenomenon, dominated by international brands, with purchasing largely through credit cards and virtual payments (very little cash based spending), and the online marketplace accessed increasingly via clicks on our smartphones and other mobile devices.

Retail 40

Retail Radio Advertising Advertising 40

Waxing UnLyrical

SEPTEMBER 27, 2010

Perhaps when I suggested that all AT&T mobile plans would now include free antidepressants & rage therapy kits. I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. I’m not sure what pushed them over the edge.

Wireless 74

Wireless Twitter Writing Measurement 74

PR Conversations

APRIL 8, 2015

Of course, Hahn couldn’t have foretold how 21st century retail would be a global phenomenon, dominated by international brands, with purchasing largely through credit cards and virtual payments (very little cash based spending), and the online marketplace accessed increasingly via clicks on our smartphones and other mobile devices.

Retail 40

Retail Radio Advertising Advertising 40

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Most social networks are now mobile first. Almost 70% of Facebook time is spent on mobile. From day zero you can pursue a mobile first strategy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Mobile Marketing Made Easy. Greg Hickman from MobileMixed.com shares no-hype mobile marketing strategies, actionable tips and tools to help you get started adding mobile marketing to your business to generate leads and sales. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

JUNE 15, 2015

Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. AVE measures value relative to a fixed cost rather than to actual business objectives. Social care (customer service). Want the keys to modern PR measurement? according to npEngage.

Viral 120

Viral Facebook Measurement Advertising 120

Stephen Waddington

FEBRUARY 12, 2019

billion are connected by mobile phone. There are still areas of the UK such as Cornwall and Northumberland where you can’t get 2G mobile data access and broadband speeds are sub-2MB per second when 4G mobile and 40MBps broadband are typical in the UK. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Shift Communications

AUGUST 24, 2016

IBM announced a partnership with Macy’s to leverage IBM Watson for an AI driven mobile personal shopping experience. The outbound messaging creates measurable demand for the new services, which feeds into the CRM system. Facebook now has the world’s top three applications with Messenger hitting the 1 billion user mark.

Data 60

Data Marketing System Google 60

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. 8 Performance public relations. With more than 1.3

Publicity 164

Publicity Ethics Data Community 164