Onclusive

FEBRUARY 22, 2018

Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. We focus on working with non-profits, small businesses, women CEOs and business owners. AirPR: With PR as a focus, you have included marketing and advertising into your agency. AirPR: How do you see PR & content marketing evolving in 2018? TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

Social Media 62

Social Media Trends Marketing Viral 62

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

Conference 225

Conference Storytelling Data Measurement 225

Deirdre Breakenridge

FEBRUARY 23, 2018

In a few months, seniors will graduate and look forward to pursuing new opportunities in the workplace. As always, we welcome your questions before or during the chat. Spin Sucks is the number one PR blog in the world, the go-to resource for PR professionals to learn new strategies and tactics, to share and receive expert advice.

Brand 213

Brand Branding How To Social Media 213

5W PR

FEBRUARY 22, 2019

In a similar vein, PepsiCo had a major PR disaster on its hands after the company’s CEO Indra Nooyi said men and women eat Doritos in different ways, coinciding with the company’s announcement of the launch of “Lady Doritos”. The campaign, unsurprisingly, didn’t get off the ground.

Marketing 76

Marketing Fashion Consumer Training 76

Sword and the Script

JANUARY 5, 2021

Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The If my exchange conversion math is right, the company raised about $400 million and had a market capitalization of roughly $1.4 billion on its second day of trading.

Pitching 148

Pitching YouTube Community Company 148

Deirdre Breakenridge

DECEMBER 13, 2017

As we wrap up another college semester and head toward the New Year, educators will reflect on Fall 2017, evaluating their classroom activities, interactions with students and what methods of teaching were the most favorable. We’ll be discussing the topic, “How to Motivate Students in the Classroom and in the New Year.”.

How To 177

How To Education Community Twitter 177

Deirdre Breakenridge

JANUARY 8, 2018

#PRStudChat kicks off the New Year with a Twitter discussion on January 17th at 12:00 p.m. PR pros need to acquire new skills and SEO is definitely one of them. Joining the January #PRStudChat session as our co-host and special guest is Natasa Djukanovic, ( @natasad ), who is the sales and marketing director of Domain.ME.

SEO 150

SEO Twitter Engineering Community 150

Deirdre Breakenridge

NOVEMBER 16, 2017

Your questions are always welcomed before or during the chat. Started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry. See you on the 29th at 12 PM ET! About #PRStudChat.

Communications 191

Communications Community Blogging Education 191

Melissa Agnes

AUGUST 31, 2014

Welcome to episode #013 of The Crisis Intelligence Podcast, with Melissa Agnes and Gini Dietrich. Gini Dietrich is a passionate communications professional who has just launched a new book called “Spin Sucks: Communication and Reputation Management in the Digital Age”.

Reputation 216

Reputation Crisis Internal International 216

wiredPRworks

MAY 5, 2020

Could this be the worst marketing mistake I ever made? The AMA is American Medical Association, American Marketing Association, and who knows what else. And then I redirected the new URL, ahaanswers.com, to the blog post on barbararozgonyi.com. I was inviting people to get answers, get together and make new connections.

Marketing 52

Marketing Reddit LinkedIn Blogging 52

NewsWhip

APRIL 8, 2022

Welcome to the NewsWhip Daily spotlight round-up for the week of April 4th. This week, Amazon workers unionize in New York, and Elon Musk becomes Twitter’s largest shareholder. The latest iteration of this was Amazon, whose workers in a New York warehouse unionized. Apr 4th: Amazon gets a union. million engagements.

Facebook 78

Facebook Twitter Reputation Corporate 78

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. As always, we welcome your questions before or during the chat. PRStudChat. PRStudChat. What started as a simple blog, soon became a movement.

Social Media 150

Social Media Communications Media Community 150

Deirdre Breakenridge

JANUARY 25, 2018

Our February #PRStudChat special guest and co-host, Julia McCoy, ( @JuliaEMcCoy ) author of Practical Content Strategy and Marketing, and the founder of Express Writers will lead a discussion to help PR students, professionals and educators understand how content plays a big part of their PR practice.

Twitter 157

Twitter Storytelling Community Writing 157

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Cision

OCTOBER 16, 2017

Steve Barrett: Welcome to Earned Media Rising, a new podcast powered by Cision and brought to you by PRWeek. I’m Steve Barrett, editorial director of PRWeek and I’ll be your host for the initial installment of this new and exciting podcast. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Deirdre Breakenridge

JUNE 12, 2018

As always, we welcome your questions before or during the chat. Started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry. What started as a simple blog, soon became a movement.

Communications 150

Communications How To Case Study Community 150

Deirdre Breakenridge

AUGUST 27, 2018

As always, we welcome your questions before or during the chat. Started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry. What’s a good media pitch response rate? PRStudChat.

Community 157

Community Pitching Media Newspapers 157

Deirdre Breakenridge

OCTOBER 8, 2018

What are some examples of AI done really well in the context of a communications/marketing strategy? As always, we welcome your questions before or during the chat. Spin Sucks was started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm. PRStudChat.

Community 148

Community Big Data Media Resources 148

Flack's Revenge

FEBRUARY 21, 2019

In other words, marketing doesn’t count. But many ventures are led by techies who may not be so savvy about marketing. You also need consistent and effective PR and marketing support to earn the attention of key audiences. Thanks for reading and I welcome any input on PR for startups.

Agency 168

Agency Writing Blogging Report 168

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. Those companies you’re marketing to are all run by people. Is there one? At PR 20/20, we believe there is.

Crisis 92

Crisis Marketing Healthcare Resources 92

Shift Communications

JANUARY 3, 2022

In the last year, we have seen one of the largest labor market shifts in history. Masterclass raised $225 million to fund growth and traditional e-learning brands created new product offerings to support the demand for skills-based learning. The Great Resignation will stagnate — and companies will welcome back boomerang employees.

Technology 78

Technology Trends Employee Mobile 78

The Hoffman Agency

AUGUST 10, 2022

Furthermore, I reveled in the praises sung of the welcoming people, the involved CEO and the culture of celebrating accomplishments. On my very first day, I was astonished by how many emails I received welcoming me to Hoffman! In my short time at Hoffman so far, I have found this reading of their culture to be 100% accurate.

Travel 36

Travel Storytelling Meeting Internal 36

Deirdre Breakenridge

MARCH 8, 2017

Joining us as our special guests and co-hosts will be Nicole Rodrigues, CEO, and founder of NRPR Group, Sandra Fathi, President, Affect, and Corina Manea, Chief Community Officer at Spin Sucks and founder of NutsPR. She’s a seasoned publicist and social media marketing pro with 17 years of experience under her belt. And much more!

Radio 170

Radio How To Community Storytelling 170

Deirdre Breakenridge

NOVEMBER 5, 2018

What new careers is social media breeding, & what careers is it changing or rendering obsolete? How can one add strategic instability, newness, and uncertainty into one’s life to boost career development & life performance? As always, we welcome your questions before or during the chat. Its mission?

Community 150

Community Social Media Media Education 150

Reputation Us

MARCH 19, 2021

Changes to service, people and product offerings are unpopular and generate feelings that the new financial institution does not have the members’ best interests at heart. The first step is a personalized note from the CEO that welcomes and reassures acquired members, placing emphasis on their value as members. One For All.

Reputation 78

Reputation Financial Banking Employee 78

Melissa Agnes

SEPTEMBER 5, 2014

Welcome to this week’s #CrisisRoundup! Gini Dietrich is a passionate communications professional who has just launched a new book called “Spin Sucks: Communication and Reputation Management in the Digital Age”. A leader is always looking to spot new and upcoming trends to take advantage of.

Crisis Management 197

Crisis Management Crisis Resources Reputation 197

PR 20/20

NOVEMBER 7, 2016

Editor's Note: This post was originally published on the Marketing Artificial Intelligence Institute , a new community for modern marketers created and powered by PR 20/20. I had spent the better part of three years theorizing and building software that would use AI to automate marketing strategy.

Industry 74

Industry Marketing Technology Software 74

Sword and the Script

JULY 13, 2021

This new recognition of value, while welcome, doesn’t come without challenges. 11% said lack of alignment with marketing. wrote Michael Smart , CEO, Michael SMART PR , LLC in an analysis of the survey results. As they say in PR and marketing strategy circles, one-half of strategy is deciding what you’re not going to do.

Communications 161

Communications Survey Education Leadership 161

Bianchi Biz Blog

FEBRUARY 16, 2023

These podcasts range widely in length and in topic focus, but together they can help keep mobility and automotive technology supplier executives up to date on the latest industry news, trends and technologies in this ever-changing and competitive market. You can also tune in to hear it Wednesdays on WJR’s The Paul W. Smith Show.

Automotive 98

Automotive Mobile Technology Transportation 98

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Welcome to the second half of 2020!

Technology 122

Technology Publicity Software Print 122

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media. Hard to select just one, eh? The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Its founders – Dan Gaynor and Shann Biglione – have impressive backgrounds in PR and marketing. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech.

Publicity 85

Publicity Survey Enterprise Pitching 85

Barokas

DECEMBER 3, 2019

Conveying those characteristics on a website, though, to give new connections a glimpse at who we are as an agency, is not as easy. So, we realized a new website was in order—one that would showcase more of our expertise, approach and personality. Please take a look around our new site, and let us know what you think!

Case Study 78

Case Study Enterprise System Fashion 78

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

PR in High Definition

MARCH 24, 2021

Almost three months into 2021 and despite lockdown still looming over us here in the UK, there finally seems to be a real end in sight this time following the government’s welcoming roadmap out of lockdown (Beer gardens to open in April? Yes please!).

Trends 96

Trends Retail Automotive Google 96

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. The love part came with the experience of learning new skills and knowledge on how to run a sound business. For years, PR was the intangible service questioned by so many CFOs.

Company 150

Company Meeting Crisis Management Government 150